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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

Amore Pacific becomes the first korean cosmetic company to obtain the AEO Certification May 16, 2011

Filed under: Amore Pacific — Hope In A Blog @ 8:57 pm
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Korea’s leading cosmetic company, Amore Pacific, has created history today on becoming the first Korean cosmetic-based company to receive the AEO ( Authorized Economic Operator ) certificate.

What is AEO?

AEO stands for Authorized Economic Operator. It is a new legislation introduced by the European Union which will help in reducing logistics delays and administrative burdens.

In short, Amore Pacific’s products have been studied thoroughly by the European Union and has passed the quality test – and European customs will perform almost no inspection on Amore Pacific products that are being imported into Europe!

About the AEO certification

The concept of ‘safety and security’ has been included in the European customs legislation. Companies and their suppliers involved in EU cross-border movements of goods will have to comply with this new legislation. When introducing new legislation, the European Union intends to offer the business sector better facilities. These facilities should result in the reduction of logistic delays and administrative burdens. As of September 2007 enterprises may therefore apply for the status of Authorized Economic Operator (AEO). An AEO certificate is valid in all EU member states.

The introduction of the AEO status is for EU customs an important next step towards cooperation with the business sector. It fits in with the aim to ‘horizontalize’ supervision. This means that the business sector together with the customs department are responsible for a safe and incorruptible goods flow crossing external borders. It offers the prospect of ensuring together a safe logistic chain.

To read more about the AEO certification, read about it : here

It is good news that Amore has obtained the AEO Certification, but unfortunately, i have not seen much of Amore Pacific products in Europe other than Laneige, which even is quite scarce in Europe.

Hopefully this news means that Amore Pacific are having plans to advance into the European market and that we’ll see more Amore Pacific brands here! Smile 

 

 

Republic Of Korea Best Korean Cosmetics Award 2010 April 4, 2011

Cosmetic Mania News, one of Korea’s leading cosmetic weekly newspaper , has worked together for the past few years with TNS Korea, the oldest marketing and research consultancy in Korea to check out the year’s top cosmetics products which is loved by Korean consumers.  TNS Korea is the largest custom research firm in Korea utilizing their extensive experience in advanced research techniques in every consumer research area.

Guess who emerged as the top winner of 2010? None other than Amore Pacific ! Many of the company’s brands took the top spots in certain division. To be exact – Amore Pacific’s IOPE took most of the major awards and emerged as the overall winner of the Korean Cosmetics Award 2010.

Category Winner
Best Brand Of 2011 Amore Pacific’s IOPE
Best Make Up Base Amore Pacific’s IOPE
Best Emulsion Amore Pacific’s IOPE
Best Lotion/Toner Amore Pacific’s IOPE
Best Cream Amore Pacific’s IOPE
Best Essence Amore Pacific’s IOPE
Best Foundation Amore Pacific’s IOPE
Best Sunscreen Amore Pacific’s IOPE
Best Acne Products Amore Pacific’s IOPE
Best Pressed Powder/Twin Cake Powder/Twoway Cake Amore Pacific’s IOPE
Best Oriental Medicine Brand LG’s Sooryehan
Best Powder Pact Amore Pacific’s Mamonde
Best Cleansing Products LG’s The Face Shop
Best Eyeshadow LG’s The Face Shop
Best Make-up Colors Missha
Best BB Cream Missha
Best Lip Product Missha
Best Lipstick Amore Pacific’s Laneige
Best Pore Care Product Skin Food ( Sake )
Best Mascara Amore Pacific’s Etude House
Best Eyeliner Tony Moly
Best Body Cleaning Products Amore Pacific’s Happy Bath
Best Hair Care Product ( Shampoo + Conditioner ) Amore Pacific’s Ryoe 려
Best Hair Coloring Product Somang’s Beauty Credit

Wow! I am kind of baffled by the wins of Amore Pacific’s IOPE. We knew it was a famous brand in Korea – but not till this extent ! Now it makes us want to check our more products from this brand. The only thing we’ve tried is the super famous Super Vital Moist cream and it was really very moisturizing.

