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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

Gmarket Haul #17 May 9, 2011

 

A few birthdays were coming up, so we knew a Haul was definitely coming up!

1. L’arcobaleno AC-11 Super Cell Energy Blemish Balm

We wrote about this a few days ago and we decided to test this out. They gave us free samples from the other items off the L’arcobaleno brand!

2. Amore Pacific Hyosiah  Fermentation Line

Hyosiah is kind of like Amore Pacific’s answer to LG’s fermentation line Su:m 37. The focus is on the fermentation of mung beans ( I think Coreana has a line like that too.. )

3. Su:m 37 Sun Away Baked Essence SPF 50+ PA +++

Su:m 37’s sun powder… love the packaging and love the product! For those with fair skin only though Sad smile 

Totally recommended if you don’t like putting on sunscreen!

4. History Of Whoo Seol Whitening Toner and Starter’s Kit

The packaging of the toner is beaaauutiful and the samples as well. This is the newly revamped and upgraded Seol line from Whoo

5. Elishacoy Skin Repairing Snail Cream & Snail Hydrogel Mask

We bought the snail cream, and the rest were samples! Btw, a seller is selling this at 50% off!! So if you can get the seller to open up international shipping on Gmarket – you’re in for a bargain!

6. Sooryehan Bichaek Pure Whitening Mask

Can’t wait to try this out!

7. Amore Pacific Hannule Hanyul Gogyeol Mibaek Whitening Mask / Hannule  Hanyul Rich Effect Whitening Mask

This is also from the new whitening line from Hannule. We’ve heard that the mask is quite similar to the Sulwhasoo Snowise Mask, but much cheaper.

8. LG OHUI White Extreme 3D Black Mask

A black mask?? You gotta be kidding me!! Haha how can we not try a black mask?

9. Su:m 37 Water-full Gel Cream

Was given a sample of the new water-full gel cream. LG has recently changed the packaging for the samples for the water-full line. The new packaging is bigger than the old one, and is 3ml instead of the 1.5ml. I’ve placed an old sample packaging side to side to compare the sizes. Good move LG! Customers can try the products longer and obtain a better judgement.

10. Dr Jart CellWake Only One EX

The new serum from Dr.Jart that has been picking up in popularity in Korea. It has quite an impressive ingredient list! This is Dr. Jart’s first foray into the high-end skincare line and costs about 78,000 won for 30ml.

However, you can easily win the Dr.Jart 20% coupon! Dr Jart also gave the cleansing lotion full size for free, along with so many other samples. Impressed !!

 

Su:m 37 Secret Programming Essence & Secret Programming Eye Cream Review May 6, 2011

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  • Sum 37 Secret Programming Essence

Sum 37’s Secret Programming Essence is the star product and the best seller of Sum 37. It is always compared to the SK II’s Facial Treatment Essence as they are both essence based on fermentation of products.

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  • Sum 37 Secret Programming Eye Cream

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The Secret Programming Eye Cream was just released in February 2011 to continue the immense success of the Secret Programming Essence.

It also uses the same fermentation process and ingredients as the Secret Programming Essence.

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  • Secret Programming Essence

Our essence was a special edition 230ml to celebrate it’s 3rd anniversary. It comes in a plastic bottle as opposed to the glass bottle which comes in the normal 80ml or 150ml.

We never expect less from LG luxury brands when it comes to packaging. Su:m 37 is no exception. Red background and gold text is used as the colour to represent Su:m 37 products.

The su:m 37 pattern which is seen in all their packaging and on top of their caps.

Once you unscrew the cap, there’s a mini-cap that covers up hole. Nice touch as it protects it from being contaminated, but however it can be quite troublesome as we have to remove the small cap and put it back after each use. After a few times, we just couldn’t be bothered so we threw away the mini-cap. Haha..

 

  • Secret Programming Eye Cream

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This is how the packaging of the normal 80ml / 150ml looks like for the essence :

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The packaging for the eye cream is also very luxurious and contains 20ml in a glass jar. It will be inconvenient to bring around as they are rather bulky and heavy.

It also has a plastic lid that protects the cream :

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I usually don’t like lids as they are very troublesome and inconvenient but LG has paid attention to the smallest details. The lid can be taken off easily with the handle.

