May our skin grow beautiful, as we grow wiser.

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Hannule upgrades Chae Eum line August 7, 2011



Amore Pacific’s chinese medicine brand, Hannule / Hanyul will be upgrading their blue line – the Hanyul Chae Eum 한율 채음 line ( the blue line ). The colour now is also slightly more brighter than the older version.



The blue line is a balancing line which helps prevents accelerated aging by helping balance the skin’s yin and yang, normalize the skin’s condition and boosts the skin’s circulation. It also increases the skin’s moisture and protects the skin barrier from harsh external environments.



The line will compromise of 6 new products including a new Eye Cream which was not on the older version of the Chae Eum line.


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Gmarket Haul #20 May 31, 2011



Oh yes, new items to prepare ourselves for the summer for everyone here in Hope In A Blog!

1. Amore Pacific’s Hannule Gogyeol Soo Rich Effect Hydrating Cream

This is the new cream that came out last month form Hannule that has been receiving rave reviews!

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2. LG’s Sooryehan Soo Gel Cream

Of course, Sooryehan and Hannule are always competing head to head! Haha. Sooryehan also released a hydrating cream – there’s 2 versions : the gel cream and the normal cream. I gotta say this was absolutely a steal! Not only the cream is 60ml, but they included a 25ml cream too!! And of course, LG are always super generous with the free samples that come with it. The packaging is absolutely gorgeous too!

3) OHUI White Extreme Illuminating Base

We’ve been loving the White Extreme line lately, so we’re trying off other stuff from the line to see if it lives up to expectations too!

4) OHUI White Extreme Illuminating Blemish Balm

The packaging seems to be different from the make-up base. I was expecting that nice packaging of the illuminating base. Oh well, at least some freebies are included.

5) Tony Moly Premium Zen Oriental Mask

We’ve been hearing good stuff about this mask… and it was on promotion so why not? Smile 

6) IOPE Whitegen Whitening Line

Wanted to see how IOPE won all the major awards at the 2010 Korean Cosmetics Award, so we’ve been trying some of their stuff. This whitening line is so rich, so if you have oily and combination skin, don’t purchase this!

7) Hannule Gogyeol Mibaek Rich Effect Whitening Pact SPF50+ & Concealer SPF50+

Hannule is a really good brand by Amore Pacific that our blog has been trying to push^^. The packaging is lovely, and we can’t wait to test this out!

8) Sooryehan Bichaek Pure Whitening Ampoule

This came free with the hydrating gel cream we bought. It loooks like the real product doesn’t it? It’s just a 15ml sampleeee! Haha.

9) The History Of Whoo Seol Whitening Sun Pact SPF50+

Sigh…. take my breathe away. The History Of Whoo, gorgeous as always.

10) Re:NK Time Lab Energy and Re:nk Essential Moisture

A few of us have been enjoying the Re:NK Cell Luminous line, so we wanted to try other stuffs from the brand. I don’t know why they included the toner and emulsion from the moisture line when the Time Lab line has its own toner and emulsion too!

11) Belif The True Cream Moisturizing Bomb, Belif The True Anti-Aging Essence, Belif De-Wrinkle Treatment Essence, Belif The True Whitening Essence

A few free samples given by LG. Can’t wait to try this line since we have only wrote about it but have never tried anything from this line ^^

12) Amore Pacific’s Hyosiah Whitening Line

Amore Pacific’s answer to LG’s Su:m 37. They recently released a whitening and cleaning line, so we can’t wait to see how it compares to Su:m37 !


Hannule Rich Effect Whitening Mask & Sooryehan Bichaek Pure Whitening Mask Review May 24, 2011



  • Hannule Rich Effect Whitening Mask

A two overlapping layer mask that is concentrated in rich whitening essence to deliver a rapid yet effective whitening effect while moisturizing the skin.

Mask wraps the skin fittingly with it’s Super Tension Fit design to maximize absorption of  whitening and moisturizing ingredients into the skin

  •  Sooryehan Bichaek Pure Whitening Mask





  • Hannule Rich Effect Whitening Mask

1. Place the first layer ( smaller piece with the two holes for the eyes ) on the upper face.

2. Place the second layer ( huge layer with mouth piece ), some of it will overlap the first layer.

3. Press the layers gently and leave for 10 – 15 minutes

  • Sooryehan Bichaek Pure Whitening Mask


There will be three layers – a plastic area, a gelatine area, and a fabric area.

