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Innisfree releases limited edition items to celebrate environment month May 26, 2011

 

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Innisfree will be releasing two limited edition items to celebrate the Environment Month in June.

1. Innisfree Green Tea Mineral Mist 150ml / 11,000 won 그린티 미네랄 미스트

 

100% organic green tea . 10% of proceeds will be donated.

2. Innisfree Green Tea Seed Serum 160 ml / 29,000 더 그린티 씨드 세럼

2x the normal capacity ( 80ml ). Provides moisture to the skin, while green tea is an excellent antioxidant.

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In addition, Innisfree will be giving away free Yoona (from SNSD) Handkerchiefs to customers who purchase above 10,000 wons on Innisfree items. The campaign is to encourage people to ‘use handkerchiefs instead of tissues’ to help save the environment. Signature of SNSD’s Yoona will also be printed on the handkerchiefs.

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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

Innisfree releases wine jelly line May 17, 2011

 

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Amore Pacific’s organic line ‘Innisfree’ will be releasing a new wine line called the ‘Wine Jelly’ which is a gentle exfoliating/peeling line.

It features our very own French wine – Chateau Margaux – one of the four wines to achieve Premier Cru status. Wine contains high concentration of polyphenols/resveratrol which gives vitality to the skin, due to it’s high antioxidant properties.

The line consists of 4 products :

1. Innisfree Wine Jelly Mask Set 와인 필링 젤리 마스크

2. Innisfree Wine Peeling Jelly Softener 와인 필링 젤리 와인 필링 젤리 소프너

3. Innisfree Skin Peeling Jelly Scrub 와인 필링 젤리 젤리 스크럽

 

4. Innisfree Wine Jelly Sleeping Pack 와인 필링 젤리 와인 젤리 슬리핑 팩

 

 

Innisfree Eco Safety No Sebum Sunblock April 10, 2011

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Amore Pacific’s natural and ECOCERT certified organic brand Innisfree – will be releasing a new sunblock called the Eco Safety No Sebum Sunblock SPF 35 / PA +++.

100% physical sunscreen, the sunblock keeps the sweat and sebum at bay under the hot sun.

ECOCERT certified Sunflower Oil protects the fragile skin from harmful ultraviolet light.

It will retail for 12,000 wons 50ml.

 

To purchase, type 에코 세이프티 노 세범 선블록 on Gmarket.

 

Updated with Details : Innisfree promotes new mineral melting Foundation February 23, 2011

Filed under: Innisfree — Hope In A Blog @ 8:21 am
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Amore Pacific’s Innisfree spokesperson, the gorgeous YOONA from Korea’s most famous girl group in history Girl’s Generation or SNSD , was featured in Innisfree’s  latest product – the Mineral Melting Foundation.

This mineral foundation contains organic green tea extracts planted in Jeju Island. The foundation does not clog pores and lets your skin breathe freely. It is paraben free, mineral oil free, alcohol free and is touted to be the first ever ‘solid foundation’ which is a 4 in one product – sunscreen, foundation, BB Cream , and moisturiser. The cream also has a SPF 32, PA ++

TO purchase it on Gmarket, search for 미네랄 멜팅 파운데이션


The ad was released, so check it out :

 

 


 

 

 

 

 

 

 

To be able to win samples / prizes and be updated , don’t forget to join us at facebook and twitter :

Click here: Facebook Page and here : Twitter Page

Hope In A BlogaltPromote your Page too

 

Innisfree adds 4 new items to it’s white tone line February 15, 2011

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Innisfree will be introducing 4 new products to it’s White Tone line. Introducing the White Tone Up Spot Essence, White Tone Up Cream, White Tone Up Sleeping Pack and last but not least White Tone Up 3D Sheet Mask.

 


The line features 5 kinds of natural berry extracts and Vitamin B3 ( Niacinamide) that prevents oxidation of melanin in the skin to give you a clear white skin.

 

 

 


To be able to win samples / prizes and be updated , don’t forget to join us at facebook and twitter :

Click here: Facebook Page and here : Twitter Page

Hope In A BlogPromote your Page too

 

Innisfree launches new anti-wrinkle product December 30, 2010

Filed under: Innisfree — Hope In A Blog @ 4:48 pm
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Scheduled for a January 2011 release, the Innisfree Eco Science Wrinkle Spot Essence (25ml ) features marine plants from the Jeju Ocean.


So what’s the scoop about this anti-wrinkle cream?

 


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