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Naruko releases 2 new lines August 7, 2011





Naruko has recently released two new lines : the Naruko Raw Job’s Tears and the Naruko Tea Tree Oil Cut line.


From the Naruko Official US Website : ( I can’t believe they copied our ‘Introducing Naruko’ post and pasted it on their ‘About Us’ page, without asking for any permission and never sourced our site. When i messaged them about it, they remain silent about it. So shady! )



The line now consists of 6 products :

1. Naruko Raw Job’s Tears Supercritical CO2 Whitening Serum

2. Naruko Raw Job’s Tears Supercritical CO2 Whitening Morning Yogurt

3. Naruko Raw Job’s Tears Supercritical CO2 Whitening Night Eye Jelly

4. Naruko Raw Job’s Tears Supercritical CO2 Whitening Lotion

5. Naruko Raw Job’s Tears Supercritical CO2 Whitening Night Jelly

6. Naruko Raw Job’s Tears Supercritical CO2 Whitening Toner






The other new line is their Naruko Tea Tree Oil Out Series for oily skin. The entire line follows Orbis Oil Cut concept, except that it is named Oil Out here. Naruko has a tea tree oil and naouli line, so don’t mix these two lines up. The Naruko Tea Tree & Naouli line isn’t oil free, unlike the new Naruko Tea Tree Oil Out line.


Formulation of course includes tea tree oil & mint which helps in controlling the skin sebum problems, calming it, and prevents any breakout. Also included are Transexamic Acid, Vitamin B5 & B3, Zinc PCA, p-REFINYL, Pentavitin to help with pore and acne problems too!





The Naruko Tea Tree Oil Out range consists of :


1. Tea Tree Oil Out Acne Clay Cleanser

2. Tea Tree Oil Out Acne Toner

3. Tea Tree Oil Out Balancing Moisturizer

4. Tea Tree Oil Out Balancing Serum

5. Tea Tree Oil Out Hydrator

6. Tea Tree Oil Out Peeling Gel

7. Tea Tree Oil Out T-Zone Blackhead Remover

8. Tea Tree Oil Out Night Jelly


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More Naruko products June 4, 2011



We’ve wrote before that Naruko their Apple Seed and Tranexamic Acid Soothing White line which consists of a Milk (emulsion), essence, and serum. ( article : here )

Now they have released another item off the line canned the Naruko Apple Seed and Tranexamic Acid Pore Minimizing Serum.


This serum minimizes the appearance of enlarged pores while helping with skin decoloration or pigmentation. It also helps control the production of sebum and creates a healthy balance.

The product is a mix of the apple seed and 3% tranexamic acid ( Read about it’s effectiveness in skincare here ) , AHAs, BHAs, Arbutin, Zinc Pyrithione and Naruko’s patented Phyto-Ferulin complex.

Zinc Pyrithione is a antifungal and antibacterial agent.

Naruko has also released 2 new products , 1 of which is an upgraded version of the Narcissus Total Defense AA Foaming Wash.


The other product is the Naruko Narcissus Defense BB Sunscreen SPF 50 :


This BB Cream contains state of the art sun shield high protection called the SunCat. It is also suitable for those with sensitive skin as it is free from harsh chemicals.

It is a multi-functional BB Cream – sunscreen, whitening, moisturizing, oil control, pore tightening, and anti aging.

Another new product from the Naruko Tea Tree line : the Naruko Tea Tree Oil Cut Hydrator.


This oil –free hydrator hydrates the skin while controlling shine. Tea tree extracts help regulate oil balance, and Panthenol is added balance pH levels.

This moisturizer also uses a water-droplet system ( while rubbing the moisturizer, there will be a burst of water droplets )

Another new Naruko product is the Naruko All In One High Potency Moisturizer.


This is a toner + lotion + essence product. It is an all-in-one go product for those who are busy ( or lazy ) to follow up with a skincare routine.

This product is a moisturizer, balancer, anti aging, firming : all-in one. Contains high olive extracts.


Naruko Apple Seed and Tranexamic Acid Line March 5, 2011




Naruko has recently launched a new line caled the Apple Seed and Tranexamic Acid Soothing White line.



This line is for those with pigmented skin or those who wants to prevent pigmentation.



This line contains Naruko’s patented ingredient Phytoferulin. It also contains licorice root extracts, 4-Methoxy Salicylate Potassium, Vitamin C , E & B5, apple seed oil, Tranexamic acid, hyaluronic acid, and white fungus.



