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The Sulwhasoo Regimen May 8, 2011


We figured this could be helpful for all the Sulwhasoo fans out there. Hope you’ll benefit from this as we spent quite some time drawing this out Smile joins the fight against the Sulwhasoo issue January 31, 2011

Filed under: Amore Pacific,Sulwhasoo — Hope In A Blog @ 4:49 pm
Tags: , ,

This is a continuation of an issue we had with a Sulwhasoo USA representative :

First of all, i would like Joseibi for her support. , Hope In A Blog, and Korean Skin Care are the top 3 websites to source for all Sulwhasoo and Amore Pacific products. was one of the earliest website that introduced Amore Pacific brands such as Sulwhasoo, and thanks to her website, it was how we found out about the Amore Pacific brands like IOPE, Sulwhasoo, etc that we have never heard off.  So i guess you can say Joseibi really is the big sister when it comes to this and our mentor. was also selling Sulwhasoo and Amore Pacific products on her website before this.

However, Hope In A Blog held discussions amongst our members yesterday and we have decided that we will not take down the current articles on all Amore Pacific Corporation, but we will not be writting any new articles, reviews , or news regarding the latest Amore Pacific Corporation ( Etude House, Innisfree, Sulwhasoo, Hera, Laneige, Lirikos, Mamonde, IOPE ) until we hear from Amore Pacific regarding this matter.

Unlike Julia who is paid by Amore Pacific, we promote Amore Pacific for free with dedication and passion. Each article/review/news takes hours to write. Amore Pacific does not even have the courtesy of replying to our questions via the “Contact’ page when we needed help to write articles regarding their new products , and we spend hours trying to find sources, Google Translate them, and asking our Korean friends for help. We decided that it wasn’t just worth is wasting our time on a company who doesn’t appreciate blogs who help them advertise and market for free, create awareness on their products and brands, and even giving out their samples to our readers for free and we even ship them out for free and bear the high international shipping cost.

Amore Pacific clearly does underestimate the power of the internet and the bloggers who have been backing them up and help them create awareness of their brands and products. They have yet entered the international market in full force and successfully, yet managed to offend the few English blogs that helps them. If they ever enter the French market, watch out because the forum-ers at the biggest french beauty forums ( Beaute Test ) are already talking about this issue, and are all switching to the History Of Whoo.

Below is our ‘mentor’’s comments regarding this matter :

Dear Hope,

This Julia person was not speaking on behalf of AmorePacific and she’s clearly an idiot. Besides what everyone already stated, I want to add a few things too, since used to sell all these brands from Korea and I had dealings with Amore.

First of all, it was really stupid of Julia to offend a potential customer and to underestimate the power of the internet. That much was obvious. Why would she launch an attack?!! Seriously!!

Second of all, promoting the sale of samples is frowned upon?!!! I personally bought full size versions of something I tried as samples. The president of Charmzone said that ‘you can feel the difference by just using the samples’ (this is printed on my Charmzone product brochures in every product). The reason why Korean companies manufacture samples and give to customers quite generously isn’t because they are dumb – Julia is too shortsighted to see the big picture here. Not all of us like to live on little packets for months on end. If we like something we tried, we buy the full sizes. Samples in Korean business are the best tools to get customers.

Meanwhile, it also explains why crap brands like Lancome managed to survive all these years with their mediocre skincare products. No samples so you spend a few hundred dollars just to find out they are garbage!!!

As much as Julia did not speak for AmorePacific – and she was truly dumb to even talk big like that – I wouldn’t be surprised if AmorePacific backs her up either. Back when I ran it was very difficult to source Amore products from Korea, and also from their head office in Canada. The staff were nice but the head isn’t. Back then NOBODY even knew who they were and I spent all this time promoting their stuff. So I completely feel your pain, Hope.

So ridiculous too, Amore manufactured these samples so obviously whoever these sellers are, they all have to purchase the samples from Amore, it’s not like a third party is making all these samples and ripping off Amore!!

Years ago, I also used to sell DHC. My business partner in LA had distributorship of DHC products – he sourced directly from DHC America. I promoted DHC and got a lot of people who previously hadn’t even tried an Asian brand to use DHC. One day, I got a nasty cease and desist letter, sent by courier, from DHC America, threatening to sue me for unauthorized sale of their products. WTH? My partner has distributorship, but none of that matters, because when people Google DHC, my site comes up on top, not DHC’s own official site. So after all the free promotion I did for them, they had me take down all their products. Did I not buy from DHC? You bet! Even though people bought from my site rather than DHC, I was still purchasing wholesale from DHC! What the heck is the difference?

