May our skin grow beautiful, as we grow wiser.

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The Sulwhasoo Regimen May 8, 2011


We figured this could be helpful for all the Sulwhasoo fans out there. Hope you’ll benefit from this as we spent quite some time drawing this out Smile 


April 2011 Coup De Coeur : Hera Sun Mate Daily SPF 35 PA ++ , History Of Whoo Seol Whitening Sun Cream SPF 50+, Sulwhasoo Snowise Eye Brightener SPF 35. May 3, 2011




Our favourite products for April 2011 ! Smile  Since spring is here, and summer is coming , we’ve decided to focus on sun care products this month!

1) Sulwhasoo Snowise Eye Brightener SPF35 PA++

SIze: 6ml

White Ginseng Polysaccharides, Hedyotis Diffusa, and Indian Bread extracts revitalize fatigued eyes and treat skin circulation and blood circulation for brighter, clearer eyes.

Photo-mineral ingredients that optically reflect light instantly brightens the eye area for glowing face

Apply a thin layer under the eyes before or after using makeup base/foundation and gently pat to finish.

Carry with you and use over makeup during the day for instant
brightening and for whitening, anti-wrinkle, and UV protection

This has grown so much on us that we can’t live without it anymore. It brightens up the eye area and it has a SPF 35 to top it off ! We’d definitely repurchase in a heartbeat!

2) HERA Sun Mate Daily SPF 35 PA ++

It protects skin exposed to UV rays in daily lives, and a formula applied with the Dermo-network Protection system provides the skin with complete protection from harmful elements generated by indoor as well as outdoor activities. The high molecular emulsification system independently developed by HERA offers a refreshing feel and smooth adherence of sun mate daily. This sunblock cream for everyday use also serves as a makeup base to save some time in the busy morning.

One of the reasons why we don’t use European sunblocks – sticky, greasy, and just plain uncomfortable to use!

Korean cosmetic brands produce the best sunscreens ever! HERA Sun Mate Daily SPF 35 PA +++ absorbs quickly, and the best thing is that it isn’t greasy at all. It brightens up the skin instantly too and doesn’t leave a white cast on the face. 

3) History Of Whoo Whitening Sun Cream SPF 45


History Of Whoo Whitening Sun Cream is also a clear winner. It isn’t greasy, absorbs easily, and brightens up the skin immediately. It has a light pink tone to it which we absolutely love! It also contains all the beneficial herbal ingredients that helps in whitening. Slightly more moisturizing than the HERA Sun Mate SPF 35!



Gmarket Haul #18 April 4, 2011

It’s been quite sometime since we had a Gmarket Haul.

The first time ever we’ve had a small Gmarket box.

The box was super smashed too , but nothing bad :

From our favourite Gmarket seller, Beauty Mania 01 :

1) OHUI The First Cell Revolution Massage Foam

Loves the packaging!

2) History Of Whoo Upgraded and Renewed Whitening Cream

Just to test out the difference between the new and old cream

3) Sooryehan Hyo Fermented BB Cream SPF 30

The packaging is gorgeous and beats Sulwhasoo flat! Made a quick glance at the ingredient list, and compared it to Sulwhasoo, and i can tell that the quality of the ingredients isn’t as good as the Sulwhasoo.

Initial testing : It has a thicker texture and has more coverage than the Sulwhasoo. It looks rather thick after applying but after a few minutes, it blends in wonderfully with the skin. Only physical sunscreen.

4) Sulwhasoo Snowise Whitening BB Base SPF 50+

Came without the box. Made a quick glance at the ingredient list. Only physical suncreen. One word to describe : WOW!

I’ve honestly never seen a BB Cream with the top 3 ingredients on the list that isn’t silicones, water, or propylene glycol, or Iron oxide. The top 3 ingredients are actually herbs : Angelica Acutiloba Root Extract, Artemisa Vulgaris Extract, and Cnidium Officinale Root Extract.

Initial impression : LOVES! The texture is light, and covers so naturally. This is going to be a long expensive love affair.

For those of you who want to know the colour before buying it , here is a photo :

Top : Hannule BB Cream, Middle : Sooryehan Hyo BB Cream, Bottom : Sulwhasoo

5) The History Of Whoo Whitening Sun Cream SPF 45

Lovin this sunscreen! Have heard complains about the Gongjinhyang sunscreen, but the Seol Whitening Cream is nothing like that.

Initial impression : Has a slight pink tone to it. Easy to work with, and the best part, it doesn’t feel greasy at all. The Sulwhasoo sun cream – Renodigm Dual Care is lighter in texture but the Whoo gives a nicer after feel. Definitely suitable if you have oily combi skin!

