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Brand Introduction : LG Household Care Corporation introduces New Organic Herbal Brand : Belif December 16, 2010

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Introduction

One of Korea’s biggest cosmetic company (after Amore Pacific) , LG Household ( same company that produces handphones, televisions ) has gone the organic natural way. The powerhouse company that houses luxury brands like The History Of Whoo, OHUI, Isa Knox (for mature skin), Vonin ( men skincare brand ), Lacvert ( to fight Amore Pacific’s Laneige – brand for younger skin), Sooryehan ( The History of Whoo for younger skin – or also known as the cheaper History Of Whoo – for women in their 20-30s ) recently introduced a new herbal natural and organic brand named Belif – as interest in natural cosmetics is growing in Asia itself.

 

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