The star ingredient here is of course the 3% Tranexamic Acid. Tranexamic acid is often marketed in a tablet form as Transamin ( in Asia), and is often prescribed for excessive bleeding. It is an antifibrinolytic that competitively inhibits the activation of plasminogen to plasmin, a molecule responsible for the degradation of fibrin.



In cosmetics, is is an effective cosmeceutical that provided a whitening effect on melasma and freckles through inhibition of melanin synthesis. It also prevents the appearance of new pigment spots and freckles.


Here is the data sheet for Tranexamic Acid taken from the MCBiotec site :


INCI Name :Tranexamic acid

Synonyms: m-tranexamic acid

Chemical Name : trans-4-(aminomethyl)cyclohexanecarboxylic acid

Molecular Formula: C8H15NO2

Molecular Weight: 157.2

Chemical Class: Amino acids

Main Functions: Whitening agent; Skin roughness improving agent






1.Whitening and prevent pigmentation

•    Reduce or remove the pigmentation of skin

Prevent and/or treat pigmentations such as chloasmas, freckles, sunburn, dark skin and melanoderma caused by a drug such as steroid

•    Minimize dark spot area due to sun exposure.

•    Anti-inflammation

Act on the chronic mild inflammatory condition at the sites of spots, to suppress melanocyte activation



2.Inhibit or improve skin roughness



Restore damaged skin caused by UVA/UVB, pollution or other environmental factors.




Mechanism of whitening skin

•    Block melanin formation path induced by ultraviolet rays

•    Prevent melanin accumulation

•    Decreases melanocyte tyrosinase activity by preventing the binding of plasminogen to the keratinocytes, which results in reduction of prostaglandins and arachidonic acid, which are inflammatory mediators involved in melanogenesis.




Synergistic effects with other whitening ingredients

Tranexamic acid produces good synergistic effect when combined with ascorbic acid or its derivatives such as magnesium ascorbyl phosphate, 3-O-ethyl ascorbic acid, disodium adenosine triphophate, escinol (deacylated product of escin under hydrolysis by sodium methylate), L-cysteine. Penetration enhancers helps the transdermic absorption of tranexamic acid into spots.





Tranexamic acid is suitable to all kinds of skin for removing pigmentation, whitening skin and reducing spots, such as:

•    Pigmentation after sun exposure

•    Dark spots

•    Sensitive skin

•    Acne and inflammation

•    Postoperative care after laser, pulsed light treatment




Efficacy and Safety Comparison of Tranexamic Acid with Other Whitening Ingredients



Tranexamic acid is relatively stable to light, temperature, pH, and oxygen, and no special protections are required to maintain its whitening effect, as compared with conventional whitening ingredients. It is no irritant and no sensitive to skin and is safe for use in whitening cosmetics.


1.    Route of Melanin Formation



  • In melanocyte :It is generally thought that biosynthesis of melanin occurs in a cytoplasmic granule, melanosome, in the melanocyte via a complex pathway in which tyrosine is oxidized by tyrosinase to cause biosynthesis of dopa and dopaquinone, and the dopaquinone is converted into indolequinone or the like due to auto-oxidation by ultraviolet rays.




  • Outside of melanocyte: It has become clear that melanin, which so far has been considered to be formed only in melanocytes, is also formed outside of melanocytes.


  • It was found that the quick skin darkening under the sun is due to the colorless pre-melanin DHICA (precursor of melanin) which has accumulate in the epidermis is converted to melanin upon exposure to ultraviolet A rays (long wave length).



  • When transparent DHICA solution was irradiated with UVA equivalent to about 20 minutes of exposure to sunlight in the summer, pre-melanin was converted to melanin in a short time.




  • Melanin and inflammation: At the sites where spots develop, excessive melanin formation constantly takes place. It was found that inflammatory cells are more abundant at the site of the spot than at the normal site (the inflammation at the spot site is extremely slight and does not manifest as redness, swelling or pain). It was also discovered that the number of activated melanocytes (melanin-producing cells) to total melanocytes is higher at the spot site than at the normal site. From these results, we may assume that melanocytes remain activated because of “a chronic, mild inflammatory condition” and excessive melanin formation thus persists at the site of the spot.




2.   Pigmentations & melasma



Pigmentations such as chloasmas (or melasma), freckles, sunburn, dark skin and melanoderma caused by a drug such as steroid are generated by excess deposition of melanin pigment in the skin.



Melasma is an acquired symmetric hyperpigmentation characterized by irregular light- to gray-brown macules, especially on the face of women.




