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Snail Escargot Cream craze spreading to the rest of asia March 18, 2011


In 2009, there was a boom in the popularity of snail creams in Korea.

In 2010, the snail cream craze heightened and now in 2011, it has spread to Japan and sooner or later – the rest of Asia.

Snail Creams are a hit among Japanese tourists in Korea. Japanese brands has been monitoring this situation and will be introducing their own snail creams this year.

Amore Pacific’s Etude House released their snail cream at the end of last year. The cream contains 73% of snail extract and is paraben-free, artificial colouring-free, artificial fragrance free and alcohol free.

LG’s The Face Shop launched also their version of the snail cream called  Sseal Secret Seal Of Nature which contains 60% Snail Mucin together with Panthenol and paraben-free.

The most famous of the lot is probably the snail cream from It’s Skin. Aiming at a higher-end market and luxurious packaging, their Prestige Creme Escargot was such a hit that a lotion, emulsion, bb cream, and body cream from the Escargot line was introduced. The It’s Skin cream contains 12,600mg of snail mucin.

Nature Republic has also joined the bandwagon recently and will be introducing their Snail Therapy Set which will consist of a Cream, Serum and Eye cream.

Tony Moly has also introduced their Live Snail Intense Repair line which started from a cream and now expanded to an eye cream, mask and serum due to high demands.

Elisha Coy has also recently introduced their Skin Repair Snail cream, and has achieved amazing sales after being introduced in Japan in just one day! The Elisha Coy Snail Cream consists of 91% Snail Mucin with Hyaluronic Acid and Aloe Vera extracts. A Mask and Eye Patch will also be released.


VoV has also recently released their snail cream called Es : Pair Snail Ampoule Cream containing 71% Snail Filtrate.

Here is a list of all the Korean brands which have a snail line. Included are also the Korean names if you want to purchase them on Gmarket :

Brand Title Capacity Price
Nature Republic Snail Therapy Set (스네일 테라피 80 크림) Cream (55ml) + Serum Ampoule (30ml) + Eye Cream (20ml) 69,000 wons (for 3 products)
The Face Shop Sseal Snail Rejuvenating Cream 씰: 리쥬브네이팅 50ml 42,000 won
Magis Lene 마지스 레네 Magis Lene Celvien Choc 셀비앙쇽 셀 리페어링 울트라 크림 50g 75,000 won
Etude House Darling Cream 달링 크림 50ml 23,000 won
Elisha Coy 스킨 리페어링 스네일 크림 50g 45,000 won
It’s Skin 스킨 리페어링 스네일 크림 60ml 60,000 won
Tony Moly 인텐스 리페어 라이브 45ml 36,000
VoV 에스페어 스네일 앰플 크림 Unknown Unknown

I’m sure that there’s a reason behind all these hype and craze. We’ve tried a few snail creams and we’ve generally liked all of it. Somehow you can’t just go wrong with Snail Creams!

Tried any particular brand of Snail Creams? Share your experience with other readers here.

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15 Responses to “Snail Escargot Cream craze spreading to the rest of asia”

  1. Ros Says:

    I’ve tried it’s skin snail cream. And love it so much. 🙂 It smells so good. And it is so pretty on your dressing table. And it works well for all types of skin! 🙂 LOVE!

  2. jliely Says:

    Could you tell me what’s the effect of snail cream please, i’ve try Nature Republic snail cream and ampoule (well i got the samples XD) but i don’t know how it works. ^^;

    detailed review of It’s skin Snail cream please.

    • Ros Says:

      Hi jliely,

      I have sensitive combination skin (oily at the t-zone area, dry around the cheek). I am not promoting any brands here. Here’s my humble opinion about it’s skin snail cream.

      I always use it’s skin snail cream night and day. Well I don’t use all the products from it’s skin, so my toner and serums and others are from other brands.
      However, it’s skin snail cream works well with any brands. Have tried mixing it with european brands as well as other japanese brands.
      I apply this cream after I’ve applied my toner and serum.
      Just use a pea size for each use. My face is quite big. Haha.
      And a small pea size is enough cover my face.
      For easy application, you should smooth this cream on your palm first. Like warm it up for a while then you apply it to your face.
      I saw improvement in just one night. So, give it a try!
      It smells really nice and it does not irritate my uber sensitive skin.
      Hope this helps!

  3. mishmash Says:

    I’ve given samples to a friend and my housemate to try.

    I had ordered 2 more recently for my own use, but both have been hijacked!

  4. mishmash Says:

    I’ve also fallen in love with the toner (or tonique?) from it’s skin prestige creme d’escargot line and I’m using the BB Cream now too!.

    Skin tone has improved tremendously, it looks more supple and I don’t look so ‘drawn’ and fine lines have improved! Met a friend I had not seen before I started using It’s Skin and last night she declared that my skin has improved A-lot.

    I”m pretty happy with it I would say 😀

    • I tried the bb cream. While i like the texture, the colour was way dark, like concentrated milo

      • mishmash Says:

        Really? That’s strange. I’ve got fair skin with slight yellow undertones and it brightens my face. Unfortunately, after setting it with powder my face will be of a different color from the rest of my body for a good 10 mins or so until it settles down.

  5. Ariel Galviz Says:

    Hi, can anybody tell me how to use the snail cream and the rejuvenating escargot essential ampoule I can’t figure out the instructions are in Korean
    I got the “Secret Sseal of natutre” box set from the face shop

    • Sorry, don’t have the product but normally you use the ampoule like a serum !

    • Kev Says:

      After you have used toner on your face, then use a few drops of the Sseal of Nature serum on your entire face(you won’t need to use a lot considering its consistency), and then once the serum has been absorbed, you put an appropriate amount of the cream on your face.

  6. Kev Says:

    I got one box set of Sseal Snail Escargot Ampoule Serum and Cream off the Face Shop a while ago as a gift. Not sure if anyone in my family will use it, but I will report later on how it is when anyone does open it then.

    • DO you know how many % of snail mucin is in there?

      • Kev Says:

        Oops, sorry Hope for posting the response in the wrong column(was reading through a few of your blog entries at the same time). I do think that the percentage might not be as important once it is relatively high, and the only thing we have to be concerned about is the mixture of other ingredients and how they aid the absorption of the products. Do you know that Kwon Sang Woo the Korean actor actually is the CEO of his own cosmetic company called TEARS, and that brand has a snail secretion line of skincare too?

  7. Ariel Galviz Says:

    Thank you, for the info so far the cream works pretty good, I’m planning to order one more set, my boos purchased two and so far she love it as well, too bad Korea is so far. Thank you againg.

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