1. Remove the plastic layer from the other two layers ( do not seperate all three layers! the gelatine and fabric area are to be stuck together! )

2. Place GELATINE area ( the thicker one! ) on your skin.

3. Leave for 10 – 15 minutes


  • Hannule Rich Effect Whitening Mask


The mask has two layers that overlap each other at the eye- cheekbone area. The 2nd layer is huge and covers the entire jawbone. Both layers are packaged in two different sections – making it more convenient !


I really like fabric cloth, it feels nice on the skin. The smaller upper later is a little smaller in size and it may be too small to wrap your entire face, but after layer the huge 2nd layer, it covers up the whole face pretty well.

The mask fits pretty nicely on the face but it feels a little too suffocating ( not that it’s a problem just that we’re all use to thin one layer masks ) . It also covers the nose and the chin area pretty well ! Photos below :


  • Sooryehan Bichaek Pure Whitening Mask


The Sooryehan mask has three layers that are stuck together, the plastic layer is removed and the gelatine layer is placed on the skin. This feels less comfortable than the Hannule mask as i prefer Hanyul’s fabric which feels more comfortable.

The mask design also loses out to Hannule – it covers less than the Hannule one and if done wrongly, it will be quite a mess. Initially, i wasn’t sure of the instructions at all, so i separated the two layers ( gelatine and fabric ), and i didn’t know which side to place on my face. I finally chose to use one layer – the very thin fabric area, and it felt weird.

Luckily, LG responded to my messages and gave me the correct instructions – that the Gelatine layer is to be placed on the skin and the fabric layer on top of the gelatine layer. I still don’t know the reasoning for having two layers – even more so a gelatine layer which doesn’t absorb anything !

The mask definitely doesn’t fit as nicely as the Hannule one especially on the nose and chin area.



  • Hannule Rich Effect Whitening Mask

The Hannule Mask has a very concentrated liquid essence, and it smells absolutely delightful. I really like the scent of Hannule’s whitening line. There will be leftovers in the packet so make sure you squeeze every ML of it and apply it onto your mask ( or hands, neck, etc ).

However absorption rate is slower than the Sooryehan.

  • Sooryehan Bichaek Pure Whitening Mask


The Sooryehan Mask has this very thick gel-ish texture and the white colour is more evident here.

After removing the plastic layer ( the one that isn’t used ), make sure you don’t waste the essence that is stuck onto the plastic layer.

This surprisingly absorbs faster than the Hannule one.


Here are some before after photos :

  • Hannule Rich Effect Whitening Mask


  • Sooryehan Bichaek Pure Whitening Mask





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Absorption Rate


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Whitening Effect

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  • Packaging

We prefer Hanyul’s mask fit, design and texture. It feels more comfortable on the skin and it covers the whole face very nicely.

  • Texture

Hanyul’s mask texture feels very comfortable on the skin while the Sooryehan gelatine texture was not as homely and comforting as the Hanyul fabric texture.

Hanyul’s mask essence also feels more concentrated and liquid, therefore application is easier as opposed to Sooryehan’s thick gel texture which is harder to handle. However, the hanyul mask essence is rather sticky.

  • Absorption Rate

Sooryehan wins hands down ! I applied both masks ( different days of course ) and left it for 30 minutes. After 30 minutes, i tried squeezing the mask to check how much essence has been absorbed into the skin.

With the Sooryehan, the mask was almost dry by then and there was nothing left that could be squeezed.

However, with the Hanyul mask, so much more essence was left.

Photo of how much i managed to squeeze after 30 minutes from the Hanyul mask :

  • Whitening Effect

Both of them have rather good whitening effect. I felt that the OHUI White Extreme 3D Black Mask produced better results than both. If i had to pick one, i think Sooryehan’s whitening effect was a little more obvious in front of the mirror. But both leaves the face very radiant and brightens up the skin tone.

Another thing is that i believe that the Sooryehan mask contains more alcohol as i felt a little burning sensation while using the mask, but it was only because my skin was peeling quite rapidly for the past 2 weeks. Those with normal skin, i don’t think you would feel anything.

