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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

Amore Pacific becomes the first korean cosmetic company to obtain the AEO Certification May 16, 2011

Filed under: Amore Pacific — Hope In A Blog @ 8:57 pm
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Korea’s leading cosmetic company, Amore Pacific, has created history today on becoming the first Korean cosmetic-based company to receive the AEO ( Authorized Economic Operator ) certificate.

What is AEO?

AEO stands for Authorized Economic Operator. It is a new legislation introduced by the European Union which will help in reducing logistics delays and administrative burdens.

In short, Amore Pacific’s products have been studied thoroughly by the European Union and has passed the quality test – and European customs will perform almost no inspection on Amore Pacific products that are being imported into Europe!

About the AEO certification

The concept of ‘safety and security’ has been included in the European customs legislation. Companies and their suppliers involved in EU cross-border movements of goods will have to comply with this new legislation. When introducing new legislation, the European Union intends to offer the business sector better facilities. These facilities should result in the reduction of logistic delays and administrative burdens. As of September 2007 enterprises may therefore apply for the status of Authorized Economic Operator (AEO). An AEO certificate is valid in all EU member states.

The introduction of the AEO status is for EU customs an important next step towards cooperation with the business sector. It fits in with the aim to ‘horizontalize’ supervision. This means that the business sector together with the customs department are responsible for a safe and incorruptible goods flow crossing external borders. It offers the prospect of ensuring together a safe logistic chain.

To read more about the AEO certification, read about it : here

It is good news that Amore has obtained the AEO Certification, but unfortunately, i have not seen much of Amore Pacific products in Europe other than Laneige, which even is quite scarce in Europe.

Hopefully this news means that Amore Pacific are having plans to advance into the European market and that we’ll see more Amore Pacific brands here! Smile 

 

 

Republic Of Korea Best Korean Cosmetics Award 2010 April 4, 2011

Cosmetic Mania News, one of Korea’s leading cosmetic weekly newspaper , has worked together for the past few years with TNS Korea, the oldest marketing and research consultancy in Korea to check out the year’s top cosmetics products which is loved by Korean consumers.  TNS Korea is the largest custom research firm in Korea utilizing their extensive experience in advanced research techniques in every consumer research area.

Guess who emerged as the top winner of 2010? None other than Amore Pacific ! Many of the company’s brands took the top spots in certain division. To be exact – Amore Pacific’s IOPE took most of the major awards and emerged as the overall winner of the Korean Cosmetics Award 2010.

Category Winner
Best Brand Of 2011 Amore Pacific’s IOPE
Best Make Up Base Amore Pacific’s IOPE
Best Emulsion Amore Pacific’s IOPE
Best Lotion/Toner Amore Pacific’s IOPE
Best Cream Amore Pacific’s IOPE
Best Essence Amore Pacific’s IOPE
Best Foundation Amore Pacific’s IOPE
Best Sunscreen Amore Pacific’s IOPE
Best Acne Products Amore Pacific’s IOPE
Best Pressed Powder/Twin Cake Powder/Twoway Cake Amore Pacific’s IOPE
Best Oriental Medicine Brand LG’s Sooryehan
Best Powder Pact Amore Pacific’s Mamonde
Best Cleansing Products LG’s The Face Shop
Best Eyeshadow LG’s The Face Shop
Best Make-up Colors Missha
Best BB Cream Missha
Best Lip Product Missha
Best Lipstick Amore Pacific’s Laneige
Best Pore Care Product Skin Food ( Sake )
Best Mascara Amore Pacific’s Etude House
Best Eyeliner Tony Moly
Best Body Cleaning Products Amore Pacific’s Happy Bath
Best Hair Care Product ( Shampoo + Conditioner ) Amore Pacific’s Ryoe 려
Best Hair Coloring Product Somang’s Beauty Credit

Wow! I am kind of baffled by the wins of Amore Pacific’s IOPE. We knew it was a famous brand in Korea – but not till this extent ! Now it makes us want to check our more products from this brand. The only thing we’ve tried is the super famous Super Vital Moist cream and it was really very moisturizing.

Another surprise here – the Best Oriental Herbal brand went to LG’s Sooryehan instead of the infamous History Of Whoo or Sulwhasoo.

I expected Amore Pacific’s Etude House and Happy Bath to win the best mascara section and also best body cleaning product because Etude House’s Dr Lash was a huuuuge hit last year and Happy Bath has been a household Korean name since… forever? Lotus Palace loves Happy Bath products.

Also expected Tony Moly to win the best eyeliner because it was also a huge hit in 2010 and it’s cheap compared to brands like Bobbi Brown charging $$$ for it. Expected to win the Best BB Cream is also Missha because Missha has been the best-seller for BB Creams every single year!

