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Allvit nominated in prestigious Red Dot Design Awards October 6, 2011

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Woongjin Coway’s brand new foray into the Chinese medicine based skincare, Allvit, has been nominated in a prestigious International design award : the Red Dot Awards.


From the Red Dot website :


Packaging and luxury don’t go together? The work “Allvit” from the Woong Jin Coway company, South Korea, proves the opposite. It uses silk for the packaging of cosmetics. Silk has always been considered a precious fabric that was worn by kings and nobles. Elegant, stylish, sophisticated – that’s what silk still stands for.

With its design the work produces a profound modern mood with vibrant colours. The trick: No adhesives were used so that the unique packaging can be simply folded up.



With over 6,500 entries from 40-over countries, Coway’s AllVit was nominated GRAND PRIX 2011 under the Red Dot Grand Prix Packaging Design Awards together with 3 other products in the world : Festina Profundo, Apivita Kids, & BraufactuM Beer. Coway was also the only company representing Asia.


Woongjin Coway releases oriental medicine brand after Re:Nk : Allvit





After the success of Re:NK, Woongjinjin Coway will be releasing their 2nd brand in hopes of getting a share of the over-saturated and popular traditional Chinese medicine cosmetics market called ‘Allvit올빚. The brand name has a meaning of a right-minded product, and was created by the philosophy of reviewing the old and learning the new. It is also a next-generation cosmetics brand created by modernizing traditional oriental medical science.




Allvit 올빚 will be their first venture into the oriental cosmetics market, and the brand can even be used by ladies in their 20s. Allvit 올빚 combines oriental and traditional Chinese medicine together with state of the art technology to produce more efficient products.  It applies also the fermentation of herbal ingredients together with pearls and gold which helps in the disposal of waste and toxins in the skin. EGF is also included in the formulation together with oriental herbs such as deer antlers, etc.



Oriental medicine by distillation methods and Woongjin’s technology

The Allvit demonstrates a unique manufacturing method. A secret distillation method is used in order to secure dewdrop extract from a variety of oriental medicinal ingredients. The extract dewdrop has been known for an excellent drug because it boasts abundant nutritional and healing benefits and superior absorbing power to skin.


Woongjin Cosmetics Research Center has successfully modernized this traditional method and fully differentiated the technology from existing ones which had been applied by decocting ingredients. Woongjin’s technology pursues traditional oriental medical science – empty out and then fill – to make skin clearer.


Oriental medicinal ingredients, fermented pearls and gold peptide components eliminate dead skin cells and excrete skin waste first, and then, additional oriental medicinal ingredients such as deer antlers, Chinese matrimony vines and EGF vitalize skins. This two-step medical process maximizes the effectiveness of oriental medicine.




The first product, ‘An-on’ Line

The An-on Line is the first product of the Allvit brand. It realized triple-step care system for women’s moist, nutritional and supple skins. The result of its clinical demonstration showed positive changes of 32% in skin elasticity, 17.7% in skin thickness and 13.6% in skin texture. This product is expected to deliver new values as innovative oriental cosmetics to women in their twenties and thirties.


Best of the Best prize from the Reddot Award, Sa-Ik Jang, and Chae-Won Moon


The container design is the figuration of dewdrops on the lotus leaves. It won the Best of the Best prize at the Reddot Design Award 2011 for the first time in the domestic cosmetics industry. This prize was granted to just 1.2% of a total of 6,468 entries.
The calligraphy brand logo was created by Sa-Ik Jang, a well-known artist, who is striving to popularize Korean classical music through combining it with modern music. And Chae-Won Moon who is giving off elegant charm through a historical drama on TV was selected as the main model of the Allvit. Her image is expected to go well with the brand image of the Allvit and further appeal to women in their twenties and thirties.