After I took DHC down, customers asked what happened. A relatively obscure (and far from mainstream even now, at least not in this part of the world) brand with no-frills packaging abitrarily banned an authorized dealer from selling after all the hard work I put into promoting their products. They didn’t want us to sell their products because they want to retain their image. And ironically, DHC products are a dime a dozen on eBay.

Dr. Ci:Labo, on the other hand, was very nice. They realized that we promtoed their products, brought them the attention they were hoping for, and graciously offer us to let us carry their brand.

I am just telling you these things from my days as a seller, some of these brands are not very nice to deal with. Amore is big, so I am not surprised. Again, this Julia person doesn’t speak for Amore. Bergdorf Goodman is one of those pretentious shishi poopoo department stores so I am not surprised how snotty and condescending they are with you.

In solidarity with you and a show of my support, I have since removed my link to Bergdorf Goodman and Amore Canada from my site. They may think we are little guys but they will be surprised how many people read our blogs.


We have also  received response from Ebay Sulwhasoo samples sellers :

1) Vooboodoo


I don’t know why is your representative of Sulwhasoo saying that the selling of sample sizes are illegal and fake.

All my samples sizes are purchased from Sulwahsoo authorised dealers.  I need to pay for the product I sell.  It’s not free.  If it is illegal, why Sulwahsoo sells those product out in first hand.  If they don’t sell the product, how can I buy those product to sell.


2) Kgoodshop

we sell only 100% AUTHENTIC. If i sell only one fake.we meet trouble by customer.we have line who distirbute SULWHASOO.
Actually Amore Pacific Sulwhasoo make sample and miniature products for customer. Don’t worry our porducts are all 100% AUTHENTIC ITEMS.THANKAS

3)  Amore4u

I’m a Sulwhasoo USA representative. Can u give me those staff names and phone number that I can contact them?
And you don’t need to worry about our item quality. If you are not trust, you do not have to buy any of eBay item. That’s it.
some of from china or asia ebay seller, Maybe they sell fakes or illegal item. but we can not swear to it.

Follow up :

Ok, She is not a member of Amore Pacific USA. I believe that she is one of employment that we hired for working Bergdof
Departmental Store

4) milkyway2

Thank you for your email!:)
All of my items are authentic.
Ebay not allow to sell fake items.
If do,buyer will dispute a claim or did.
samples and a kits from Amore pacific.
I have no idea if it’s illegal,how can hundreds of sellers selling samples or kits until now.
thanks again for your email and have a nice day!^^*

We have contacted Gmarket regarding this matter, and we will post updates when we receive any replies from Gmarket.

We have also gotten the response from a few of of the Ebay Sellers :


gmarket Haul number 11 ! January 4, 2011

Filed under: Gmarket Hauls,History Of Whoo — Hope In A Blog @ 6:44 pm
Tags: ,

Sorry for the lack of updates for the past few days.. it’s been a crazy week. Hope everyone had an  amazing Christmas and New Year.

We just received our Gmarket package today. Our lovely Editor had to carry the 10kg box all the way back here from the post office under the cold weather. Poor thing!

Of course, everyone ordered their own stuff – and we just realized we ordered products only from the LG Househould Corp and Amore Pacific !

Without futher ado…



What’s your Skincare Routine? November 28, 2010

I’ve been following this skincare routine for a long time, and my skin has never looked this good. Though the acne scars are still there, but they are much less apparent !

Step 1- Cleansing

Decleor’s Reflet de Purete + Elisha Coy’s BB Cleanser

I’ve been alternating between both products and love them both. But if i had to pick one, it would be Decleor’s Reflet de Purete.

Step 2 – Exfoliating

Charmzone’s Control Cream

Control Creams are cream exfoliants that do not use grains or acids. The action of this cream is meant to dissolve dead skin cells and basically draw out sebum and other impurities which settle into the skin.

It melts impurities from pores without scrubbing. Maintains the skin’s natural balance of oils and moisture by utilizing the cytokine ingredient which intensifies the skin’s self control function.

Ever since i was introduced to Control Cream 1 week ago- it has became a staple step in my skincare routine! Keep an eye for the review.

Step 3 – Booster-pH Balancing

Sulwhasoo’s First Aid Treatment Serum.

This is the first time i’ve seen any cosmetic brand that requires us to apply a serum before anything else! The Sulwhasoo’s First Aid Serum is a booster that prepares your skin for other products. It boosts the efficiency of the upcoming products and assures optimal results from your serum and cream. It also promotes pH balance of the skin and replenishes essential moisture and nutrients.

