LG’s Su:m 37 will be releasing a new serum called the Sum 37 A-Time Essence 숨37 A-time 에센스.
The concept of this essence is like a mist. Instead of using mist to freshen up, you can use the Sum 37 A-Time Essence which can be used Anytime, Anywhere and Always ( therefore named the A-Time Essence! ). The essence can be used when your skin is feeling dry and tired. It provides instant hydration and nutrition to the skin.
The video below sums up the use of this essence. Enjoy!
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