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Sulwhasoo releases first whitening bB cream March 18, 2011

Filed under: Sulwhasoo — Hope In A Blog @ 10:06 am
Tags: ,


A Korean herbal medicinal BB cream for bright and radiant skin even under light and heat. [SPF50+, PA+++]

Sulwhasoo’s 1st ever BB Cream!

1. Brighter light emission
Invisible UV rays are converted to visible pink light and promote a clear and bright complexion.

2. Protects your skin from light and heat
Protects your skin from UV rays that cause dull complexion. Brightness is prolonged by blocking both light and heat.

3. Temperature rise forms Moisture film
As temperature rise, this moisture barrier prevents skin dryness for long-lasting moisturization and makeup.





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Sulwhasoo Liquid Cleansing Foam Review VS. History Of Whoo Foam Cleanser Review February 20, 2011





  • Sulwhasoo Liquid Cleansing Foam


A cleansing foam leaving skin hydrated and looking radiant.

Formulated with clarifying Korean Medicinal Herbs, this cleansing foam removes skin impurities and leaves skin hydrated and looking radiant.

– Japanese Apricot hydrates while Dokudami soothes for soft, hydrated radiantly clean skin.

– Rich, luxurious, non-stripping lathers effectively remove pore-clogging impurities without irritating the skin.



  • History Of Whoo Foam Cleanser


Gentle foaming cleanser contains natural herbal ingredients to create a rich, fine-textured lather. This replenishing cleanser gently removes facial grime, impurities and make up residue. Its highly concentrated and super moisturizing formula keeps the skin moist and supple and helps prevent dryness.

[Gongjinhyang – A secret Royal court formula that presents heavenly skincare to empresses]

Containing “Gonjinbidan” and “Wild ginseng Cordyceps sinensis”. Gongjinhyang helps create a more attractive skin tone. Through the principle of yin-yang harmony to keep skin balanced and the principle of increasing water and diminishing fire to enhance moisture within the skin while soothing it effectively, it gives skin a new radiance and smoothness.







  • Sulwhasoo Liquid Cleansing Foam


Both packaging are very distinctively different. Sulwhasoo comes in a bottle and pump form and contains 200ml of the cleanser. You would need about 2-3 pumps each time.





  • History Of Whoo Foam Cleanser


Whoo’s cleanser comes in a tube form and contains 180ml in comparison to Sulwhasoo. However, while the Sulwhasoo cleanser contains 20ml more, you would need about 2-3 pumps each time. With Whoo, you would only need about two pea size of product each time.







Sulwhasoo’s cleanser is transparent ( slight yellowish teint ) gel while Whoo’s foam cleanser is a yellow white paste which has a pearly color to it.


The whoo foam paste is rather thick in texture, while Sulwhasoo’s has a serum like texture to it. However, compared to the Elisha Coy BB Cleanser which they both have similarities in texture, Elisha Coy’s BB Cleanser is more liquidy and spreads more easily on the face while the Sulwhasoo’s foam cleanser is thicker.


Sulwhasoo’s lather ( i wouldn’t use the word foam because the foaming is very light  and not very noticeable ) is light on the skin while Whoo’s lather is thick and rich in texture.


Foaming Power






Whoo’s foaming power is definitely more superior than Sulwhasoo. Both do not actually ‘foam’ that much but both creates this thick white lather ( Whoo’s lather is thicker and more apparent as seen in the photos ). Sulwhasoo’s whitish lather does disappear after a while that is why it isn’t very noticeable in the 2nd photo, while Whoo’s lather remains dense and thick.



Cleansing Power








Whoo’s cleansing power is also superior to Sulwhasoo. The photo explains it all !



Post – Cleaning Feeling


Both cleansers give very different post-cleaning feel to the face.



Sulwhasoo gives a more moist  and normal feeling after cleaning but the Whoo cleanser gives a very SQUEAKY clean feeling after cleaning. In fact, we usually hate this squeaky clean feeling which comes with a ‘pulling’ and dry feeling on the face. However with the Whoo cleanser, even though it gives a VERY squeaky clean feeling, it doesn’t ‘pull’ the skin and the skin doesn’t feel dry. You can really feel that your skin is very clean.



However, we were rather divided when it came to this. Half of us did not like that squeaky feeling because probably we were used to cream based cleansers and the other half loved the squeaky clean , yet non-drying after-feel it gives.



It really depends on your preference for this one. Unlike the Hada Labo cleanser which also gave the same sort of feeling like the Whoo cleanser, it left the face dry and tight. However with Whoo, it doesn’t give the dry , tight and pulling feel on your skin.



It is the first time we came across a cleanser which gives such a squeaky clean feeling yet not drying, and you can even hear the squeak if you glide your hands along your face after cleaning. This probably explains why the cleansing power of Whoo is more superior to Sulwhasoo.



