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Introducing IOPE’s Air Cushion SunBlock EX sPF50+ And Their Entire Sun Care Line June 1, 2011

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Amore Pacific’s IOPE, which swept all the major awards at the 2010 Korean Cosmetics Award – has a rather new product called the IOPE Air Cushion Sunblock EX SPF50+ 에어쿠션 선블록 EX.

This product is a sunscreen + whitening + makeup + cooling product which contains 35% of hydro mineral water to keep skin moist. It is also water and sweat proof.

Judging from photos the texture seems rather unique. It melts into a sort of BB Cream/Foundation texture. They are also sold together with a refill, so it’s a really good deal!

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Ingredient List :  WATER, CYCLOPENTASILOXANE, ZINC OXIDE, TITANIUM DIOXIDE, ETHYLHEXYL METHOXYCINNAMATE, PEG-10 DIMETHICONE, PHENYL TRIMETHICONE, BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE, LAURYL PEG-9 POLYDIMETHYLSILOXY-ETHYL DIMETHICONE, ARBUTIN, BUTYLENE GLYCOL, MINERAL WATER, LIPASE, CHITOSAN, ACRYLATES/ETHYLHEXYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER, SODIUM CHLORIDE, ALUMINUM HYDROXIDE, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, POLYHYDROXYSTEARIC ACID, DISTEARDIMONIUM HECTORITE, STEARIC ACID, POLYMETHYL METHACRYLATE, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYL PALMITATE, LECITHIN, ISOSTEARIC ACID, ISOPROPYL PALMITATE, ETHYLHEXYLGLYCERIN, ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER, DIMETHICONE, POLYGLYCERYL-3 POLYRICINOLEATE, DISODIUM EDTA, TRIMETHYLSILOXYSILICATE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, SILICA, PHENOXYETHANOL, IRON OXIDES, FRAGRANCE

 

 

 

 

 

 

IOPE also has a sunscreen cream pact  called the IOPE Sun Cream Pact 아이오페 선크림 팩트:

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It is also similar to the Su:m37 Sun Baked Essence which is ‘baked’ during the process of making it. It has a pattern similar to marble! They are also sold together with a refill, so it’s a really good deal!

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Check out IOPE’s entire suncare line :

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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011

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Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 


Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.


For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.


Round 1 : Sulwhasoo VS History Of Whoo

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Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 


In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.


The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.


Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.


The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.


The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.


The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.


Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.


The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.


Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.


Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”


Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.


– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


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Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here


Round 3 : Hanule/Hanyul VS Sooryehan


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If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.


Round 4 : HERA VS ISA KNOX


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HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.


Round 5 : ETUDE HOUSE VS LACVERT


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Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.


Round 6 : Primera VS Belif


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Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop

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Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin

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Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37

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Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.

 

Round 9 : Ryoe VS  Re-En

 

 

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Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!

 

Republic Of Korea Best Korean Cosmetics Award 2010 April 4, 2011

Cosmetic Mania News, one of Korea’s leading cosmetic weekly newspaper , has worked together for the past few years with TNS Korea, the oldest marketing and research consultancy in Korea to check out the year’s top cosmetics products which is loved by Korean consumers.  TNS Korea is the largest custom research firm in Korea utilizing their extensive experience in advanced research techniques in every consumer research area.

Guess who emerged as the top winner of 2010? None other than Amore Pacific ! Many of the company’s brands took the top spots in certain division. To be exact – Amore Pacific’s IOPE took most of the major awards and emerged as the overall winner of the Korean Cosmetics Award 2010.

Category Winner
Best Brand Of 2011 Amore Pacific’s IOPE
Best Make Up Base Amore Pacific’s IOPE
Best Emulsion Amore Pacific’s IOPE
Best Lotion/Toner Amore Pacific’s IOPE
Best Cream Amore Pacific’s IOPE
Best Essence Amore Pacific’s IOPE
Best Foundation Amore Pacific’s IOPE
Best Sunscreen Amore Pacific’s IOPE
Best Acne Products Amore Pacific’s IOPE
Best Pressed Powder/Twin Cake Powder/Twoway Cake Amore Pacific’s IOPE
Best Oriental Medicine Brand LG’s Sooryehan
Best Powder Pact Amore Pacific’s Mamonde
Best Cleansing Products LG’s The Face Shop
Best Eyeshadow LG’s The Face Shop
Best Make-up Colors Missha
Best BB Cream Missha
Best Lip Product Missha
Best Lipstick Amore Pacific’s Laneige
Best Pore Care Product Skin Food ( Sake )
Best Mascara Amore Pacific’s Etude House
Best Eyeliner Tony Moly
Best Body Cleaning Products Amore Pacific’s Happy Bath
Best Hair Care Product ( Shampoo + Conditioner ) Amore Pacific’s Ryoe 려
Best Hair Coloring Product Somang’s Beauty Credit

Wow! I am kind of baffled by the wins of Amore Pacific’s IOPE. We knew it was a famous brand in Korea – but not till this extent ! Now it makes us want to check our more products from this brand. The only thing we’ve tried is the super famous Super Vital Moist cream and it was really very moisturizing.

