May our skin grow beautiful, as we grow wiser.

Just another weblog

Updated! : Amore Pacific VS LG Household Corporation May 18, 2011


Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 

Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.

For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.

Round 1 : Sulwhasoo VS History Of Whoo


Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 

In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.

The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.

Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.

The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.

The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.

The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.

Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.

The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.

Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.

Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”

Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.

– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here

Round 3 : Hanule/Hanyul VS Sooryehan


If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.



HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.



Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.

Round 6 : Primera VS Belif


Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop


Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin


Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37


Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.


Round 9 : Ryoe VS  Re-En






Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!


Gmarket Haul #18 April 4, 2011

It’s been quite sometime since we had a Gmarket Haul.

The first time ever we’ve had a small Gmarket box.

The box was super smashed too , but nothing bad :

From our favourite Gmarket seller, Beauty Mania 01 :

1) OHUI The First Cell Revolution Massage Foam

Loves the packaging!

2) History Of Whoo Upgraded and Renewed Whitening Cream

Just to test out the difference between the new and old cream

3) Sooryehan Hyo Fermented BB Cream SPF 30

The packaging is gorgeous and beats Sulwhasoo flat! Made a quick glance at the ingredient list, and compared it to Sulwhasoo, and i can tell that the quality of the ingredients isn’t as good as the Sulwhasoo.

Initial testing : It has a thicker texture and has more coverage than the Sulwhasoo. It looks rather thick after applying but after a few minutes, it blends in wonderfully with the skin. Only physical sunscreen.

4) Sulwhasoo Snowise Whitening BB Base SPF 50+

Came without the box. Made a quick glance at the ingredient list. Only physical suncreen. One word to describe : WOW!

I’ve honestly never seen a BB Cream with the top 3 ingredients on the list that isn’t silicones, water, or propylene glycol, or Iron oxide. The top 3 ingredients are actually herbs : Angelica Acutiloba Root Extract, Artemisa Vulgaris Extract, and Cnidium Officinale Root Extract.

Initial impression : LOVES! The texture is light, and covers so naturally. This is going to be a long expensive love affair.

For those of you who want to know the colour before buying it , here is a photo :

Top : Hannule BB Cream, Middle : Sooryehan Hyo BB Cream, Bottom : Sulwhasoo

5) The History Of Whoo Whitening Sun Cream SPF 45

Lovin this sunscreen! Have heard complains about the Gongjinhyang sunscreen, but the Seol Whitening Cream is nothing like that.

Initial impression : Has a slight pink tone to it. Easy to work with, and the best part, it doesn’t feel greasy at all. The Sulwhasoo sun cream – Renodigm Dual Care is lighter in texture but the Whoo gives a nicer after feel. Definitely suitable if you have oily combi skin!

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UPDATED! : OHUI renews and upgrades whitening line, Starter’s Kit samples released! March 10, 2011




LG Corporation’s OHUI will be renewing and upgrading their whitening line and will be naming it White Extreme. ( The formulation will be entirely different from the old Whitening line )



The White Extreme line will be using a patented ingredient called Stemwhite ™. Stemwhite penetrates deep into the skin to inhibit melanin production.



The whitening line will include 7 products including a toner/lotion, emulsion, whitening spot, essence, cream, purifying foam, and a bubble peeling mask.



The Peeling Bubble Mask can be found on Gmarket :



The Purifying Foam Cleanser can also be found



And the samples for the lotion and emulsion has also just been released !


Look at #37 and #38 under the OHUI section







The WHITE EXTRME Starter’s Kit is OUT NOW ( and going to sell out quickly! ) so get it while it’s available :

Starter’s Kit with Serum, Foam and Mist!

Starter’s Kit with Serum and Cream







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UPDATED! : Cathycat 360 Brilliance Mascara, Missha Signature Vibrating mascara & 02 Heating Oscillating Mascara


Remember Lancome’s Oscillation Mascara?

LG’s make-up brand, CathyCat, will be releasing their own versionof the vibrating mascara called the ‘CathyCat 360 Degree Brilliance Mascara’

With just one press on the button, the mascara wraps up your lashes and curls it with their  360 degree rotation, giving you the perfect mascara look on your eyes. Your lashes will instantly appear extended, exceptionally seperated, and virtually multiplied in number.

Find it soon at CathyCat stores near you or on Gmarket by typing : 캐시캣 360도 뷰러 마스카라



And to join in the competition, Missha, which is famous for their BB Creams, will also be releasing their version of the vibrating mascara.



However, the difference is that the Missha Signature Vibrating Mascara will feature two speeds – low vibration to separate the eye lashes, and high vibration to curl your eye lashes.



You can purchase it on Gmarket by searching for 시그너처 바이브레이팅 마스카라.







New brand, O2, has also released a vibrating mascara but unline the Missha and Cathycat mascara, the O2 mascara spins and heats up too!!



Not only that, it has two brushes and is far more advanced than the Missha and Cathycat Vibrating Mascara.