Another surprise here – the Best Oriental Herbal brand went to LG’s Sooryehan instead of the infamous History Of Whoo or Sulwhasoo.

I expected Amore Pacific’s Etude House and Happy Bath to win the best mascara section and also best body cleaning product because Etude House’s Dr Lash was a huuuuge hit last year and Happy Bath has been a household Korean name since… forever? Lotus Palace loves Happy Bath products.

Also expected Tony Moly to win the best eyeliner because it was also a huge hit in 2010 and it’s cheap compared to brands like Bobbi Brown charging $$$ for it. Expected to win the Best BB Cream is also Missha because Missha has been the best-seller for BB Creams every single year!

Brands to try ? Amore Pacific’s Ryoe seems interesting. It is like the Sulwhasoo for hair products. Look at their ads :

visual_ryoe

So what do you think of this year’s Best Korean Cosmetics Award?

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Amore Pacific releases spring makeup collection–aritaum Pinkland March 3, 2011

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This coming spring, Amore Pacific will be revealing their Spring makeup collection under the brand Aritaum. The line will be called Pinkland.

 

 

The line will consist of 4 products :

 

 

1. White Pudding BB Cream SPF 37 PA ++

2. One Step Primer Pudding Balm

3. Pink Land Finish Pact

4. Pink Land Pudding Tinted Lip Balm SPF13

 

 

Of course, the BB Cream and Balm will be a pudding texture. The primer can be an all-in-one item combining your lotion, essence, moisture cream.

 

 

The line consists of Rose Water and Vitamin B as their main ingredients.

 

 

To purchase search for 화이트 푸딩 BB크림 ( BB Cream ) , 푸딩 틴트 립밤 ( lip balm ) , 원스텝 프라이머 푸딩 밤 ( primer ) , 팽크랜드 피니시 팩트 ( pact ).

 

 

 

 

 

 

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Korean Brands recommends their top 3 products to welcome spring ! March 1, 2011

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To welcome Spring, korean cosmetics are launching a war against each other.

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The spring focus is on 3 things – BB Creams with UV protection, wrinkle and whitening products, pre-make up products!

So what are the top 3 products recommended by these Korean cosmetics ?

Find out below here!

Brand Star Product Recommended Product 1 Recommended Product 2
Nature Republic Dream Collagen 90 Skin Booster Solie Line Changing Blossom Mascara
The Saem Gem Miracle Diamond O2 Bubble Mask Urban Eco Neo Moist Essential Ally’s Ajell Lovely Makeup Mousse BB
Skin Food Mandarin and Parsley line Vita Flick Lipstick Platinum Grape Cell Essence
Innisfree White Tone Up Spot Essence Innisfree Eco Science Wrinkle Spot Essence Melting Mineral Foundation
Amore Pacific Hanyul Hannule Go Gyeol Mi Baek Whitening Essence IOPE Whitening Essence Ampoule and Whitening Intensive Cream Laneige White Plus Renew Eye Treatment
Etude House Precious BB Cream Mineral SPF 30 Sheer Silky/Glowing Skin BB Cream Vitamin C O2 White Double Tone Up Program Miss Tangerine Lipstick
Beauty Credit Danahan Eco Pure Natural BB Cream SPF 30 PA ++ Danahan Yun Ko Essence Danahan Looc Lipgloss
LG BeautiPlex Sooryehan Hyo Fermented Vinegar Essence Isa Knox X2D2 Elastic Power Cream and Ceramide 100 CathyCat 360 Brilliance Mascara
Tony Moly Floria line Backstage Gel Eyeliner Special Egg Pore Treatment ( 3 Tony Moly Egg products )

 

 

 

 

 

 

 

 

 

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Innisfree adds 4 new items to it’s white tone line February 15, 2011

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Innisfree will be introducing 4 new products to it’s White Tone line. Introducing the White Tone Up Spot Essence, White Tone Up Cream, White Tone Up Sleeping Pack and last but not least White Tone Up 3D Sheet Mask.

