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Amore Pacific’s fermentation brand Hyosia releases cleansing line May 26, 2011

 

 

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Amore Pacific’s answer to LG’s successful fermentation line Su:m37 is Hyosia. Hyosia is a fermentation brand based on the fermentation of mung beans, soybeans and other korean traditional ingredients.

They have currently two line – the basic line and the newly launched whitening line.

Hyosia has also released their cleansing line which consist of :

 

1. Hyosia Cleansing Oil 베리떼 효시아 클렌징 오일

Avocado oil to help soothe the skin.

2. Hyosia Peeling Gel 베리떼 효시아 페이셜 필링

Uses natural cellulose and Vitamin B3 to gently exfoliate the skin to remove dead skin cells and bring back radiance to the skin.

3. Hyosia Cleansing Foam 베리떼 효시아 클렌징 폼

Rich and fine foam to clean and remove dirt and sebum.

4. Hyosiah Purifying Pack 효시아 퓨리파잉 팩

Fermented soybeans provides moisture at the same time of calming sebum glands and remove excess sebum.

 

Available on Gmarket already!

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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

Gmarket Haul #17 May 9, 2011

 

A few birthdays were coming up, so we knew a Haul was definitely coming up!

1. L’arcobaleno AC-11 Super Cell Energy Blemish Balm

We wrote about this a few days ago and we decided to test this out. They gave us free samples from the other items off the L’arcobaleno brand!

2. Amore Pacific Hyosiah  Fermentation Line

Hyosiah is kind of like Amore Pacific’s answer to LG’s fermentation line Su:m 37. The focus is on the fermentation of mung beans ( I think Coreana has a line like that too.. )

3. Su:m 37 Sun Away Baked Essence SPF 50+ PA +++

Su:m 37’s sun powder… love the packaging and love the product! For those with fair skin only though Sad smile 

Totally recommended if you don’t like putting on sunscreen!

4. History Of Whoo Seol Whitening Toner and Starter’s Kit

The packaging of the toner is beaaauutiful and the samples as well. This is the newly revamped and upgraded Seol line from Whoo

5. Elishacoy Skin Repairing Snail Cream & Snail Hydrogel Mask

We bought the snail cream, and the rest were samples! Btw, a seller is selling this at 50% off!! So if you can get the seller to open up international shipping on Gmarket – you’re in for a bargain!

6. Sooryehan Bichaek Pure Whitening Mask

Can’t wait to try this out!

7. Amore Pacific Hannule Hanyul Gogyeol Mibaek Whitening Mask / Hannule  Hanyul Rich Effect Whitening Mask

This is also from the new whitening line from Hannule. We’ve heard that the mask is quite similar to the Sulwhasoo Snowise Mask, but much cheaper.

8. LG OHUI White Extreme 3D Black Mask

A black mask?? You gotta be kidding me!! Haha how can we not try a black mask?

9. Su:m 37 Water-full Gel Cream

Was given a sample of the new water-full gel cream. LG has recently changed the packaging for the samples for the water-full line. The new packaging is bigger than the old one, and is 3ml instead of the 1.5ml. I’ve placed an old sample packaging side to side to compare the sizes. Good move LG! Customers can try the products longer and obtain a better judgement.

10. Dr Jart CellWake Only One EX

The new serum from Dr.Jart that has been picking up in popularity in Korea. It has quite an impressive ingredient list! This is Dr. Jart’s first foray into the high-end skincare line and costs about 78,000 won for 30ml.

However, you can easily win the Dr.Jart 20% coupon! Dr Jart also gave the cleansing lotion full size for free, along with so many other samples. Impressed !!