To top it off, it doesn’t contain any carmine, bismuth, Nut, GMO, lake dye, cornstarch or petro-chemicals!



There is a promotion on Gmarket right now which gives you 10,000 off the original price, and all you need is pay 19,900 for this mascara and you get a normal O2 mascara for FREE! Click on photo to be directed to the Gmarket page :







Photos below for more details :

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Korean Brands recommends their top 3 products to welcome spring ! March 1, 2011


To welcome Spring, korean cosmetics are launching a war against each other.


The spring focus is on 3 things – BB Creams with UV protection, wrinkle and whitening products, pre-make up products!

So what are the top 3 products recommended by these Korean cosmetics ?

Find out below here!

Brand Star Product Recommended Product 1 Recommended Product 2
Nature Republic Dream Collagen 90 Skin Booster Solie Line Changing Blossom Mascara
The Saem Gem Miracle Diamond O2 Bubble Mask Urban Eco Neo Moist Essential Ally’s Ajell Lovely Makeup Mousse BB
Skin Food Mandarin and Parsley line Vita Flick Lipstick Platinum Grape Cell Essence
Innisfree White Tone Up Spot Essence Innisfree Eco Science Wrinkle Spot Essence Melting Mineral Foundation
Amore Pacific Hanyul Hannule Go Gyeol Mi Baek Whitening Essence IOPE Whitening Essence Ampoule and Whitening Intensive Cream Laneige White Plus Renew Eye Treatment
Etude House Precious BB Cream Mineral SPF 30 Sheer Silky/Glowing Skin BB Cream Vitamin C O2 White Double Tone Up Program Miss Tangerine Lipstick
Beauty Credit Danahan Eco Pure Natural BB Cream SPF 30 PA ++ Danahan Yun Ko Essence Danahan Looc Lipgloss
LG BeautiPlex Sooryehan Hyo Fermented Vinegar Essence Isa Knox X2D2 Elastic Power Cream and Ceramide 100 CathyCat 360 Brilliance Mascara
Tony Moly Floria line Backstage Gel Eyeliner Special Egg Pore Treatment ( 3 Tony Moly Egg products )










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Gmarket haul number #15 February 15, 2011

1. LG’s Sooryehan Soo Seonyu – isn’t the packaging just beautiful ? Smile This is the starter’s kit and it costs about only 12,000 won on Gmarket. Great price to try the entire line!

2. LG’s Sum 37’s Loosec – let me tell you how much i am in love with LG’s packaging. This starter’s kit is also gorgeous and they are actually made of glass, not plastic !! This starter’s kit is rather expensive.. about 40,000 wons.

3. LG’s OHUI The First – this kit isn’t cheap too and costs about the same as Sum 37’s Loosec starter’s kit.

4. Somang’s Danahan RG II Premium EX – this is a special gift set which also retails for 50,000 wons. It consists of 30ml of the Danahan RG II EX Premium cream and also the danahan Stem cell eye cream. This two products are currently very famous in Korea and they even refund you 110% if you are not happy with the purchase.

5. OHUI’s The First V Selection – hmmm. We got this for a very special person’s birthday. It only contains 10ml of each cream though because the full size pot cossts 900,000 wons.


6. OHUI’s Age Prevention Starters Kit

7. OHUI’s Age Recovery Starters Kit

8. OHUI’s Hydra Formula Starters Kit

9. LG’s History Of Whoo Brightening Water


10. LG’s Sum 37 Youth Recovery Cream

11. LG’s Sum 37 Time Reset Toner

12. LG’s Sum 37 Waterfull Serum and Cream samples – it was given as gifts by the seller Smile

13. LG’s History Of Whoo Qi and Jin mask

14. LG’s History Of Whoo upgraded Gongjinhyang line Starter’s Kit

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LG’s Beyond releases blemish fixing cream February 14, 2011




LG’s natural and plant based brand Beyond, will be launching two new products to combat Melasma, blemishes, pigmentation and freckles.


The Beyond’s Phyto White Ultimate line uses the Anti Kinesin therapy which prevents the activation of the formation of melanin cells.


In addition, 11 kinds of plant based ‘Phyto-White Complex 11’ effectively controls melanin and restores your skin’s elasticity.


The line consists of two products, the cream and serum, which creates an excellent synergy when used together.


To buy this on Gmarket, search for 피토 화이트 얼티밋 세럼(50ml / 49,000원) (serum), 피토 화이트 얼티밋 크림(55ml / 49,000원) (cream).




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CathyCat Releases new products – Aura Base and Aura Pact




LG’s make-up brand, CathyCat, will be releasing two new products called Aura Base and Aura Pact.


The Aura Base ( 30ml / 27,000 won ) is a make up base that brightens up your tired looking dull skin with the help of crystal pearls. The end results? Enclosed pores and smooth silky skin.