 


The line features 5 kinds of natural berry extracts and Vitamin B3 ( Niacinamide) that prevents oxidation of melanin in the skin to give you a clear white skin.

 

 

 


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IOPE Whitegen Line upgrade February 14, 2011

Filed under: amo,Amore Pacific,IOPE — Hope In A Blog @ 12:24 pm
Tags: , ,

2011021421

 

 

Amore Pacific’s IOPE Whitening line ‘WhiteGen’ will be going through an upgrade.


There will be an upgrade on the formulation of the products so if you want to purchase IOPE’s whitening line , wait for the upgraded version!


Patented ingredients inhibit the formation of melanin , improving and brightening your skin tone. The line also helps detox harmful substances and toxins to help restore the damage skin while preventing pigmentation.


The newly upgraded line will be released in March 2011 consisting of 6 Products. Korean names included if you want to buy it on Gmarket.


1. Cleansing foam 160ml 아이오페 화이트젠 클렌징 폼 –25,000 won


2. Luminous Emulsion 120ml 아이오페 화이트젠 루미너스 에멀전 – 42,000 won


3. Clearing Softener 180ml , 아이오페 화이트젠 클리어링 소프너 – 40,000 won


4. Essence Ampoule 50ml –아이오페 화이트젠 앰플 에센스 90,000 won


5. Intense Cream 60ml 아이오페 화이트젠 인텐스 크림– 80,000 won


6. Sunscreen SPF 45 60ml 아이오페 화이트젠 선크림 –35,000 won

 

 

 

 

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Joseibi.com joins the fight against the Sulwhasoo issue January 31, 2011

Filed under: Amore Pacific,Sulwhasoo — Hope In A Blog @ 4:49 pm
Tags: , ,

This is a continuation of an issue we had with a Sulwhasoo USA representative :

First of all, i would like Joseibi for her support.

Joseibi.com , Hope In A Blog, and Korean Skin Care are the top 3 websites to source for all Sulwhasoo and Amore Pacific products. Joseibi.com was one of the earliest website that introduced Amore Pacific brands such as Sulwhasoo, and thanks to her website, it was how we found out about the Amore Pacific brands like IOPE, Sulwhasoo, etc that we have never heard off.  So i guess you can say Joseibi really is the big sister when it comes to this and our mentor. Joseibi.com was also selling Sulwhasoo and Amore Pacific products on her website before this.

However, Hope In A Blog held discussions amongst our members yesterday and we have decided that we will not take down the current articles on all Amore Pacific Corporation, but we will not be writting any new articles, reviews , or news regarding the latest Amore Pacific Corporation ( Etude House, Innisfree, Sulwhasoo, Hera, Laneige, Lirikos, Mamonde, IOPE ) until we hear from Amore Pacific regarding this matter.

Unlike Julia who is paid by Amore Pacific, we promote Amore Pacific for free with dedication and passion. Each article/review/news takes hours to write. Amore Pacific does not even have the courtesy of replying to our questions via the “Contact’ page when we needed help to write articles regarding their new products , and we spend hours trying to find sources, Google Translate them, and asking our Korean friends for help. We decided that it wasn’t just worth is wasting our time on a company who doesn’t appreciate blogs who help them advertise and market for free, create awareness on their products and brands, and even giving out their samples to our readers for free and we even ship them out for free and bear the high international shipping cost.

Amore Pacific clearly does underestimate the power of the internet and the bloggers who have been backing them up and help them create awareness of their brands and products. They have yet entered the international market in full force and successfully, yet managed to offend the few English blogs that helps them. If they ever enter the French market, watch out because the forum-ers at the biggest french beauty forums ( Beaute Test ) are already talking about this issue, and are all switching to the History Of Whoo.

Below is our ‘mentor’ Joseibi.com’s comments regarding this matter :

Dear Hope,

This Julia person was not speaking on behalf of AmorePacific and she’s clearly an idiot. Besides what everyone already stated, I want to add a few things too, since joseibi.com used to sell all these brands from Korea and I had dealings with Amore.

