May our skin grow beautiful, as we grow wiser.

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Introducing Brands : Hakutsuru Rice Beauty December 24, 2010


We saw this brand on Sasa and it straight away struck our attention because it reminded us of IsQueen’s Rice Bran products which have had good reviews online.

So we did a little investigation and came up with enough information to write this brand introduction. We love discovering new brands.

Hakutsuru Sake Brewing Co., Ltd, located in Kobe, is a famous sake brewer of Nada, the best renowned sake-producing district in Japan.


For more than two centuries, Hakutsuru Sake Brewing Co., Ltd. has been producing a wide range of sake, including draft sake, shochu, plum wine, nigori sake, etc. The Hakutsuru sake is a very popular Japanese sake brand, both within and outside of Japan. And since the 1950s, Nansen Trading has started bringing in and introduced the Hakutsuru sake to the Hong Kong market.

Since 2004, Hakutsuru Sake Brewing Co., Ltd. has started launching Rice Beauty, a line of gentle medicated skincare products that incorporate very familiar ingredients – the rice and water used in sake brewing.