3.        Accidental discovery of whitening effect by tranexamic acid



Tranexamic acid is an antifibrinolytic agent and is used to control excess bleeding. The skin whitening effects of tranexamic acid was occasionally found when it was used as a coagulant to treat aneurismal subarachnoid hemorrhage. And from then on, it was used in physician’s prescription to treat liver spots and pigmentation.



The most famous example is that tranexamic acid has been widely used in Shiseido’s whitening series products such as NAVISION IP Essence (TA), NAVISION TA Lotion, NAVISION TA Essence and Melanoreduce EX




4.        Clinical Uses of Tranexamic Acid



  • Bleeding and skin diseases : TA has been used clinically for over 30 years to treat abnormal bleeding, as well as skin diseases such as eczema, hives, drug-induced irritation, and toxicodermia, via internal administration, and also orally to treat itching, swelling, and erythema. It is a representative ω-amino aci-type anti-plasmin agent that has a highly specific action on the fibrinolytic system, blocking the conversion of plasminogen to plasmin by inhibiting PA action through the formation of a reversible complex with plasminogen. TA is also thought to form a reversible complex with plasmin, inhibiting the reaction with fibrin.



  • Pigmentation : Kondou et al. have published results from a clinical study examining the effects of a tranexamic acid (TA) emulsion applied topically to melasma and freckles. The study involved 33 subjects, 25 with melasma and 8 with freckles, who applied the TA emulsion for five to eighteen weeks, after which their skin pigmentation was visually assessed by a dermatologist.


Researchers found that the TA emulsion had improved the pigmentation in 20 subjects with melasma (80%) and 6 subjects (75%) with freckles. No side effect was recognized and thus the TA emulsion was deemed safe. In regard to changes over the course of the study, marked improvement was observed within eight weeks for melasma but within 12 weeks for freckles; therefore, improvement was considered to require at least two months of topical application. The authors concluded the TA emulsion was an effective cosmeceutical that provided a whitening effect on melasma and freckles through inhibition of melanin synthesis. It also prevented the appearance of new pigment spots and freckles.



  • Melasma : In an open pilot study, intradermal microinjection of tranexamic acid was given to 100 women with melasma for 12 weeks. The treatment was well tolerated, and 76.5% of the subjects reported fair lightening of their melasma.

Also, the other Star ingredient off the line is Apple Seed Oil. The use of apple extract (INCI: Pyrus malus extract) in skin care has grown steadily since 2003. In the first half of 2008, it increased by nearly 30% over the same period in 2007. This acidic, vitamin-rich fruit appears in face and body care in both mass-market and selective distribution. Apple fruit, juice and seeds are found in recent launches of antiaging, anti-acne and brightening products.




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HOPE APPROVED! : Naruko Narcissus Total Defense Mousse Facial Wash Review January 21, 2011

Filed under: Naruko — Hope In A Blog @ 4:01 pm






NARUKO Narcissus Total Defense Mousse Facial Wash is endowed with a vacuum pump that help work out fine and dense lather enables perfect contact to skin. As it is of high affinity, it removes all traces of impurities and excess sebum while maintaining the hydrophilic-lipophilic balance. After use, your skin looks bright and feels refreshed.


Read the rest of the review right after the jump!




Introducing Naruko Skincare December 5, 2010


Brand Introduction

Of all the brands out there, i decided to give the spotlight to Naruko, a taiwanese brand by Niu-Er, taiwan’s top skincare guru which has appeared in countless TV Programs.

What does it stand for?

N – NiuEr

A – Avant-Garde

R – Narcissism

U – Nature

K – Key to Beauty

O – Internationally

Why did i decide to give Naruko the spotlight ? Because i thought the brand was worth sharing with everyone here !

First of all, the prices are extremely reasonable and cheap. I was really shocked at the prices, because i never expected it to be so reasonable. A set of 9 products are sold at only RM 200/ 50 Euros /  65 USD.

The products are Paraben-free, artificial colouring free, fragrance free and not subjected to animal testing. Brands that claim to be paraben-free, fragrance-free, organic, natural are charging xXx times the money, but not Naruko. It is this part of his sincerity and honesty that touched me.

Thirdly, the products are environmentally friendly. The boxes of the products can be re-used and made into pencil cases, etc.  Niu-Er really did put a lot of effort and thought into this brand. It is the first time I’ve heard of Brands trying to make use of their packaging into something useful and beneficial, a gesture to save the world’s environment.