First of all, it was really stupid of Julia to offend a potential customer and to underestimate the power of the internet. That much was obvious. Why would she launch an attack?!! Seriously!!

Second of all, promoting the sale of samples is frowned upon?!!! I personally bought full size versions of something I tried as samples. The president of Charmzone said that ‘you can feel the difference by just using the samples’ (this is printed on my Charmzone product brochures in every product). The reason why Korean companies manufacture samples and give to customers quite generously isn’t because they are dumb – Julia is too shortsighted to see the big picture here. Not all of us like to live on little packets for months on end. If we like something we tried, we buy the full sizes. Samples in Korean business are the best tools to get customers.

Meanwhile, it also explains why crap brands like Lancome managed to survive all these years with their mediocre skincare products. No samples so you spend a few hundred dollars just to find out they are garbage!!!

As much as Julia did not speak for AmorePacific – and she was truly dumb to even talk big like that – I wouldn’t be surprised if AmorePacific backs her up either. Back when I ran joseibi.com it was very difficult to source Amore products from Korea, and also from their head office in Canada. The staff were nice but the head isn’t. Back then NOBODY even knew who they were and I spent all this time promoting their stuff. So I completely feel your pain, Hope.

So ridiculous too, Amore manufactured these samples so obviously whoever these sellers are, they all have to purchase the samples from Amore, it’s not like a third party is making all these samples and ripping off Amore!!

Years ago, I also used to sell DHC. My business partner in LA had distributorship of DHC products – he sourced directly from DHC America. I promoted DHC and got a lot of people who previously hadn’t even tried an Asian brand to use DHC. One day, I got a nasty cease and desist letter, sent by courier, from DHC America, threatening to sue me for unauthorized sale of their products. WTH? My partner has distributorship, but none of that matters, because when people Google DHC, my site comes up on top, not DHC’s own official site. So after all the free promotion I did for them, they had me take down all their products. Did I not buy from DHC? You bet! Even though people bought from my site rather than DHC, I was still purchasing wholesale from DHC! What the heck is the difference?

After I took DHC down, customers asked what happened. A relatively obscure (and far from mainstream even now, at least not in this part of the world) brand with no-frills packaging abitrarily banned an authorized dealer from selling after all the hard work I put into promoting their products. They didn’t want us to sell their products because they want to retain their image. And ironically, DHC products are a dime a dozen on eBay.

Dr. Ci:Labo, on the other hand, was very nice. They realized that we promtoed their products, brought them the attention they were hoping for, and graciously offer us to let us carry their brand.

I am just telling you these things from my days as a seller, some of these brands are not very nice to deal with. Amore is big, so I am not surprised. Again, this Julia person doesn’t speak for Amore. Bergdorf Goodman is one of those pretentious shishi poopoo department stores so I am not surprised how snotty and condescending they are with you.

In solidarity with you and a show of my support, I have since removed my link to Bergdorf Goodman and Amore Canada from my site. They may think we are little guys but they will be surprised how many people read our blogs.

Joseibi

We have also  received response from Ebay Sulwhasoo samples sellers :

1) Vooboodoo

Hi

I don’t know why is your representative of Sulwhasoo saying that the selling of sample sizes are illegal and fake.

All my samples sizes are purchased from Sulwahsoo authorised dealers.  I need to pay for the product I sell.  It’s not free.  If it is illegal, why Sulwahsoo sells those product out in first hand.  If they don’t sell the product, how can I buy those product to sell.

Vivian

2) Kgoodshop

we sell only 100% AUTHENTIC. If i sell only one fake.we meet trouble by customer.we have line who distirbute SULWHASOO.
Actually Amore Pacific Sulwhasoo make sample and miniature products for customer. Don’t worry our porducts are all 100% AUTHENTIC ITEMS.THANKAS

3)  Amore4u

I’m a Sulwhasoo USA representative. Can u give me those staff names and phone number that I can contact them?
And you don’t need to worry about our item quality. If you are not trust, you do not have to buy any of eBay item. That’s it.
some of from china or asia ebay seller, Maybe they sell fakes or illegal item. but we can not swear to it.

