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Etude House Buy 1 Free 1 Sunscreen Event June 3, 2011

Filed under: Etude House — Hope In A Blog @ 11:30 pm


Etude House is currently having a Buy 1 Free 1 promotion for the sunscreens – so if you’re in Korea right now- don’t miss this opportunity. This also applies to their Gmarket shop but sadly, they don’t ship internationally anymore!


Etude House releases ice cream eye’s cream And Other New Products! June 1, 2011





There’s one part on our face that we don’t apply sun protection on – and that’s the most sensitive area of our face and the area that age the fastest – our eyes!




There are more and more products that now features Sun protection for the eye such as the Sulwhasoo Eye Brightener SPF35 , Laneige White Plus Renew Eye Mate SPF 12… ( all Amore Pacific brands.. tee hee hee )




Another Amore Pacific brand, Etude House, will also be releasing a sun protection eye cream called the Etude House Mint Cooling Eye’s Cream. What’s its association with ice cream? Haha because this eye cream acts like an ice cream to help ‘cool down’ your eyes from the sun heat, de-puff your eyes, reduce eye swelling, help with dark circles, and relief tired eyes !




There is also another product from the Eye’s Cream line called the Etude House Vanilla Moist Eye’s Cream (바닐라 촉촉 아이스크림)





This eye cream doesn’t contain SPF. This eye cream is more for whitening and anti wrinkles. Contains niacinamide , and adenosine for anti-aging and anti-wrinkles.


Also contains micro-particle Hyaluronic Acid which keeps eyes soft and moist all day long!




Also a few new Etude House products :


1) Etude House Be Clear Skin Toner 더 뽀얀 스킨토너




Skin toner enriched with mulberry complex and a skin brightening complex which consists of Arnica, Pineapple, Kiwi, etc. They exfoliate the skin by removing dead skin cells and brighten it up.


They are also liposome-encapsulated (Liposomal Encapsulation employs a phospholipid liposome to construct a defense that repels the negative activities of the digestive juices, alkaline solutions, salts and free radicals of the body. The duration of this protection lasts from the moment the nutrients are on their way towards the gastrointestinal tract until the contents have reached the target tissue and are immediately taken in by the cellular structure and transferred into the intra-cellular space.) which most Korean cosmetics are these days!


The line is paraben free.


Another product from the Be Clear line is


2) Etude House Be Clear Moisturizer SPF30 PA++ 더뽀얀 모이스처라이져






Water Based formula and is a whitening and UV protection dual product.





Also from the Be Clear series, the sheet mask 더 뽀얀 시트 마스크 :






3) Etude House Aloha Sunset Soothing Pack 알로하 선셋 수딩팩












Uses deep marine water, cactus extracts, aloe vera etc to help sooth the skin! If you had a long day at the beach, try this!






4) Etude House Sunrise Morning Pack 알로하 선라이즈 모닝팩






Of course when you have a sunset pack, there’s bound to be a sunrise pack!






5) Etude House Darling Sheet Mask 달팽이 힐링 시트마스크






Darling is the snail slime line from Etude House. They just introduced some sheet mask from the line.



Updated! : Amore Pacific VS LG Household Corporation May 18, 2011


Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 

Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.

For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.

Round 1 : Sulwhasoo VS History Of Whoo


Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 

In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.

The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.

Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.

The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.

The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.

The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.

Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.

The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.

Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.

Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”

Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.

– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here

Round 3 : Hanule/Hanyul VS Sooryehan


If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.



HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.



Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.

Round 6 : Primera VS Belif


Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop


Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin


Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37


Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.


Round 9 : Ryoe VS  Re-En






Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!


Etude House releases sneak preview of aloha girl summer collection line video, features the Aloha Henna Fix Proof 10 Mascara : Super Fix May 12, 2011

Etude House has released three sneak preview videos for their Aloha Girl Summer Collection 2011 featuring the beautiful Dara from the super mega popular k-pop girl group, 2NE1.

The three teasers are titled, ‘Catch me Dara’, ‘Water-play Dara’ and ‘I’m a rocker Dara’.