Philosophy/ Brand Concept/Marketing

The brand’s philosophy ravels around a quote of Niu’er himself :

Niu’Er wrote a quote which can be read on the box itself : 瓶子内的效果远比瓶子外的装饰来的重要,而皮肤以内的,远胜过外表所呈现的样貌 which translates as : The contents in this bottle is far more important than packaging outside of it ( referring to the packaging of the product ), just like how the inner layers of the skin (what we can’t see) is far more important that the outer appearance of it (what we see). So i guess it’s true that beauty is skin deep eh? Smile Lovely quote btw!

Niu’er spent 20 years studying the ingredients of skincare products – 7 years researching and developing products,  and thus the brand Naruko was born. He insists on Naturalism in all his products – thus every product is paraben free, artificial preservatives free, artificial colouring free, and fragrance free and not subjected to any animal experiments.

All products of Naruko contain a special patented ingredient called the PhytoFerulin : it enhances the skin’s natural self defense system with the use of high anti oxydant moisturizing ingredients. It incorporates the use of 11 plant extracts :

1) Echinacea golden seal root – strengthens immune system

2) Radix Glycyrrhiza / liquorice – remove toxins, whitening and brightening properties

3) Calendula officinalis – antiseptic, anti inflammatory

4) Ginkgo biloba – improves blood circulation

5) Green tea – anti oxydant

6) Camomile – soothing  and calming properties

7) Circaea quadrisulcata – known also as Enchanter’s Nightshade – calming and strenghtens skin immunity

8) Edelweiss – anti oxydant

9) Artemisia vulgaris – mugwort or common wormwood – gives radiance to the skin

10) Epilobium angustifolium – fireweed/great willow herb/ rosebay willowherb –anti oxydant



Naruko’s products come in very nice simple packaging like what the brand philosophy states. On the outside it’s all white and plain, but inside it is all colorful and pretty.

Like i said these packaging can be used pencil holders, card holders etc. Instructions are even included in the box!

Example of images taken from Ash Tan’s blog (Thanks!)

The Original (Outside) packaging of the Narcissict set :

The Packaging of the products itself :

The inside of the box :

Instructions included on how to transform the box into something useful :

Another example taken from Beauty Gossipology’s Blog :

The end product! :

From Pinky Kathy’s Blog :

Star Products

Every brand has their star products, and for Naruko, their star products are :


1) Celestial White Moss Perfume Nectar – blend of essential oils. NARUKO Celestial White Moss contains botanical essential oils. Free from musk derived from animals, it is a white musk perfume formulated with herbaceous musk. The degree of purity of the perfume is the highest. It is long-lasting. Even if you apply merely a small amount to wrists and neck, the fragrance can last for a very long time. Formulated in a hi-tech way, it gives a moss note, a charming aroma resulting from the combination of the essential oils of cedarwood Virginia, orange and petitgrain. Suitable for both males and females, it leaves one delighted and at ease.

The alcohol-free perfume can come into contact with the skin directly. Its smell is pure and fresh. It will not irritate the nose. The convenient-to-carry product allows you to re-apply any time.

2)  Niaouli and Tea Tree Acne Clay Cleanser – clay based cleanser for oily and acne skin. NARUKO Niaouli & Tea Tree Acne Clay Cleanser, a deep cleansing mask and a cleanser, is stronger in deep cleansing and unclogging pores with its dual cleansing concept. Specially formulated with glycolic acid and an oil-controlling factor as core ingredients, it regulates sebum secretion and tightens pores. Added with an antiseptic ingredient (Piroctone olamine), it prevents acnes. It works in co-ordination with a mild cleansing formula. Just a small amount will form rich lather. It thoroughly cleanses facial sebum and removes dead skin cells, leaving skin very refreshed and clean. Skin will become radiant again, as if it had been polished.

3) Job’s Tears Whitening and Cooling Night Gelly – moisturizing eye jelly

And not forgetting of course, that most of Niu’Er creams are gel-jelly based. There’s only 1 actual cream actually in the whole product range! The rest are all jelly based. This is very intriguing because i have not seen any brands using only gelly-based creams and no creams at all ! I think that this is because Niu’er wants this to be accessible to all skin types because jelly based products are suitable for all skin types. However i am not sure if it would be enough for those with very dry skin!

I am curious how Naruko Jelly products would compare to the famous Ci:Labo Collagen Aqua Jelly, the UNT Derma Oasis Jelly, and the Mizuno Tenshi Gelly. Since we have the other three products, we will be comparing all and see who’s the winner ! 🙂

Product Lineup

Magnolia Brightening and Firming Skincare Range (NEW!)


Narcissus Total Defense Range (anti aging range)

NARUKO Narcissus Total Defense Range is a fundamental care that delivers different benefits, including hydrating, vitalizing and anti-aging.