Follow up :

Ok, She is not a member of Amore Pacific USA. I believe that she is one of employment that we hired for working Bergdof
Departmental Store

4) milkyway2

Hi!
Thank you for your email!:)
All of my items are authentic.
Ebay not allow to sell fake items.
If do,buyer will dispute a claim or did.
samples and a kits from Amore pacific.
I have no idea if it’s illegal,how can hundreds of sellers selling samples or kits until now.
thanks again for your email and have a nice day!^^*
Best,

We have contacted Gmarket regarding this matter, and we will post updates when we receive any replies from Gmarket.

We have also gotten the response from a few of of the Ebay Sellers :

 

Reader’s Review : Sulwhasoo Starter’s Mini Kit January 29, 2011

In recent events with Amore Pacific, i felt that this was finally the time to write the review.


I was given this by Hope In A Blog’s review giveaway which compromised of the skin clarifying mask, emulsion, water balancer, first care serum – and they also included the firming cream which was not included in the photo.


Firstly, i would like to thank Hope In A Blog for this opportunity to discover this brand. I paid nothing for this, not even shipping – just to clarify this in case ‘Julia’ slanders the blog again for promoting sample sales.  It was my first asian brand i have tried and after testing these products , i even purchased the full size products.


While the representative had a point, she failed to acknowledge that there are other Sulwhasoo retailers ( both online and offline ), and not only  Bergdorf Goodman. From her emails, she clearly guards the interest of Bergdorf and not other Sulwhasoo sellers. Is that how a Sulwhasoo representative should act? By saying that buyers should just wait for Sulwhasoo counters to expand to their country. By saying that, isn’t she destroying business opportunities to those online companies that also sells Sulwhasoo products? Or are these retailers lower class than Bergdorf.? I am sure that Sulwhasoo sales in America is insignificant compared to the sales of Sulwhasoo products in Asia or in online retail stores.


I would never have bought products from Sulwhasoo if i had never discovered this blog and had the opportunity to try these samples that is ‘looked down’ by Sulwhasoo. The products are so expensive that no one would really purchase the products without even testing them. Now, i really do ‘look down’ at this brand and i feel uncomfortable each time i use my Sulwhasoo  full size products and i even have intentions to just give this away.


Now moving on the agenda of this – the review.


1. Balancing Water – regardless of it’s name, it isn’t exactly water, more like thick water. I guess it is more of a toner in western cosmetic terms and you can feel the hydration instantly.


2. First Care Serum – this is the first time i have seen a serum being used in the first step of a skincare regimen. I believe this is Sulwhasoo’s star product as written by hopeinablog, and i absolutely love this. I am uncomfortable with asian herbs smell but i love the smell of this serum. It absorbs instantly into the skin and hydrates it.


3. Balancing Lotion – i have seen so many good reviews on this lotion and i am not surprised why it is loved by many. It is light, absorbs quickly, and hydrates the skin well. It is also suitable for all skin types as the texture is very light and it feels comfortable on the skin and hydrates very well that you might not need a cream.


4. Revitalizing Serum – I was onlygiven one sachet of this serum but liked it enough to purchase the full size product of it anyway. The serum is gel-like and absorbs very well too. it doesn’t leave a sticky or greasy feeling , and i have felt some firming action too.


5. Clarifying mask – i found this mask too troublesome and difficult  to apply because it was too sticky and concentrated therefore i did not purchase the full size product. However it did help clarify the skin after using the sample but i am just too lazy to be doing it all the time.