Leapfrogging into Korea’s leading oriental cosmetics brand and entering overseas markets in 2013

The oriental cosmetics market volume was estimated to reach KRW2 trillion in 2010, representing approximately 25% of total cosmetics market in Korea. Seolhwasoo of Amore Pacific and Whoo of LG Household & Healthcare generated KRW1.2 trillion through door-to-door sales in othe same period. Woongjin Coway plans to make the Allvit leapfrog into Korea’s leading oriental cosmetics brand by expanding the product lineups to more than 50 items until 2013, and enter overseas markets

Since the launch of Re:NK brand in September 2010, Woongjin Coway made the top 5 in terms of quarterly sales in less than a year. Sales in the domestic cosmetics business reached KRW35.3 billion in 1H, achieving 59% of KRW60 billion, the company’s yearly target. Number of sales organizations and salespersons expanded to 339 and 3,391. These figures marked 121% and 113% of yearly targets, respectively. The domestic cosmetics business is expected to boost in the second half of the year, as the company plans to proactively expand sales channels into department stores and duty free shops.

Joon-Kee Hong, CEO of Woongjin Coway, said, “We expect that our Allvit brands will deliver new values as innovative oriental cosmetics to women. The Re:NK and Allvit will become our main cosmetics brands and contribute to our progress into Korea’s leading cosmetics company.”



Doesn’t the top of their packaging reminds you of pearls? 





Coway aims to expand the brand by releasing a whitening range, hair products, cleansing range – with a total of 50+ items by 2013, and plans to dominate the Chinese market.



The launch will start with the Moisture Revival line which consists of 5 products :



1. Allvit Moisture Revival Essence 올빚 안온 에센스


2. Allvit Moisture Revival Cream 올빚 안온 크림


3. Allvit Moisture Revival Eye Cream 올빚 안온 아이크림


4. Allvit Moisture Revival Toner 올빚 안온 스킨


5. Allvit Moisture Revival Emulsion 올빚 안온 로션



The price range will be from 50,000 wons ( toner / emulsion ) right up to 150,000 wons ( cream ) , and it is already available on Gmarket!



Sulwhasoo and History Of Whoo…. are you ready for more competition ? Let the games begin! 




Naruko releases new line–Lupin Anti Wrinkle Firming Range





Naruko has released a new line called the Naruko Lupin Anti Wrinkle Firming line.



The packaging does seem very similar to the SK-II Cellumination line doesn’t it? The star here is of course white lupin which is said to boost the skin’s natural reconstruction processes, slow down the destruction of support tissues and repair and protect the skin.



Lupin is an ornamental flower but it has been cultivated for over 3,000 years for its nutritional value in the Nile valley and in Latin America. It is currently used in the food industry as an alternative to soya, being used in vegan sausages and tofu. Lupin seed extract is proven to boost skin own collagen production as a vegetarian and natural alternative to collagen and hyaluronic acid injections without the side effects.



A new study from France’s Silab examines the use of a white sweet lupine extract in skin care formulations. The study concludes that white lupine, which belongs to the legume family of plants, penetrates to the skin’s basal layers to promote cellular activity and revitalize keratinocyte differentiation that is the basis of SC renewal.



In addition it also contains the use of gemstones such as amethyst, platinum, and gold. According to TIA, gold’s negative ions remove the positive ions from our skin. Negative ions (hard to come by in our polluted atmospheres) are regarded as an important health treatment in health. A new baby’s skin has only 20% positive ions, whereas as we age we accumulate more. Positive ions contribute to skin aging and negative ions temporarily weaken the skin barrier, opening up the skin to make it more receptive to other beneficial ingredients in the product. History Of Whoo also uses platinum, gold and gemstones in their skincare. Read more about gold, silver and platinum used in skincare here.



The line features 7 products :


1. Naruko Lupin Anti Wrinkle Firming Cleansing Gel

2. Naruko Lupin Anti Wrinkle Firming Night Jelly Gelly

3. Naruko Lupin Anti Wrinkle Firming Serum

4. Naruko Lupin Anti Wrinkle Firming Toning Essence

5. Naruko Lupin Anti Wrinkle Firming Toning Emulsion

6. Naruko Lupin Anti Wrinkle Firming Cream

7. Naruko Lupin Anti Wrinkle Firming Eye Cream