The Aura Pact SPF 30 PA ++ ( 30g / 45,000 won) is a powder pact that contains 6 LED lights on the mirror to give you that superstar face when you look into it ( lol! ). The pact provides protection from UV rays while covering imperfections, even out your skin tone, and makes it perfect !



To purchase it on Gmarket, search for

시캣 아우라 베이스 ( base ) 캐시캣 아우라 팩트SPF30 (pact) .




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Sooryehan releases new hyo fermented vinegar essence February 12, 2011




LG’s Sooryehan will be releasing a new essence off their fermentation-based herbal line called ‘Hyo’




SooRyeHan Hyo is an Oriental medicine-based fermented cosmetic product developed by the Oriental Medicine-based Cosmetic Research Laboratory. Biyeonmongnandan and gyeongokgo, carefully selected Oriental medicine substances, are filtered by optimal yeasts to enable quick and effective absorption of active ingredients deep within the skin.




Biyeonmongnandan and gyeongokgo are secret formulas handed down in Dongeuibogam ("Treasures of Eastern Medicine"). They protect skin cells from free radicals that accelerate the aging of skin and improve cell functioning to slow skin aging and offer firm and healthy-looking skin.




The fermented biyeonmongnandan and gyeongokgo are outstanding at delaying aging as they are twice as effective at antioxidation and eight times more powerful at cell stimulation once they undergo the fermentation process.




When skin begins to age, there is a shortage of four main skin properties(amino acid, organic acid, mineral, and female hormone) due to the sharp decline of yin and blood, and the skin enters into a state of extreme deficiencies of key elements.



Sooryehan Hyo introduces a new fermentation method (goo-jeung-goo-po:nine cycles of steaming and drying) to completely supplement both yin and yang to care for the skin that chronically suffers from deficiencies of key properties.



Goohyodan was created by applying the Oriental herbal-medicine’s fermentation method of steaming and drying four key herbal ingredients (ginseng, foxglove [Reh-mannia glutinosa], Pleuropterus multiflorus, Polygonatum falcatum). Provides excellent defense against aging and leaves skin moist and firm to present the ultimate beauty that successfully erases years away from your skin.



Goo-jeung-goo-po Fermentation Method



Goo-jeung-goo-po has been traditionally used in Oriental herbal medicine to maximize ingredients’ efficacy. This technique of steaming and drying nine times has now been adopted as Sooryehan Hyo’s new fermentation method. "Goo-jeung-goo-po Fermentation Method" uses yeast and lactic acid bacteria to steam and ferment herbal ingredients nine times to maximize the efficacy of the fermentation process. It increases effective properties and improves the benefits of the fermentation process including fast absorption and anti-toxicity to effectively supplement and control both the yin and yang.






Goohyodan is Sooryehan’s secret fermentation method for skin regeneration. Fermented ginseng, foxglove, Pleuropterus multiflorus, and Polygonatum falcatum supplement the drastic decline of yin and blood with the onset of aging.



The vinegar essence removes waste materials in the skin. It contains 100 different kinds of herbal ingredients which go through a natural fermentation process using 5 kinds of natural fermentation strains ( lactobacillus, yeast extracts, etc ). The essence will improve skin texture and maintain a clear pure complexion, providing abundant moisture to the skin while relieving skin aging.



The essence will retail for 95,000 won for 40ml.



To buy this, search for 수려한 효 발효초 에센스 on Gmarket.


It is available from the LG Gmarket page. The price is 90,250 wons but you can easily get it for 60,000wons.

First of all, apply for the 20% LG Coupon here

Then go here :

Then win those 10% Coupons on the International Gmarket Page to get another 9,000 wons off, and you will be able to buy the new Sooryehan serum for about 63,000 wons.

They are giving away a lot of samples and even 2 full size products which are worth more than 200,000 wons !!




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LG’s Isa Knox releases 2 new creams : X2d2 Elastic Power Cream and ceramide 100 cream January 29, 2011



LG Corporation’s ISA KNOX has released two products lately from the X2D2 range – knowingly the Elastic Power Cream and the Ceramide 100 Cream.



Both creams are anti-aging/wrinkle creams that targets women with skin problems such as wrinkles, elasticity, severe dryness.



The X2D2 Elastic Power cream features 9 patented ingredients that strengthens the skin’s elastic fibers  and restores it back to it’s natural elasticity , plumps it up, and redensify the look of skin.



The X2D2 Ceramic 100 Cream targets skin with severe dryness, a problem that increases with age. Moisture boosting Patented Ceramide ingredient resolves severe dry skin symptoms and protects the skin barrier from further moisture loss while nourishing it with active ingredients.



Both creams will retail for 80,000won 50ml.



To buy this cream, search for 이자녹스 X2D2 탄력 파워크림 / 이자녹스 X2D2 세라마이드 100 크림 on Gmarket. Usually, you will have a 25% discount coupon in your Gmarket coupons for the official LG shop which sells this. After the 25% off – and you can get further reduction with your Gmarket coupons – you can try this cream at a more reasonable price.







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