6. Firming cream – a bit heavier than the balancing lotion, use it if you have dry skin.



Overall a great line, but i will not be purchasing any amore pacific products anytime soon. It takes years to build the reputation of a company, and needs only one bad representative to spoil it. Like someone said on the comments below, there are other good brands out there. I do not need to give my hard earn money to a company who look down on their readers or on a blog that has only helped them so much. I do not need to ‘wait’ until the brand opens up at my country – i have so many other choices that doesn’t need me to wait. Maybe it’s time to buy the History Of Whoo that hopeinablog has been talking about, and i will introduce History of Whoo products to my fellow Norwegians.


To hopeinablog, you have been so wonderful introducing so many unknown foreign brands and giving out these samples for readers to try for free. Please don’t be dishearten by this and continue the great work ! keep it up.


P.S : Sorry for taking so long to write this review and sorry for making the review so short – i just had no heart and passion to write it anymore.


With love,

Bjur



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UPDATED : Sulwhasoo Has a problem with the blog–do you? January 28, 2011

Filed under: Amore Pacific — Hope In A Blog @ 2:32 pm
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We originally posted some questions for a Sulwhasoo representative and we got attacked :


Dear Hope in a blog,

Unfortunately the products you have questions about are not yet carried at Bergdorf Goodman. Sulwhasoo has been at Bergdorf’s for just under a year so we do not have the entire line. We are receiving Snowise in the Spring. I have sent off your email to our national trainer in hopes that he can answer some of your questions. I will get back to you as soon as I hear from him.

I do have some questions of my own for you. After reading a few blog entries you have written I am wondering why you would promote the sale of samples? As the Skincare Specialist for Sulwhasoo at Bergdorf Goodman I can honestly say that the selling of samples online is a practice that is very looked down upon by every beauty brand as well as store.

Samples are just that, we give them away so people can try them and later purchase the products. When someone benefits from the sale of a sample that he or she obtained for free that is reminiscent of piracy. The people who sell samples or testers online obviously obtained them in an unfavorable nature. Or even if they walked straight up to my counter and asked for them, the only people who should be benefiting from the sale of these products should be the stores in which they are sold and the companies that work very hard in producing them.

So I wonder why someone like you, who clearly has a huge interest in beauty and skincare as well as a big following would promote such a practice? Also I was wondering how many people read your blog?

All the best,

———

And our reply :

Hi Julia,

Sorry if you were offended in anyway. The blog definitely does not promote in that ‘negative’ light that you have stated. We do offer our readers a chance to buy full size products if they like it off BeCleo.com and we have even provided 10% discount code for the readers. Unfortunately, BeCleo doesn’t sell Sulwhasoo products at the moment.

As you are aware, Sulwhasoo products are expensive. Therefore, samples are a great way to try out a product before purchasing it. Sulwhasoo isn’t available in every country, for example we are in Paris, France and there are not any Sulwhasoo counters that we could go up to and ask for samples. And there are only a handful Sulwhasoo counters ( perhaps even less than 10 countries in this word? ), so where can the others obtain their Sulwhasoo samples?

We don’t know what goes on in Korea, but there seems to be even websites that sells samples. We have no idea if it is legal to do so because we don’t know the Korean system, but if u take a look at Gmarket – the korean Ebay  ( for example : http://english.gmarket.co.kr/challenge/neo_goods/goods.asp?goodscode=178730146 ) there are hundreds of sellers that are selling samples which are available in Huge quantities. If Amore had a problem with that, they would have done something a long time ago? We have no idea how these hundreds of sellers obtains so much samples that they are able to sell them and we would also like to know what happens because this doesn’t only happen with Amore brands but also all Korean brands. We are also puzzled by the situation, therefore we do not know if this is a norm in Korea.

Also, i think it was very unfair of you to attack us without doing your research first. Sulwhasoo does sell sample sets and travel kits – and these samples set and kits are LEGALLY sold. Look at legal business websites such as Sasa.com, Yesstyle.com etc – they sell these sample kits. Are you saying that this practice is ILLEGAL too?

Therefore i suggest that you consult Amore Corp on this situation before replying our email to accuse and criticize us.

This email will definitely be posted on the blog.