Here are the three sneak previews :

Catch me Dara’
Water-play Dara
I’m a rocker Dara’

As you can see, a lot of focus has been put on the eyes – and a product off their Summer Aloha Girl collection called the ‘Etude House Aloha Henna Fix Proof 10 Mascara : Super Fix’


This mascara ensures all day long adhesion to your lashes and it is waterproof, therefore you don’t have to worry about your lashes when you’re out in the beach, under the hot sun, playing with water , or taking a swim! .

Perfect for those who wants to have long luscious lashes without having to worry if they’ll smear off and have a fun day at the beach !

To purchase it, type 헤나 픽스 프루프 10 방수카라: 수퍼픽스 on Gmarket!



Etude House new summer 2011 makeup collection–ALOHA! May 2, 2011


Etude House will be releasing their 2011 Summer Makeup Collection called ALOHA.

This new collection is special in that it features a variety of refreshing colors representative of Hawaii and their tropical beaches.

The Aloha collection will focus on ‘bronzing’ makeup this summer which will capture the natural bronzing effect and youthful glow to any skin tones. It will also be a sweat and water resistant so that it doesn’t interfere with your summer activites.

The few items from the ALOHA collection will be :


1) Henna Fix Proof 10 Mascara 헤나 픽스 프루프 10 방수 카라: 슈퍼 픽스

Waterproof mascara. Two colors (black and brown) available.


2) Aloha Color Art Pen 알로하 컬러 아트펜

Tint and lip gloss


3) Aloha Tropical Eyes 48 알로하 투투 키스

48 color eye shadow palette


4) Aloha Nail Polish 알로하 칵테일 시럽 네일즈










Take a look at the whole collection :




Etude House expands and cash in on their Dr. Lash line April 29, 2011



Etude House are cashing in on their best-selling item of 2010, the Dr Lash Ampoule,  and now they are expanding the line with a few new products!

The Dr. Lash line features the ‘Dr. Lash Complex’ patented ingredient which features aloe vera, ginseng, black bean extract, panthenol, natural herbal ingredients and vitamins to stimulate lash growth and also to protect them.

These 4 products are to be devided into day and night use.

Day Use :

1) Etude House Dr Lash Essence-Cara 닥터 에센스 라이너

Mascara that functions as a mascara as well as a lash-lengthening product.

2) Etude House Dr Lash Essence Liner 닥터 래쉬 에센스 메이크업 라인

Eye liner that also has lash-lengthening properties.

Night Use :

1) Etude House Dr Lash Essence Remover 닥터래쉬 에센스 마스카라

To remove your mascara and eye liner enriched with the Dr.Lash complex.

2) Etude House Dr Lash Ampoule 닥터래쉬 에센스 리무버

The infamous product of 2011! To be used at night to focus on the damage of the eyelashes, giving it nutrition to give you long healthy eye lashes.


more new etude house products ! April 27, 2011


Etude House will be releasing a few new products namely :

1. Etude House Mini Vita Foam 비타폼 미니

This mini foam cleanser is a foam cleanser for your hands. They are also mini-sized therefore, convenient to carry around everywhere you go. They wash off dirt, bacteria, dust which your hands come in contact throughout the day. 

2. Etude House Mini Anti-germ Hand Lotion 미니 잼잼 핸드로션

Korea’s first ever anti-bacteria hand lotion. Compact sized for convenience.


3. Etude House Open Your Eyes Mask Sheet 오픈 유어 아이즈 마스크 시트

This eye mask sheet facilitates blood circulation and de-stress the tired eyes. Contains Lutein, a carotenoid, which boosts eye health, preventing cataracts and macular degeneration. Used once a week.


Etude House helps you get rid of Acne!


Etude House will be upgrading and renewing a line for troubled skin ( acne, blemish, etc ..) called the AC Clinic. It focuses on a 24hour span of care management for troubled skin and will feature 3 products.

1) Etude House AC CLinic Pink Daily Spot ( AC클리닉 핑크 데일리 스팟) 20ml / 9,000 wons

It is a 24 hour intensive care treatment to be placed on the troubled spots. To be placed after your normal skincare routine before make-up.

