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Gmarket Haul #20 May 31, 2011

 

 

Oh yes, new items to prepare ourselves for the summer for everyone here in Hope In A Blog!

1. Amore Pacific’s Hannule Gogyeol Soo Rich Effect Hydrating Cream

This is the new cream that came out last month form Hannule that has been receiving rave reviews!

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2. LG’s Sooryehan Soo Gel Cream

Of course, Sooryehan and Hannule are always competing head to head! Haha. Sooryehan also released a hydrating cream – there’s 2 versions : the gel cream and the normal cream. I gotta say this was absolutely a steal! Not only the cream is 60ml, but they included a 25ml cream too!! And of course, LG are always super generous with the free samples that come with it. The packaging is absolutely gorgeous too!

3) OHUI White Extreme Illuminating Base

We’ve been loving the White Extreme line lately, so we’re trying off other stuff from the line to see if it lives up to expectations too!

4) OHUI White Extreme Illuminating Blemish Balm

The packaging seems to be different from the make-up base. I was expecting that nice packaging of the illuminating base. Oh well, at least some freebies are included.

5) Tony Moly Premium Zen Oriental Mask

We’ve been hearing good stuff about this mask… and it was on promotion so why not? Smile 

6) IOPE Whitegen Whitening Line

Wanted to see how IOPE won all the major awards at the 2010 Korean Cosmetics Award, so we’ve been trying some of their stuff. This whitening line is so rich, so if you have oily and combination skin, don’t purchase this!

7) Hannule Gogyeol Mibaek Rich Effect Whitening Pact SPF50+ & Concealer SPF50+

Hannule is a really good brand by Amore Pacific that our blog has been trying to push^^. The packaging is lovely, and we can’t wait to test this out!

8) Sooryehan Bichaek Pure Whitening Ampoule

This came free with the hydrating gel cream we bought. It loooks like the real product doesn’t it? It’s just a 15ml sampleeee! Haha.

9) The History Of Whoo Seol Whitening Sun Pact SPF50+

Sigh…. take my breathe away. The History Of Whoo, gorgeous as always.

10) Re:NK Time Lab Energy and Re:nk Essential Moisture

A few of us have been enjoying the Re:NK Cell Luminous line, so we wanted to try other stuffs from the brand. I don’t know why they included the toner and emulsion from the moisture line when the Time Lab line has its own toner and emulsion too!

11) Belif The True Cream Moisturizing Bomb, Belif The True Anti-Aging Essence, Belif De-Wrinkle Treatment Essence, Belif The True Whitening Essence

A few free samples given by LG. Can’t wait to try this line since we have only wrote about it but have never tried anything from this line ^^

12) Amore Pacific’s Hyosiah Whitening Line

Amore Pacific’s answer to LG’s Su:m 37. They recently released a whitening and cleaning line, so we can’t wait to see how it compares to Su:m37 !

 

Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

LG’s Belif now available in the uk! April 3, 2011

Filed under: Belif — Hope In A Blog @ 5:46 pm
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Remember our brand introduction on LG’s latest brand called  Belif ( check it out here ! ) .

For those of you who are in Edinburg, you are in for a treat !

LG’s Belif carries on the professional herbal knowledge and philosophy of Duncan Napier, an herbalist in Edinburg, Scotland who opened his first herbal shop and clinic in 1860.

Now, the original NAPIERS shop carries all the products from LG’s Belif.

If you’re in Edinburg – drop by and test the products yourself. We’re not sure if they are selling it online – we’re dying to try some of the products ourselves!

Now, when are we having a History OF Whoo counter in the UK? Winking smile

The address of the shop is :

18 Bristo Place, Old Town, Edinburgh EH1 1HA, United Kingdom+44 131 225 5542 ‎

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Click here: Facebook Page and here : Twitter Page

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Brand Introduction : LG Household Care Corporation introduces New Organic Herbal Brand : Belif December 16, 2010

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Introduction

One of Korea’s biggest cosmetic company (after Amore Pacific) , LG Household ( same company that produces handphones, televisions ) has gone the organic natural way. The powerhouse company that houses luxury brands like The History Of Whoo, OHUI, Isa Knox (for mature skin), Vonin ( men skincare brand ), Lacvert ( to fight Amore Pacific’s Laneige – brand for younger skin), Sooryehan ( The History of Whoo for younger skin – or also known as the cheaper History Of Whoo – for women in their 20-30s ) recently introduced a new herbal natural and organic brand named Belif – as interest in natural cosmetics is growing in Asia itself.

 

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