Regards

Reply :

Dear Hope in a blog,

I was not meaning to offend you in any way. I never said anything you did was illegal. I’m also forwarding your emails to the AmorePacific headquarters. If Sulwhasoo or any brand choose to sell their samples or products on any websites it is because these websites have the permission to sell them from Sulwhasoo and AmorePacific. There for that is justified because the sale of sample kits or deluxe travel size sets are directly going to benefit the company which produces the products, not a third party. You can absolutely post my email on your website because I am very much against the unauthorized sale of AmorePacific products and lines from “sellers” on website such as eBay and Gmarket. So is Bergdorf Goodman, AmorePacific and any other brand. Trust me on that.

All the best,

Julia


And our Reply :

Hi,

Well, if these samples are justified why did you in the first email said :

After reading a few blog entries you have written I am wondering why you would promote the sale of samples? As the Skincare Specialist for Sulwhasoo at BergdorfGoodman I can honestly say that the selling of samples online is a practice that is very looked down upon by every beauty brand as well as store.

So I wonder why someone like you, who clearly has a huge interest in beauty and skincare as well as a big following would promote such a practice? Also I was wondering how many people read your blog?

Promoting the sales of these samples is also promoting your brand since the money goes directly to your company no?

I will be taking down all articles news updates reviews information on Amore Pacific until we hear from your headquarters. Thank you.

Their Reply :

Because if the websites you mentioned have beauty buyers that purchased the sample or deluxe travel size kits (as we call them) from AmorePacific then the sale of those kits directly go to AmorePacific NOT a third party seller.

Sales from “sellers” on eBay or Gmarket only promote the seller not the company and are unauthorized by the company. This is a very big issue for all beauty brands and department stores. And I know that Bergdorf Goodman does everything they can to stop it and track these unauthorized sellers. Sulwhasoo is an expensive and exclusive brand as you know and yes it is not yet in Europe, however there are plans of expanding Sulwhasoo and AmorePacific. Unfortunately the people interested in those brands and live in a country it is yet not carried in, are going to have to wait till it is.

I did not mean to get into an argument with you. I just know how Bergdorf Goodman and AmorePacific feels about such practices. If you are offended I apologize. And if you feel you need to remove all information about the brand(s) then please do so. I have been informed by our National Sales Manager that my response to you was valid. I appreciate your interest in the line but I have to keep the integrity of what I do and how I sell the products.

Julia

Our Reply :

Hi,

So are you to say that those sellers which are selling the kits/samples on Ebay are selling it illegally?

For example :

http://cgi.ebay.com/Sulwhasoo-Extra-Refining-Kit-Refining-Set-5-items-NIB-/250764560832?pt=US_Skin_Care&hash=item3a62bb89c0#ht_1780wt_881

http://english.gmarket.co.kr/challenge/neo_goods/goods.asp?goodscode=192967432

I’m sorry if this has turned sour but when you said that our blog was promoting the sells of samples, it just flickered a light in us because all our blog did was to promote the brand. We are not paid or sent samples from Amore corp but yet we dedicate our time writing articles and reviews about brands from Amore Corp and promoting the image – and to be shot down like this – isn’t just very fair for us.

How much information in English can you find about Amore Corp brands other than our blog, joseibi’s and korean skincare blogspot?  Like one of our readers which commented on the post , there is a french saying that goes ‘should you give a carrot to a donkey, it would give you a poop’ .

We do always encourage readers to purchase sample kits and we didn’t know that these kits were illegally sold on Ebay or Gmarket. We thought that these sellers purchased these Travel Kits in huge bulks , and then sold it separately or in the original set, and that these proceeds still go to Amore Corp, because if not, how can it be explained that these hundreds of sellers manage to get amazing massive stocks of each products’ samples if it was not from Amore Corp directly?

We will make a note to our readers not to purchase any Amore Corp products in the future until they have a store in their country.

Thank you for your time.

Regards


Response from Ebay Sulwhasoo samples sellers :

1) Vooboodoo

Hi

I don’t know why is your representative of Sulwhasoo saying that the selling of sample sizes are illegal and fake.