  • After Feel

The after feel of the Sooryehan mask was much better as much of the essence was absorbed by the skin. I can follow up with my skincare routine straight away after the mask.

With the Hannule one, there was still a lot of essence just sitting on top of the skin. Therefore, it felt very sticky and i could not follow up with my normal skincare routine right after the mask because it was too sticky and concentrated. So i had to rinse my face with warm water before following up with my normal skincare routine.


  • Hanyul Rich Effect Whitening Mask – 70% – I’d use this during winter, when my skin is dry. This mask has a rich effect like it’s name – and would be very comforting for winter use. The only drawback is it’s absorption rate. However, it still delivers by giving you a very moisturized, plumped up radiant skin.
  • Sooryehan Bichaek Pure Whitening Mask – 80% – This would be suitable for everyday use or during hotter days. It absorbs fast and leaves the skin smooth. It definitely isn’t as moisturizing and rich as the Hanyul mask.




Hannule releases Rich Effect Wrinkle Filler May 23, 2011


Amore Pacific’s Hannule has just released another new addition off their purple line called the ‘Gogyeol Jinaek’ line or known in English as the ‘Rich Effect’ line : Hannule Rich Effect Wrinkle Filler.

As summer arrives, high temperature and sun heat slows down the blood circulation of the skin, and easily breaks the balance of the skin which results in accelerated aging. 

The filler is enriched with herbal ingredients (featuring Korea’s first Ginseng Saponin Enzyme Treatment, Angelica, etc ) to plump up wrinkles, and continuous use will see a drastic improvement on your wrinkles. It will also improve blood circulation   

To purchase, type 한율 고결진액 필러 on Gmarket.


Updated! : Amore Pacific VS LG Household Corporation May 18, 2011


Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 

Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.

For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.

Round 1 : Sulwhasoo VS History Of Whoo


Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 

In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.

The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.

Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.

The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.

The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.

The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.

Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.

The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.

Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.

Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”

Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.

– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here

Round 3 : Hanule/Hanyul VS Sooryehan


If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.



HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.



Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.

Round 6 : Primera VS Belif


Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop


Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin


Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37


Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.


Round 9 : Ryoe VS  Re-En






Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!


Gmarket Haul #17 May 9, 2011


A few birthdays were coming up, so we knew a Haul was definitely coming up!

1. L’arcobaleno AC-11 Super Cell Energy Blemish Balm

We wrote about this a few days ago and we decided to test this out. They gave us free samples from the other items off the L’arcobaleno brand!

2. Amore Pacific Hyosiah  Fermentation Line

Hyosiah is kind of like Amore Pacific’s answer to LG’s fermentation line Su:m 37. The focus is on the fermentation of mung beans ( I think Coreana has a line like that too.. )

3. Su:m 37 Sun Away Baked Essence SPF 50+ PA +++

Su:m 37’s sun powder… love the packaging and love the product! For those with fair skin only though Sad smile 

Totally recommended if you don’t like putting on sunscreen!

4. History Of Whoo Seol Whitening Toner and Starter’s Kit

The packaging of the toner is beaaauutiful and the samples as well. This is the newly revamped and upgraded Seol line from Whoo

5. Elishacoy Skin Repairing Snail Cream & Snail Hydrogel Mask

We bought the snail cream, and the rest were samples! Btw, a seller is selling this at 50% off!! So if you can get the seller to open up international shipping on Gmarket – you’re in for a bargain!

6. Sooryehan Bichaek Pure Whitening Mask

Can’t wait to try this out!

7. Amore Pacific Hannule Hanyul Gogyeol Mibaek Whitening Mask / Hannule  Hanyul Rich Effect Whitening Mask

This is also from the new whitening line from Hannule. We’ve heard that the mask is quite similar to the Sulwhasoo Snowise Mask, but much cheaper.

8. LG OHUI White Extreme 3D Black Mask

A black mask?? You gotta be kidding me!! Haha how can we not try a black mask?

9. Su:m 37 Water-full Gel Cream

Was given a sample of the new water-full gel cream. LG has recently changed the packaging for the samples for the water-full line. The new packaging is bigger than the old one, and is 3ml instead of the 1.5ml. I’ve placed an old sample packaging side to side to compare the sizes. Good move LG! Customers can try the products longer and obtain a better judgement.