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  • Secret Programming Essence

The essence has a runny texture like water but slightly thicker. For reference, it is not as thick as the Hadalabo Lotion, and has more of a water like texture compared to the Hadalabo Lotion which has a water-gel-ish texture. Compared to the SK-II essence, it is slightly thicker. I am having dry skin due to the malic acid products i am using currently, so the essence absorbs very quickly, but i would advice those who are going to try this to use your fingers and tap them as if you’re playing the piano. If i were to compare the absorption rate of Sum37 and SK-II, SK-II definitely absorbs much faster into the skin. 

After application, you will right away feel the hydration and how it ‘plumps’ up your skin. It also leaves your skin really soft and you can feel that the essence ‘envelopes’ the skin very nicely and gives it a glow. You can definitely feel the formation of a barrier on your skin, like a invisible film covering your skin.  I do feel that it can be too much if you have oily-combination skin, so those of you with oily-combination, try and get samples before purchasing the full size, or you can just use it for night use, or use a tinyyyyyyy amount during the day just to give it some radiance kick.

Sum 37 is fragrance-free, but there is a hint of citrus and it smells pleasant unlike the SK-II essence which can smell quite bad!

  • Secret Programming Eye Cream

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LOVE the eye cream! The eye cream has a rather thick texure, like a thick gel base cream. It spreads easily on the skin, but doesn’t absorb just as easily. It will also feel a little sticky in the beginning.  It’s rather thick so you’d have to keep patting it so it absorbs faster ( plus patting helps de-puff and improve blood circulation ).

It has that same ‘enveloping’ feeling that the essence gives. It is also very hydrating like the essence. It may feel a little greasy at first, but once it is absorbed, it feels amazing and i swear that you’ll feel some immediate tightening of the eye contour and a temporary ‘firming’ action due to the tightening!

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I’ve never seen such a long ingredient list. The list is prettty darn good, there are sooo many good stuff. The first part of the ingredient list is the 80+ plants that are fermented together. Fruits,vegetables, herbs, Flowers, Seeds can be found throughout the ingredient list.

Other than that, it also contains Ceramide, Niacinamide, and Essential Oils. Definitely a very interesting ingredient list to study!

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We loved both products !

The essence is really very hydrating and gives you a nice glow. It doesn’t absorb just as well as the SK-II, but it definitely is more hydrating than the SK-II. For those of you with oily combination skin, i think SK-II would be more suitable, and for those with dry, dehydrated, dull and tired skin – the Secret Programming Essence would be more suitable. During my lazy days when i don’t feel like layering – i’d just pat this on my skin after shower, and my skin is hydrated for hours without having to apply anything else.

The eye cream is also very moisturizing. It helps tighten the skin and gives it a ‘tuck’ too. It also turns tired, dull eyes into bright eyes. This eye cream claims to help 3 eye problems – dark circles, anti-wrinkle, and anti-eye bags/puffiness. After a 3 weeks trial period, i can definitely see some improvement around my eye contour area. I did not notice much improvements on my dark circles because i have serious dark circles and nothing helps but this cream definitely did help in making the eye contour smoother, brighter, moisturized and energized. When i’m up late studying and sleeping for a few hours – this cream helps a lot! I don’t have to worry about my eyes being puffy, dull and tired the next day.

Here is a before-after picture taken just after application, you can see that the eye lines are not so obvious after application.

Without flash :

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With flash :

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Even the moisture-meter agrees on how moisturizing this eye cream is. In fact i think this is the highest i’ve ever seen it :

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Sum 37 Secret Programming Essence 숨 시크릿 프로그래밍 에센스 – 70% due to it’s rather expensive price. ( 80,000 wons for 80ml and exists also in 150ml ).

Sum 37 Secret Programming Eye Cream – 80% due to it’s price too ( 78,000 wons for 20ml but can be found on Gmarket for about 56,000 wons ). We gave it 10% higher than the essence because we think the eye cream is more effective.

We can’t wait for it’s face cream and i’m sure it will be next!

 

LG’s Su:m 37 upgrades Waterfull cream April 24, 2011

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A while back, we gave you guys heads up on the new product off the Su:m 37 Waterfull line called the Su:m 37 Waterfull Timeless Water Gel Cream ( 워터-풀 타임리스 워터 젤 크림 ).