All my samples sizes are purchased from Sulwahsoo authorised dealers.  I need to pay for the product I sell.  It’s not free.  If it is illegal, why Sulwahsoo sells those product out in first hand.  If they don’t sell the product, how can I buy those product to sell.

Vivian

2) Kgoodshop

we sell only 100% AUTHENTIC. If i sell only one fake.we meet trouble by customer.we have line who distirbute SULWHASOO.
Actually Amore Pacific Sulwhasoo make sample and miniature products for customer. Don’t worry our porducts are all 100% AUTHENTIC ITEMS.THANKAS

3)  Amore4u

I’m a Sulwhasoo USA representative. Can u give me those staff names and phone number that I can contact them?
And you don’t need to worry about our item quality. If you are not trust, you do not have to buy any of eBay item. That’s it.
some of from china or asia ebay seller, Maybe they sell fakes or illegal item. but we can not swear to it.

Follow up :

Ok, She is not a member of Amore Pacific USA. I believe that she is one of employment that we hired for working Bergdof
Departmental Store

4) milkyway2

Hi!
Thank you for your email!:)
All of my items are authentic.
Ebay not allow to sell fake items.
If do,buyer will dispute a claim or did.
samples and a kits from Amore pacific.
I have no idea if it’s illegal,how can hundreds of sellers selling samples or kits until now.
thanks again for your email and have a nice day!^^*
Best,

So there you have it readers from the words from Amore themselves : Don’t purchase or give a **** about their products until they reach your shores. Just WAIT until they do if not TOO BAD FOR YOU.

If it wasn’t for blogs/videos/internet/youtube – do you think Korean Pop and groups like SNSD / BIG BANG / 2NE1 would have achieved the success they have in Asia and Europe today?  Yet their videos and music are posted illegally on the net but also thanks to that, they have achieved immense success overseas. Even SM ENT and YG ENT has acknowledged the power of the net on their artistes’ popularity overseas. To use that as a comparison would be even wrong because we do not in any way sell these samples.

Now my question for you readers who is familiar with the Korean cosmetics market :

Is it illegal selling these samples in Korea ?

If so, why are there so many sellers on Gmarket selling these samples?

How do these sellers obtain the millions of samples? And there isn’t only 1 seller but hundreds of them.

If the companies had a problem with this, why were they not prohibited to be sold on Gmarket ? Why was this never an issue in Korea? Why was it not banned on Gmarket?

Why are there Korean websites that sells only samples if they are illegal ? One website of such : ,http://www.minisample.com/ , http://sampleshop.co.kr/ , http://www.lirimart.com/ and LOTS more.

Where do they get their stock from if Amore Pacific doesn’t provide it?

We do know that some of these samples are taken from the ‘sample kits’ ( for example : http://www.yesstyle.com/en/sulwhasoo-extra-refining-kit-water-20ml-emulsion-20ml-serum-5ml-eye/info.html/pid.1023601646 , http://www.yesstyle.com/en/sulwhasoo-basic-kit-balancing-water-15ml-emulsion-15ml-serum-5ml-cream/info.html/pid.1022972968 ) and are sold separately , so does it make them illegal to be purchasing the samples? Is the Sulwhasoo representative implying that websites who sell Sulwhasoo sample kits like Sasa.com, Yesstyle.com illegal? And those Ebay-Gmarket that sells Sulwhasoo kits are also selling it illegally?

Hope In A Blog has written and provided so much news, information and updates regarding Amore Pacific brands such as Innisfree, Laneighe, Sulwhasoo, Hannule and i’m sure we have also introduced many readers to this wonderful brand. And to be blamed for ‘promoting such a practice’ when we have been actively ‘promoting their brand and products’ sure doesn’t feel good.


Hope In A Blog will not be promoting any brands of the Amore Pacific brands, and all posts, news, updates and information regarding ALL Amore Pacific Corporation products will be taken down effective of today until the situation is clear.


Now, thank GOD we have LG Corporation.