Contains Phytoferulin®, Tremella Fuciformis Extract, Meadowfoam Seed Oil, Hyaluronic Acid, Solomon Oil, Narcissus Bulbs Extract, Kojic Acid, Revitalizing Factor, Botanical Oils Complex, Tripeptide


Naouli and Tea Tree Range (for acne/oily skin)

Helps regulate sebum secretion, strengthen the relief of acnes, and enhance the skin’s resistance. At the same time, it promotes keratose metabolism, which aids in unclogging pores. Besides, it prevents acnes, and diminishes the appearance of scars, pigments and traces of pigmentation. With multiple repairing effects that last for all night, it helps keep skin sleek, fresh and healthy.


  • 【Phytoferulin】 It protects skin from external environmental damage and strengthens skin, revitalizing it from within.
  • 【Tremella Fuciformis Berk.】 It helps create translucent skin watery to the touch, and provides long-lasting hydration.
  • 【Zinc PCA】 It regulates skin’s sebum secretion, relieving oily face.
  • 【Glycolic Acid】 It fastens the removal of dead skin cells, preventing pores from getting clogged, and strengthens the driving out of sebum as well as keratose chippings inside pores. It relieves rough and uneven skin, leaving it sleek and delicate again.


Job’s Tears Whitening and Cooling Range

Rose and Snow Fungus Classic Hydrating Range

This hydrating and anti-aging formula repairs and hydrates skin

Phytoferulin®, Tremella Fuciformis Extract, Hyaluronic Acid, Vitamin B5, Tripeptide, Dermaveil, Ceramide, Vitamin A, Vitamin E, Alga Extract, Botanical Essential Oils


Marjoram and Lavender Anti Pigmentation Range

Phytoferulin®, Sun’er Complex®, Hyaluronic Acid, Ethyl Ascorbic Acid, Ascorbyl Glucoside, Vitamin E Filling Spheres, Botanical Oil Filling Spheres, Ellagic Acid Filling Spheres, Matricaria Maritime, Botanical Essential Oils


New line : Naruko Apple Seed and Tranexamic Acid Line


This is absolutely a skincare brand that we will be keeping an eye on. The ingredient list is top – you will never find any brands with that sort of an ingredient list at this price – trust me! Nor will you find organic natural skincare products that claim to be paraben-free, fragrance-free, artificial preservatives-free at this price.

This brand is an absolute steal!

The website is also really very informative as well. Each product is explained in detail,

Example :


Product details are divided into few sections, including Product Description , Ingredients, How To Use, Question and Answer, Precaution etc..

And i love how they have incorporated Chizu Saeki ( the author of The Japanese Skincare Revolution ) method of using ‘cotton masks’. The steps on how to use ‘cotton masks’ are also detailed on the Naruko website under How-to-use.


Where to purchase? where it’s overpriced.

– It’s official website : here where the prices are much cheaper and if you get a set, it’s really worth it. However due to huge demand, a lot of products are already out of stock and the downside is that you will need to know Chinese. They do offer international shipping as well.

Will we be purchasing this?

Not at the meantime because we have so many products waiting to be reviewed. However, once we have run out of products, the brand will be first on our list! Or hopefully, they will be kind enough to send us samples for review!

Naruko does not have an English website at the moment, so you guys would have to use Google Translate while navigating the site.

We will probably be purchasing their cotton pads first, for three boxes (60 pieces) , you pay about 4.5 euros, as opposed to Shiseido’s Cotton Pads which is about 5 euros per box (70 pieces). There’s even a set of cotton pads sold together with their essence, so if you want to try out Chizu Saeki’s Cotton Mask Method, you can get the either one of the sets :

There is also another type of cotton pads which are slightly more expensive by a few cents! Open-mouthed smile One side is weaved with cross tissues while another is weaved with horizontal tissues. The former enables a moderate removal of dead skin for higher translucency of skin, while the latter enables skin-friendly massage for more healthy-looking complexion.

Visit their facebook page as well : here!

And their youtube page for more skincare tips : here!

How to diminish panda eyes and puffiness in 1 minute!

How to diminish panda eyes and puffiness in 1 minute

How to use your cotton pads to maximize products effectiveness!

Update :
We tried purchasing some items off today but was so put off by the shipping charges.
We ordered a total of $4500 ++ and the shipping came up to $2,500.. that’s more than half.
They should really think of other cheaper shipping methods for those overseas (europe/america)..
Well, if you want the same stuff, and also by Niu-Er, head over to
If you buy over $4000 worth of stuff, shipping is FREE worldwide.
Now that’s what i call Business.

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