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Hada Labo Super Hyaluronic Acid Moist Essence EX review and hada labo super hyaluronic acid moisturizing lotion review February 23, 2011

hada labo


About the company :

HadaLabo is mutually developed by Rohto Pharmaceutical Co. Ltd (Japan) and Mentholatum (USA). The brand concept is “Perfect & Simple”: your skin benefits from the high-quality ingredients and easy to follow skincare routine.

“Gokujyun” (Super Hydration), “Shirojyun” (Whitening) and “Tamagohada” (Cleansing and Purification) are the brand’s most popular series products.

Hyaluronic Acid helps improve the moisture retention of skin. For 1g of Hyaluronic Acid, it could hold 6L of liquid. HadaLabo Gokujyun skincare products contain Super Hyaluronic Acid (which has double moisture retention power than regular hyaluronic acid). With sufficient Hyaluronic Acid, your skin looks moistened, soft and supple.

With high degree of pure whitening factor “Arbutin” and vitamin C derivatives, Shirojyun skincare products give you the optimal result of whitening and balanced skin tone.

Formulated with keratin softening agents AHA and BHA, Tamagohada series of products effectively remove blackheads and impurities inside pores, leaving your skin pure and smooth.

HadaLabo was launched in 2004. Its effectiveness and great variety of choices have earned popular support within a short period of time. For example, Gokujyun Super Hyaluronic Acid Lotion was chosen as the best product in “2008 Yahoo! BEAUTY Best Cosme Award” (Skincare Division).

HadaLabo skincare products are fragrance free, colorant free, mineral oil free and alcohol (ethanol) free. Suitable for sensitive skin use.



Hadalabo is a newly mutually-developed brands operated by Rohto (Japan) and Mentholatum (USA), with the concept of ‘Perfect & Simple’. They bring you a series of skincare products with the highest purity of ingredients under strict quality control.

HadaLabo GOKUJYUN Super Hyaluronic Acid Moist Essence EX contains super hyaluronic acid which deeply penetrates into skin, softens skin keratin, and enhances skin’s water-binding ability, leaving skin supple, smooth and radiant. Weak acid, no fragrance, no alcohol and no oil.

  • Provides deep hydration with a high concentration of Super Hyaluronic Acid.
  • Intensely boosts and optimizes skin’s hydration level.
  • Skin appears visibly smooth, luminous & healthy.
  • Skin pH balanced. Low irritation.
  • Free of fragrances, mineral oil, alcohol & colorant.





HadaLabo GOKUJYUN Super Hyaluronic Acid Lotion is infused with super hyaluronic acid which deeply penetrates into skin. It keeps on moisturizing and softening skin, meanwhile enhancing skin’s water-binding ability, leaving skin supple, smooth and radiant. Weak acid, no fragrance, and no colorant.

  • Instantly hydrates skin and helps preserve its optimum moisture balance.
  • Replenishes and locks-in moisture for complete hydration. Skin feels significantly soft and supple.
  • Helps improve dry and dehydrated skin, leaving it silky smooth.
  • Skin pH balanced. Low irritation.
  • Free of fragrances, mineral oil, alcohol & colorant.










It doesn’t come with a box, just a simple plastic bottle. Make sure your palms are clean when you are pouring the product out or it might contaminate your lotion.















This doesn’t come in a box either. Just a cardboard and plastic cover over it. Packaging in form of a pump bottle. You need about 1-2(if dry skin) pumps each time. However, when we bought this, there was a factory default. The pump was not attached to the bottle, but Hadalabo DHLed an entire new bottle from KL all the way to Paris. Great customer service!








I’m not surprised when i read that 1 bottle of this lotion is sold every 4 seconds. It simply has a winner written all over it because of it’s texture, moisturizing properties and price.


The lotion or what we would also call a toner, is slightly thicker than water, kind of like goo-ey water. It doesn’t absorbed when applied directly , you would have to pat it around your face until it gets absorbed. Some of you may not be a fan of the gooey texture but we loved it. It felt very comfortable and hydrating on the skin. The texture here is a winner ! It isn’t very sticky, you will have to wait a while for the slight stickiness to go away.




This is the how the quantity of 2 pumps is. Usually one is enough unless you have dry skin :


Essence is very sticky and gooey and thick  :




Now, the texture of the essence : we are not so much of a fan. It is rather sticky and hard to absorb and leaves the skin sticky and feels a little too heavy. You will need to wait for a longer time for the stickiness to go away. ( Apparently the JuJu Aquamoist’s Super Hyaluronic Acid Essence is less sticky than this ) .







The ingredient list is simple and short.

Free of fragrances, mineral oil, alcohol & colorant. It is packed with chemicals such as butylene glycol, PPG-10 Methyl GLucose Ether, etc.

Their star ingredient which is Hyaluronic Acid, or Sodium Hyaluronate is only number 6 on the list.

There is also another Hyaluronate on the bottom of the list



1. Sodium Acetyl Hyaluronate

Shiseido developed sodium acetyl hyaluronate (AcHA), through partial substitution of hydroxyl groups of sodium hyaluronate (HA) by acetyl groups. The treatment let the sodium hyaluronate possess hydrophobicity in addition to the original hydrophilic nature. The new compound showed remarkably increased affinity to the skin surface and water holding capacity(“anchoring humectant”). The high water holding capacity and corneum softening effect brought by the “anchoring” effect are the advantages of sodium acetyl hyaluronate.



2. Hydroxyethyl cellulose

This is the product that causes the gellified texture of the lotion. Hydroxyethyl cellulose is a gelling and thickening agent derived from cellulose




Ingredients: Water, Glycerin, Butylene Glycol, 1,2-Pentylene Glycol, PPG-10 Methyl Glucose Ether, Caprylic/Caprilic Triglyceride, Hydroxyethyl Acrylate / Sodium  Acryloydimethyl Taurate Copolymer / Squalane / Polysorbate 60, Sodium Hyaluronate, Limnanthes Alba( Meadowfoam ) Seed Oil, Methylparaben, Disodium EDTA, Disodium Succinate, Sodium Acetylated Hyaluronate.






It’s no mystery why Hada Labo has gained so much success worldwide – while it’s ingredient list are simple and rather very normal – which is why the price of the products are low – they perform the most basic task of every skincare item does – which is hydrating.


It is also suitable for all skin types. The lotion really does give a hydration booster to your face and we’ve used it whenever we need some extra hydration boost. It also combines well with any other products. You can even refrigerate it prior to using it, so that the cold shrink your pores when you apply it on your face.


The essence, we are not really a fan of it. It is sticky and feels rather gooey and heavy on the face and needs to take a long time to adjust to the skin.


Combination of both really does make your skin smooth and hydrated.


If you’re looking for a cheap, and a most basic skincare set, you can give this brand a try.


However those with oily skin, skip the essence.








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