Please note that the existing S:um 37 Water-full Timeless Moisturizing Cream has also been upgraded!

Those of you who loved the Water-full line but found the cream a little too rich, great chance to try out the Gel cream which is lighter in texture and suitable for those with oily combination skin! Smile 

The Water-full line protects the moisture level of the skin even in environments where skin can easily get dry and prevent against skin aging by using Bamboo sap and Su:m 37’s special fermentation process.

We’ve found some photos online to compare both the creams :

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To try the new gel cream , click here .

 

 

Sum 37 Sun Away Baked Essence March 30, 2011

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LG’s Su:m 37 has introduced recently an essence powder pact called the Su:m 37 Sun-Away Baked Essence Sun SPF 50+ / PA +++.

 

 

This is sunblock powder which is called an essence powder because it also contains the benefits of an essence together with the powder.

 

 

The new baked powder sun block can be applied regularly on the make up without causing the powder to spead in the air.

 

 

The powder contains woodapple elements which have been used for about 2000 years in Myanmar to aid the cooling of the skin ( caused by intense sun rays ), contraction of the pores and adjusts the levels of water and oil.

 

 

Serves as a functional make up with high sun protection SPF 50 / PA +++

 

 

Brightens the skin and provides moisture without clogging pores or causing skin problems

 

 

No addition of artificial fragrance, artificial colouring, and synthetic preservatives.

 

 

 

I did some research on Sum 37’s claim on this and it turns out to be true :

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The Burmese-Myanmar would use a stem with the bark of the Woodapple intact  ( picture above ) and use a specially made ‘grind-stone’ to make it into a paste and directly apply it on their skin as skincare.

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Woodapple Barks

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Stone slabs for grinding woodapple cosmetics at a pagoda market.

 

 

Called as the ‘Thanaka Cream’ by Burmese women , the Thanaka cream is made by grinding the bark, wood, or roots of woodapple with a small amount of water. It has a fragrant smell somewhat similar to sandalwood. The use of woodapple bark paste dates back to the founding of the first Burmese kingdoms in the 1st century B.C.

 

 

The woodapple elements gives a cooling sensation and provides protection from sunburn. It is believe to also help remove acne and promote smooth skin. It is also an anti fungal.

 

 

From its origins over two millennia ago to the present day, Burmese women vouch that Thanaka helps remove acne, promote smooth skin and act as a sun block, antiseptic, anti-fungal ointment and toner. As a result, for many Burmese women the paste is an essential part of their beauty routine.

 

 

To read more on the history of Thanaka, click here.

 

 

To purchase : type 숨37˚ 선 어웨이 베이크드 에센스 선 on Gmarket.

 

 

 

Found the ad quite cute, check out how the Sum 37 Baked Essence is made in contrary to the traditional way of preparing Thanaka (woodapple) Paste  :

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More more more new LG’s Su:m 37 products… March 26, 2011

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LG’s Sum37 has been releasing  quite a lot of new products lately namely the Secret Programming Essence Eye Cream, the new Luminious Recharging Cream and now the Su:m 37 Waterfull Timeless Water Gel Cream..

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They do already have a cream off the Waterfull hydration line but this is the gel-cream which means if you’re into gel creams and have oily combination skin, you will probably love this!

We can’t wait to try this gel cream! Smile

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Another new item from Sum37 is the White Award Luminous Concentrate.

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If you already love the White Award line and find it effective, you’ve got to purchase the most concentrated product in the whole line – which is why you’ve got this!

It comes in an 8g * 4 set, and each jar will last you for about 1 week – therefore it’s a one month home program to bright luminous skin! Apply more on troubled spots!

To purchase, search for 화이트 어워드 루미너스 컨센트레이트

 

 

 

 

 

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Truth In Aging reviews su:m 37 secret programming essence March 21, 2011

Filed under: Sum 37 — Hope In A Blog @ 8:42 pm
Tags: ,

 

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A few weeks ago, our editor tipped Martha (from the infamous western beauty site –  Truth In Aging) to try Su:m’ 37’s Secret Programming Essence, and she has finally wrote a review on it!

 

Hop on to see the western take on the Su:m 37 Essence review… here!

 

 

However, she got the pricing wrong! There are two sizes 80ml and 150ml and both with different pricing.

 

The ingredient list can be found here from Joseibi’s site :

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