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VoV releases autumn nail polish collection September 15, 2011






VoV will be releasing Fall 2011 Nail Polish Collection called the VoV Nail Cone It Girl’s Nail Polish 트렌치 컬렉션.


This collection showcases the modern, quiet and elegant colours which are inspired by Autumn fashion. It will come in 5 different colours.


VoV releases fruit nail polish June 3, 2011

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VoV will be releasing a series of nail polish called the VoV Fruit Cocktail Nail Polish보브 후르츠 네일 케어 .

They are all based on fruits – grapes, oranges, strawberries, apple, etc.

These nail polish not only provides glossy shiny fingernails, but it contains minerals, vitamins which helps strengthen your nails as well as making it grow faster while moisturizing it.



VoV releases summer nail polish colours–Nail Cone It Girl’s May 26, 2011

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VoV will be releasing a series of nail polish with bright colours to welcome the summer. The new nail polish series will be called the VOV Nail Cone IT GIRL’s series.

Features bright summer colours such as Disco Pink, Disco Mint, Disco Orange, Disco Blue,  and Disco Lemon, a total of 5 disco colours.

To purchase, type 보브 핫 비키니


VoV releases sun line– Introducing the ‘AN UV Sun’ line May 8, 2011








We just wrote an article on VOV’s Sun Powder that was released a few days back ( article  here ).

Not only that, VoV has released an line-up of new products from the sun line. ALL the products in this line are Talc-free, alcohol free, oil free and artificial coloring free – to minimize skin irritation , therefore making it perfect for those of you with sensitive skin.

First off we have the AN UV Sunscreen. These two sunscreens act as a UV Protector and are also whitening products.

20% of Celtic Water is used to keep skin moist all day, and is rich in vitamins and minerals. It also contains pearl extracts to brighten up the skin tone. Fresh organic herbs are also used.

The two sunscreens are :


1. VoV AN Sun Free SPF 50+  ( Waterfull and Fresh ) ‘에이엔(AN) 더 화이트닝 선(SPF 50/PA+++)

Contains 20% Celtic Water, and a Water Holding System which helps moisturizes the skin to keep it soft, moist all day long under the sun!


2. VoV AN The Whitening Sun SPF 50+ ( Pure & Bright )

Contains 20% Celtic Water, and a Water Holding System. In addition, pearls to brighten up your skin tone and Niacinamide.

Niacinamide is commonly known as Vitamin B3 and is an effective skin lightening compound that works by inhibiting melanosome transfer from
melanocytes to keratinocytes. Often this ingredient works best when combined with other skin lightening treatments. Niacinamide (Vitamin B3) is also known to be effective in reducing acne.

There’s also another one which can be used for the Face & Body :


From the AN UV series are two make-up sun base which comes in two colors – green and purple. They share the same properties as the sunscreen ( 20% celtic water, 4 Free ( alcohol, talc, artificial coloring, oil )

1. VoV AN UV SUn Base SPF 50+


Last but not least :


2. VoV AN Premium Sun BB SPF 50 +


This BB Creams contains 25% of celtic water and organic herbal ingredients.


VoV releases cracking nail Polish May 7, 2011

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Looks like cracked Nail Polish is 2011 latest nail polish trend. We reported a few days back about Peripera releasing their cracking nail polis ( article : here ).

VoV has also released their own version called ‘CRACK’.

They come in 10 diffferent colours and the best thing is that they can be mixed and match to give a different effect. The best thing is that it can be mixed with other nail polish too!

Check out this cool video of that this women has done with her fingernails by mixing the Crack Nail Polish together with other different nail polish.


Link : here

To purchase, type 보브 크랙 네일 on Gmarket.


The steps explained in photos :







VoV Never Die Waterproof Mascara May 2, 2011

Filed under: VOV — Hope In A Blog @ 5:29 pm


VoV will be releasing a super waterproof mascara called the ‘Never Die’ mascara .

Just like it’s name – this mascara never ‘dies’ therefore making it highly waterproof and sweat proof.

It uses a quick dry setting polymer that dries quickly and form a multi coat on your lashes preventing smearing under your eyes.

A super elastic rubber brush curls lashes and adds volume.

To purchase, type 네버 다이 워터프루프 마스카라 on Gmarket.


In addition, there will be a gel eyeliner as well as a lip & eye remover.


VoV releases their own version of the sun powder–AN UV Sun clear powder spf 50+ April 29, 2011


Sun powders have been a huge hit this year in Korea, and a lot of Korean companies are releasing their own version of the Sun powder.

VoV has recently released their own version of the Sun Powder called the AN UV Sun Clear Powder Sun Care SPF 50 PA +++

The sun powder blocks UVB and UVA rays while covering up blemishes, pores, acne. It also uses pearl powder to brighten up the skin tone and is free of parabens and artificial coloring.

In addition, it also includes ECOCERT certified organic Olive Oil to moisturize the skin.