2) Etude House AC Clinic Pink Powder Spot Extreme ( AC클리닉 핑크 파우더 스팟+익스트림 ) 15ml / 11,000 wons

This intensive care treatment is an overnight treatment which contains salicylic acid to soothe inflammation and supress acne spots.

3) Etude House AC Clinic Red Spot Balm Whitening ( AC클리닉 흔적밤+화이트닝 ) 20ml / 11,000 won

The Whitening balm helps in diminishing the red spots that surfaces after acne and helps the regeneration of damaged skin.


Etude House ‘Put your hands up’ deodorant April 10, 2011

Filed under: Etude House — Hope In A Blog @ 7:06 pm
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Amore Pacific’s Etude House will be releasing 4 kinds of deodorant to combat the sweat during spring and summer.

The 4 products off the ‘Put Your Hands Up’ series will consist of :

1) Deo Perfume Mist

2) Deo Multi Powder

3) Deo Care Gel

4) Deo Perfume Stick

The series will inhibit sweat, and odour absorbing ingredient. It will also be asbestos and talc free, so don’t worry if you have sensitive skin and can’t tolerate these ingredients! Smile 



Snail Escargot Cream craze spreading to the rest of asia March 18, 2011


In 2009, there was a boom in the popularity of snail creams in Korea.

In 2010, the snail cream craze heightened and now in 2011, it has spread to Japan and sooner or later – the rest of Asia.

Snail Creams are a hit among Japanese tourists in Korea. Japanese brands has been monitoring this situation and will be introducing their own snail creams this year.

Amore Pacific’s Etude House released their snail cream at the end of last year. The cream contains 73% of snail extract and is paraben-free, artificial colouring-free, artificial fragrance free and alcohol free.

LG’s The Face Shop launched also their version of the snail cream called  Sseal Secret Seal Of Nature which contains 60% Snail Mucin together with Panthenol and paraben-free.

The most famous of the lot is probably the snail cream from It’s Skin. Aiming at a higher-end market and luxurious packaging, their Prestige Creme Escargot was such a hit that a lotion, emulsion, bb cream, and body cream from the Escargot line was introduced. The It’s Skin cream contains 12,600mg of snail mucin.

Nature Republic has also joined the bandwagon recently and will be introducing their Snail Therapy Set which will consist of a Cream, Serum and Eye cream.

Tony Moly has also introduced their Live Snail Intense Repair line which started from a cream and now expanded to an eye cream, mask and serum due to high demands.

Elisha Coy has also recently introduced their Skin Repair Snail cream, and has achieved amazing sales after being introduced in Japan in just one day! The Elisha Coy Snail Cream consists of 91% Snail Mucin with Hyaluronic Acid and Aloe Vera extracts. A Mask and Eye Patch will also be released.


VoV has also recently released their snail cream called Es : Pair Snail Ampoule Cream containing 71% Snail Filtrate.

Here is a list of all the Korean brands which have a snail line. Included are also the Korean names if you want to purchase them on Gmarket :

Brand Title Capacity Price
Nature Republic Snail Therapy Set (스네일 테라피 80 크림) Cream (55ml) + Serum Ampoule (30ml) + Eye Cream (20ml) 69,000 wons (for 3 products)
The Face Shop Sseal Snail Rejuvenating Cream 씰: 리쥬브네이팅 50ml 42,000 won
Magis Lene 마지스 레네 Magis Lene Celvien Choc 셀비앙쇽 셀 리페어링 울트라 크림 50g 75,000 won
Etude House Darling Cream 달링 크림 50ml 23,000 won
Elisha Coy 스킨 리페어링 스네일 크림 50g 45,000 won
It’s Skin 스킨 리페어링 스네일 크림 60ml 60,000 won
Tony Moly 인텐스 리페어 라이브 45ml 36,000
VoV 에스페어 스네일 앰플 크림 Unknown Unknown

I’m sure that there’s a reason behind all these hype and craze. We’ve tried a few snail creams and we’ve generally liked all of it. Somehow you can’t just go wrong with Snail Creams!

Tried any particular brand of Snail Creams? Share your experience with other readers here.

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