Step 3 – Skin Balancing

Sulwhasoo’s Balancing Water

Formulated with Korean Medicinal Herbs, this gel-textured water balances and delivers deep hydration.

Step 4 – Moisturizing

Sulwhasoo’s Balancing Emulsion

Formulated with Korean Medicinal Herbs, this moisture-rich emulsion promotes soft, smooth skin. I love how light this emulsion is – but still very moisturizing in every way! Those with drier skin would opt for the cream instead , but those with normal or oily skin would do just with the emulsion.

Step 5 – Revitalizing

Sulwhasoo’s Revitalizing Serum

Formulated with Korean Medicinal Herbs, this serum refines the skin and improves skin density.

Nourishing the skin on the surface as well as deep within, this treatment serum promotes skin renewal and diminishes uneven skin texture and roughness.

Step 6 – Eye Cream

Sulwhasoo’s Rejuvenating Eye Cream

Absolutely divine to put on!  Formulated with Korean Medicinal Herbs, this age-defying eye cream revitalizes skin around the eyes, reducing lines and wrinkles and minimizing dark circles and puffiness.

Step 7 – Moisture Locking (Night)

Sulwhasoo’s Overnight Treatment Pack

Formulated with Korean Medicinal Herbs, this overnight mask awakens a radiant looking skin with nourishing moisture and herbal extracts. – Creating an essential moisture layer on the skin, this masks assures optimum penetration of nourishing herbs while you rest.  Can’t live without this!

Step 7 – BB Cream (Day)

SunnySide VIP’s BB Cream

I think i found the holygrail of all BB Creams! Smile

Step 8 – Clarifying

Sulwhasoo’s Clarifying Mask (Once a week)

Formulated with Korean Medicinal Herbs, this peel-off mask purifies and clarifies dull, devitalized and problem skin. A cream/emulsion is advised before applying this clarifying mask. It really brightens the skin !!!

Step 9 –Neck Cream

Sulwhasoo’s Restoring Neck Cream

Formulated with Korean Medicianl Herbs, this neck cream improves firmness for younger-looking skin.
– Phyllanthus urinaria and Sulwhasoo Lipo-Filling Capsule promotes firmness and volume; reviving age-damaged slackenned skin.
– Absorbing quickly, this treatment cream, gently supports the skin of the neck and reduces the appearance of deep wrinkles and sagging skin. A neautral colored formulation ssures cream will not stain clothes or linens.
* Sulwhasoo Lipo-Filling Capsule: A synergy of 7 Korean medicinal ingredients to build volume and restore firmness

Now What’s YOUR Skincare routine? Share it here below in the comments!

Hope In A Blog
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Gmarket Haul Number 5 November 16, 2010

Hope In A Blog received their 5th Gmarket Haul and almost everything was from the LG Corporation! (Yes, LG like the handphone manufacturer, i bet most of you don’t know that they do produce very good cosmetics skincare too right?)  Smile

Don’t you love openings lots of boxes at one goal? Hehe..

I was sent the wrong item AGAIN. I don’t understand why sellers can’t check their items before sending it out! And GMartket isn’t useful here too. When there’s a wrong item, we need to send the item back via EMS and pay for it first. EMS will then refund the money via Gbalance. Who the hell wants MORE Gbalance? It’s useless for us international users and makes our shopping at Gmarket such a pain in the ass.

My wrong item sent : It was suppose to be the Anti-Trouble Serum but they sent the Herb Clay Pore Refining Mask (w hich i already have! ).

LG Corporation’s luxury brand called Sum 37. It is said to be the Korean equivalent of SK-II (using fermentation!)

All opened up. Boy, these babies are heavy and love the luxury packaging!

On top of that, we bought lots of samples from another LG Corporation luxury brand called The History Of Whoo ( who is on head on competition with Amore Pacific’s award winning brand Sulwhasoo ) . Even the samples have such luxurious packaging. We bought the full size Whoo Whitening BB Cream though Smile

Sulwhasoo is an amazing brand and we swear that once we finish using these samples, we will be buying the full size products. Support original products please! Smile

On a different note, the GMarket has been really pissing me off (and the customer service too… ). I was not able to leave multiple reviews for all of my shipments on Gmarket ( since the first shipment till the 5th.. ), and have lost about 80+ GStamps and 80,000+ mileage… I really hope GMarket does something about this.. before i launch a worldwide boycott ! Smile

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