Another surprise here – the Best Oriental Herbal brand went to LG’s Sooryehan instead of the infamous History Of Whoo or Sulwhasoo.

I expected Amore Pacific’s Etude House and Happy Bath to win the best mascara section and also best body cleaning product because Etude House’s Dr Lash was a huuuuge hit last year and Happy Bath has been a household Korean name since… forever? Lotus Palace loves Happy Bath products.

Also expected Tony Moly to win the best eyeliner because it was also a huge hit in 2010 and it’s cheap compared to brands like Bobbi Brown charging $$$ for it. Expected to win the Best BB Cream is also Missha because Missha has been the best-seller for BB Creams every single year!

Brands to try ? Amore Pacific’s Ryoe seems interesting. It is like the Sulwhasoo for hair products. Look at their ads :

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So what do you think of this year’s Best Korean Cosmetics Award?

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IOPE Mild Clinic Line for the sensitive Skin March 30, 2011

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Amore Pacific’s IOPE will be releasing a new line called Mild Clinic.

This line is created especially for those with very sensitive skin to protect the sensitive skin from harmful enviroments. Formulated without parabens, sulfates, tar, dye, acrlyamide, dioxane, mineral oil, petrolatum, formaldehyde, and animal derived ingredients, – these products nurture the sensitive skin.

In addition, it uses natural ECOCERT certified organic olive oil as an emulsifier, soothing extracts, panthenol, and niaciamide. These ingredients acts as a booster, protects the skin protective barrier, and sooths irritated skin.

These products are allergy tested and dermatologist tested and can definitely be used by the most sensitive of skin without problems!

Currently two products are announced – IOPE Mild Clinic Brightening Cream and IOPE Mild Clinic Sun Protector.

Those of you who have sensitive skin and don’t have the luxury to use a lot of cosmetics product – this is your call ! And those who are careful with the ingredients in your cosmetics – give this line a try too!

To purchase, search for 마일드 클리닉 라인 on Gmarket Smile

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Click here: Facebook Page and here : Twitter Page

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IOPE Whitegen Line upgrade February 14, 2011

Filed under: amo,Amore Pacific,IOPE — Hope In A Blog @ 12:24 pm
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Amore Pacific’s IOPE Whitening line ‘WhiteGen’ will be going through an upgrade.


There will be an upgrade on the formulation of the products so if you want to purchase IOPE’s whitening line , wait for the upgraded version!


Patented ingredients inhibit the formation of melanin , improving and brightening your skin tone. The line also helps detox harmful substances and toxins to help restore the damage skin while preventing pigmentation.


The newly upgraded line will be released in March 2011 consisting of 6 Products. Korean names included if you want to buy it on Gmarket.


1. Cleansing foam 160ml 아이오페 화이트젠 클렌징 폼 –25,000 won


2. Luminous Emulsion 120ml 아이오페 화이트젠 루미너스 에멀전 – 42,000 won


3. Clearing Softener 180ml , 아이오페 화이트젠 클리어링 소프너 – 40,000 won


4. Essence Ampoule 50ml –아이오페 화이트젠 앰플 에센스 90,000 won


5. Intense Cream 60ml 아이오페 화이트젠 인텐스 크림– 80,000 won


6. Sunscreen SPF 45 60ml 아이오페 화이트젠 선크림 –35,000 won

 

 

 

 

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Click here: Facebook Page and here : Twitter Page

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Where To purchase history of whoo / sulwhasoo Starter’s Kit / Trial Sizes at the best price! ( UPDATED! ) January 8, 2011

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We have received many e-mails asking us which sellers we get our History Of Whoo trial size kits from.

Therefore, we wrote this post especially for you readers out there who have been wanting to try these products, but not having any Sulwhasoo / History Of Whoo counters in your country, before committing to a full-size version !

Please note that these are only samples for you to try out ( IF you have a Sulwhasoo / History Of Whoo counter in your country, please head over to these counters and they will gladly provide you samples for products you are interested in! ). If you love these products , please buy the original products to support the company.


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IOPE Releases Plant Stem Cell skin renewal serum January 6, 2011

Filed under: IOPE — Hope In A Blog @ 3:35 am
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As of lately, stem cell research in Korea has been receiving great attention from the public and also internationally, and it is no doubt that the Korea cosmetics market will profit from this – and LG is the leading the stem cells skincare market in Korea at the moment. Amore Pacific is catching up with the release of IOPE’s Plant Stem Cell Skin Renewal Serum.

 

 

Rough and wrinkled texture of the skin is one of the early signs of aging caused by internal/external damage. This serum functions as a skin protection under negative conditions such as stress, pollution, etc. In addition, it regenerates damaged skin by promoting skin regeneration. Immediate improvement in skin texture can be felt when serum is applied.

 

 

The serum will go on sale for 80,000 korean won for 50ml.

 

 

 

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