To purchase , search for AN UV 선 클리어 파우더 on Gmarket.


Snail Escargot Cream craze spreading to the rest of asia March 18, 2011


In 2009, there was a boom in the popularity of snail creams in Korea.

In 2010, the snail cream craze heightened and now in 2011, it has spread to Japan and sooner or later – the rest of Asia.

Snail Creams are a hit among Japanese tourists in Korea. Japanese brands has been monitoring this situation and will be introducing their own snail creams this year.

Amore Pacific’s Etude House released their snail cream at the end of last year. The cream contains 73% of snail extract and is paraben-free, artificial colouring-free, artificial fragrance free and alcohol free.

LG’s The Face Shop launched also their version of the snail cream called  Sseal Secret Seal Of Nature which contains 60% Snail Mucin together with Panthenol and paraben-free.

The most famous of the lot is probably the snail cream from It’s Skin. Aiming at a higher-end market and luxurious packaging, their Prestige Creme Escargot was such a hit that a lotion, emulsion, bb cream, and body cream from the Escargot line was introduced. The It’s Skin cream contains 12,600mg of snail mucin.

Nature Republic has also joined the bandwagon recently and will be introducing their Snail Therapy Set which will consist of a Cream, Serum and Eye cream.

Tony Moly has also introduced their Live Snail Intense Repair line which started from a cream and now expanded to an eye cream, mask and serum due to high demands.

Elisha Coy has also recently introduced their Skin Repair Snail cream, and has achieved amazing sales after being introduced in Japan in just one day! The Elisha Coy Snail Cream consists of 91% Snail Mucin with Hyaluronic Acid and Aloe Vera extracts. A Mask and Eye Patch will also be released.


VoV has also recently released their snail cream called Es : Pair Snail Ampoule Cream containing 71% Snail Filtrate.

Here is a list of all the Korean brands which have a snail line. Included are also the Korean names if you want to purchase them on Gmarket :

Brand Title Capacity Price
Nature Republic Snail Therapy Set (스네일 테라피 80 크림) Cream (55ml) + Serum Ampoule (30ml) + Eye Cream (20ml) 69,000 wons (for 3 products)
The Face Shop Sseal Snail Rejuvenating Cream 씰: 리쥬브네이팅 50ml 42,000 won
Magis Lene 마지스 레네 Magis Lene Celvien Choc 셀비앙쇽 셀 리페어링 울트라 크림 50g 75,000 won
Etude House Darling Cream 달링 크림 50ml 23,000 won
Elisha Coy 스킨 리페어링 스네일 크림 50g 45,000 won
It’s Skin 스킨 리페어링 스네일 크림 60ml 60,000 won
Tony Moly 인텐스 리페어 라이브 45ml 36,000
VoV 에스페어 스네일 앰플 크림 Unknown Unknown

I’m sure that there’s a reason behind all these hype and craze. We’ve tried a few snail creams and we’ve generally liked all of it. Somehow you can’t just go wrong with Snail Creams!

Tried any particular brand of Snail Creams? Share your experience with other readers here.

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VOV releases make-up line ‘Suboon’ February 19, 2011




VOV’s SUBOON which is a rather new make-up brand has just released a few products which we will introduce below.






First off is the Water Pact or the Suboon pact which is a make up base pact which provides Sun Protection ( SPF 25 PA ++ ) , and moisture to the skin. Korea’s first cosmetic product which applies the ISL Coating Formulation, the pact provides your skin a hydration boost. This pact has already been getting rave reviews from customers and is used by many Korean actresses.






Also from the Suboon line – you have the SUBOON Cover Pact which cover blemishes and gives you clear skin , the SUBOON Mineral Powder which also give you a clear, moist, long lasting flawless skin.


Start your make-up regimen with the SUBOON Filler Essence which acts as a 3-1 product. It acts as a make-up primer, a make up base,  and also an anti-aging cream.


Also from the SUBOON line is the SUBOON Essence Foundation – a smooth liquid type foundation which covers all skin imperfection and sooth your dry skin.




Last but not least is the SUBOON BB Essence SPF 30 PA ++. Using Vitamin E, Aloe Vera, Royal Jelly, and Collagen – the SUBOON BB Essence acts as an essence to nourish your skin and provides it with hydration and covers your skin’s imperfections. 47 % of the BB Essence consists of moisturizing ingredients.


Tired of make up that doesn’t work well with your dry skin? Try the VOV SUBOON line and tell us if it really lives up to the hype it is currently generating.


SUBOON is endorsed by Korean actress, Han Ye Seul




To purchase SUBOON products, look for 보브의 수분 에센스 비비 ( BB cream ) , 수분팩트 ( Pact ) , 수분커버팩트(SUBOON Cover Pact)  , 수분미네랄 파우더 (SUBOON Mineral Powder ), 수분필러 에센스(SUBOON Filler Essence) , 수분 에센스 파운데이션(SUBOON Essence Foundation) on Gmarket







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