10. Dr Jart CellWake Only One EX

The new serum from Dr.Jart that has been picking up in popularity in Korea. It has quite an impressive ingredient list! This is Dr. Jart’s first foray into the high-end skincare line and costs about 78,000 won for 30ml.

However, you can easily win the Dr.Jart 20% coupon! Dr Jart also gave the cleansing lotion full size for free, along with so many other samples. Impressed !!


Hannule to release Hydration line–GoGyeol Soo line April 28, 2011






Just a few days after LG’s Sooryehan announced it’s released of their own Hydration line ( check out the news here ) , looks like Amore Pacific’s Hannule will be following right away. The line will be called the Hannule Hanyul GoGyeol Soo line.

There hasn’t been any official statements yet, but this line will be introduced in early May, so here’s an exclusive for all Hope In A Blog readers.

Currently, only the cream has surfaced and looks like it will be a huge hit as it has had good early pre-debut reviews compared to the Sooryehan’s new hydration cream.

We’ll update when more details and news surface but if you’re ever interested in purchasing it on Gmarket, here is the word : 한율 고결수 크림.


Here is a sneak preview ( Thanks to Supia!) :







Hannule Hanyul Releasing Two New Whitening Make Up Products March 26, 2011


Amore Pacific’s Hannule / Hanyul will be releasing two make-up items in preparations for the hot summer.

Introducing the Hannule Gogyeol Mi Baek Makeup. This will be under the Hanyul whitening line Go Gyeol Mi Baek. Two products will be released – the powder and the concealer.

Tired of dull skin spots and blemishes? The two new products aim to cover up dull skin and blemishes. These products also contains Hanyul’s patented Whitening Techonology ( Hanyul has just recently released their newly upgraded whitening line ).

As we said, these products are prepared to welcome spring and summer – therefore the powder will help control secretion of sebum and sweat- to keep your skin smooth and bright all day long!

To purchase, search for 한율 고결 미백 메이크업  when it is released!

Hannule Hanyule Go Gyeol Mi Baek Powder will be sold for 50,000 wons (13g) and concealer for 32,000 wons.

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Korean Brands recommends their top 3 products to welcome spring ! March 1, 2011


To welcome Spring, korean cosmetics are launching a war against each other.


The spring focus is on 3 things – BB Creams with UV protection, wrinkle and whitening products, pre-make up products!

So what are the top 3 products recommended by these Korean cosmetics ?

Find out below here!

Brand Star Product Recommended Product 1 Recommended Product 2
Nature Republic Dream Collagen 90 Skin Booster Solie Line Changing Blossom Mascara
The Saem Gem Miracle Diamond O2 Bubble Mask Urban Eco Neo Moist Essential Ally’s Ajell Lovely Makeup Mousse BB
Skin Food Mandarin and Parsley line Vita Flick Lipstick Platinum Grape Cell Essence
Innisfree White Tone Up Spot Essence Innisfree Eco Science Wrinkle Spot Essence Melting Mineral Foundation
Amore Pacific Hanyul Hannule Go Gyeol Mi Baek Whitening Essence IOPE Whitening Essence Ampoule and Whitening Intensive Cream Laneige White Plus Renew Eye Treatment
Etude House Precious BB Cream Mineral SPF 30 Sheer Silky/Glowing Skin BB Cream Vitamin C O2 White Double Tone Up Program Miss Tangerine Lipstick
Beauty Credit Danahan Eco Pure Natural BB Cream SPF 30 PA ++ Danahan Yun Ko Essence Danahan Looc Lipgloss
LG BeautiPlex Sooryehan Hyo Fermented Vinegar Essence Isa Knox X2D2 Elastic Power Cream and Ceramide 100 CathyCat 360 Brilliance Mascara
Tony Moly Floria line Backstage Gel Eyeliner Special Egg Pore Treatment ( 3 Tony Moly Egg products )










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Click here: Facebook Page and here : Twitter Page

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Hanyul / Hannule Mi Baek Jinaek Now out on Gmarket! February 22, 2011


The latest Whitening line from Hannule is out on Gmarket , so get ready to fork out some $$$ :


Emulsion  100ml– 37,600 wons

Fluid / Toner  150ml – 36,900 wons

Or purchase the full size of both items :

Or the set of both full size items in a set along with samples of the other products of the line :

Serum 50ml

Or purchase the serum together with a set :

Sunscreen 50ml :