Brands to try ? Amore Pacific’s Ryoe seems interesting. It is like the Sulwhasoo for hair products. Look at their ads :

visual_ryoe

So what do you think of this year’s Best Korean Cosmetics Award?

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Amore Pacific releases spring makeup collection–aritaum Pinkland March 3, 2011

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This coming spring, Amore Pacific will be revealing their Spring makeup collection under the brand Aritaum. The line will be called Pinkland.

 

 

The line will consist of 4 products :

 

 

1. White Pudding BB Cream SPF 37 PA ++

2. One Step Primer Pudding Balm

3. Pink Land Finish Pact

4. Pink Land Pudding Tinted Lip Balm SPF13

 

 

Of course, the BB Cream and Balm will be a pudding texture. The primer can be an all-in-one item combining your lotion, essence, moisture cream.

 

 

The line consists of Rose Water and Vitamin B as their main ingredients.

 

 

To purchase search for 화이트 푸딩 BB크림 ( BB Cream ) , 푸딩 틴트 립밤 ( lip balm ) , 원스텝 프라이머 푸딩 밤 ( primer ) , 팽크랜드 피니시 팩트 ( pact ).

 

 

 

 

 

 

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Korean Brands recommends their top 3 products to welcome spring ! March 1, 2011

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To welcome Spring, korean cosmetics are launching a war against each other.

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The spring focus is on 3 things – BB Creams with UV protection, wrinkle and whitening products, pre-make up products!

So what are the top 3 products recommended by these Korean cosmetics ?

Find out below here!

Brand Star Product Recommended Product 1 Recommended Product 2
Nature Republic Dream Collagen 90 Skin Booster Solie Line Changing Blossom Mascara
The Saem Gem Miracle Diamond O2 Bubble Mask Urban Eco Neo Moist Essential Ally’s Ajell Lovely Makeup Mousse BB
Skin Food Mandarin and Parsley line Vita Flick Lipstick Platinum Grape Cell Essence
Innisfree White Tone Up Spot Essence Innisfree Eco Science Wrinkle Spot Essence Melting Mineral Foundation
Amore Pacific Hanyul Hannule Go Gyeol Mi Baek Whitening Essence IOPE Whitening Essence Ampoule and Whitening Intensive Cream Laneige White Plus Renew Eye Treatment
Etude House Precious BB Cream Mineral SPF 30 Sheer Silky/Glowing Skin BB Cream Vitamin C O2 White Double Tone Up Program Miss Tangerine Lipstick
Beauty Credit Danahan Eco Pure Natural BB Cream SPF 30 PA ++ Danahan Yun Ko Essence Danahan Looc Lipgloss
LG BeautiPlex Sooryehan Hyo Fermented Vinegar Essence Isa Knox X2D2 Elastic Power Cream and Ceramide 100 CathyCat 360 Brilliance Mascara
Tony Moly Floria line Backstage Gel Eyeliner Special Egg Pore Treatment ( 3 Tony Moly Egg products )

 

 

 

 

 

 

 

 

 

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Innisfree adds 4 new items to it’s white tone line February 15, 2011

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Innisfree will be introducing 4 new products to it’s White Tone line. Introducing the White Tone Up Spot Essence, White Tone Up Cream, White Tone Up Sleeping Pack and last but not least White Tone Up 3D Sheet Mask.

 


The line features 5 kinds of natural berry extracts and Vitamin B3 ( Niacinamide) that prevents oxidation of melanin in the skin to give you a clear white skin.

 

 

 


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IOPE Whitegen Line upgrade February 14, 2011

Filed under: amo,Amore Pacific,IOPE — Hope In A Blog @ 12:24 pm
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Amore Pacific’s IOPE Whitening line ‘WhiteGen’ will be going through an upgrade.


There will be an upgrade on the formulation of the products so if you want to purchase IOPE’s whitening line , wait for the upgraded version!


Patented ingredients inhibit the formation of melanin , improving and brightening your skin tone. The line also helps detox harmful substances and toxins to help restore the damage skin while preventing pigmentation.


The newly upgraded line will be released in March 2011 consisting of 6 Products. Korean names included if you want to buy it on Gmarket.


1. Cleansing foam 160ml 아이오페 화이트젠 클렌징 폼 –25,000 won


2. Luminous Emulsion 120ml 아이오페 화이트젠 루미너스 에멀전 – 42,000 won


3. Clearing Softener 180ml , 아이오페 화이트젠 클리어링 소프너 – 40,000 won


4. Essence Ampoule 50ml –아이오페 화이트젠 앰플 에센스 90,000 won


5. Intense Cream 60ml 아이오페 화이트젠 인텐스 크림– 80,000 won


6. Sunscreen SPF 45 60ml 아이오페 화이트젠 선크림 –35,000 won

 

 

 

 

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