Apparently, the cleansers of LG ( Whoo, OHUI ) all gives the same super squeaky clean feeling.





2011-02-21 19.46.35



*Credits to for the ingredients









We made a mini table to sum things up, and the winner of each section will be marked with a heart!


Sulwhasoo History Of Whoo
Packaging Red heart
Texture Red heart
Foaming Power Red heart
Cleansing Power Red heart
Post-cleaning feel Red heart
Scent Red heart
Price / Value for money Red heart
  • Packaging

We chose Sulwhasoo over Whoo because pumps are more hygenic than tubes and also convenient. All you have to do is pump and you can get started.


  • Texture

We preferred Whoo’s texture because it was more rich compared to Sulwhasoo’s gel like texture which was light


  • Foaming Power

Whoo’s foaming power was more powerful and created more lather compared to Sulwhasoo


  • Cleansing Power

Cleansing power of Whoo was also superior and you can feel that it cleans much better by the super squeaky feeling it gives after


  • Post Cleaning Feel

This was a half-half situation but Sulwhasoo won by 1 vote! However, both cleansers do not leave the skin dry and tight.


  • Scent

We also chose Sulwhasoo’s scent because it was more natural and had a very strong herbal smell which everyone here loves. It smells like the Sulwhasoo First Aid Serum.

The Whoo cleanser has the typical scent of the Gongjinhyang basic line which can be very artificial and empowering. However, the scent is also very pleasant but can be a little too much at times.


  • Value For Money

Sulwhasoo won because it is slightly cheaper. Sulwhasoo costs around 26 – 36 USD for 200ml, while Whoo’s cleanser cost about 49 USD for 180ml !


This will be a general feel for our future Sulwhasoo – Whoo – Hannule – Sooryehan reviews, so leave some feedback of this review format , so we can change it on our next review !



Where To Purchase?

These two cleansers can be purchased in Ebay or Gmarket.

There is also which provides a 10% on purchase with the code ‘HOPE’.









To be able to win samples / prizes and be updated , don’t forget to join us at facebook and twitter :

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Sulwhasoo Introduces New mask off the Snowise Line February 13, 2011

Filed under: Sulwhasoo — Hope In A Blog @ 6:16 pm





Details can be found : here



Price : 100,000 wons for 10 sheets.



To purchase this on Gmarket, click on the links below  :


















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Hope In A BlogaltPromote your Page too joins the fight against the Sulwhasoo issue January 31, 2011

Filed under: Amore Pacific,Sulwhasoo — Hope In A Blog @ 4:49 pm
Tags: , ,

This is a continuation of an issue we had with a Sulwhasoo USA representative :

First of all, i would like Joseibi for her support. , Hope In A Blog, and Korean Skin Care are the top 3 websites to source for all Sulwhasoo and Amore Pacific products. was one of the earliest website that introduced Amore Pacific brands such as Sulwhasoo, and thanks to her website, it was how we found out about the Amore Pacific brands like IOPE, Sulwhasoo, etc that we have never heard off.  So i guess you can say Joseibi really is the big sister when it comes to this and our mentor. was also selling Sulwhasoo and Amore Pacific products on her website before this.

However, Hope In A Blog held discussions amongst our members yesterday and we have decided that we will not take down the current articles on all Amore Pacific Corporation, but we will not be writting any new articles, reviews , or news regarding the latest Amore Pacific Corporation ( Etude House, Innisfree, Sulwhasoo, Hera, Laneige, Lirikos, Mamonde, IOPE ) until we hear from Amore Pacific regarding this matter.

Unlike Julia who is paid by Amore Pacific, we promote Amore Pacific for free with dedication and passion. Each article/review/news takes hours to write. Amore Pacific does not even have the courtesy of replying to our questions via the “Contact’ page when we needed help to write articles regarding their new products , and we spend hours trying to find sources, Google Translate them, and asking our Korean friends for help. We decided that it wasn’t just worth is wasting our time on a company who doesn’t appreciate blogs who help them advertise and market for free, create awareness on their products and brands, and even giving out their samples to our readers for free and we even ship them out for free and bear the high international shipping cost.

Amore Pacific clearly does underestimate the power of the internet and the bloggers who have been backing them up and help them create awareness of their brands and products. They have yet entered the international market in full force and successfully, yet managed to offend the few English blogs that helps them. If they ever enter the French market, watch out because the forum-ers at the biggest french beauty forums ( Beaute Test ) are already talking about this issue, and are all switching to the History Of Whoo.

Below is our ‘mentor’’s comments regarding this matter :

Dear Hope,

This Julia person was not speaking on behalf of AmorePacific and she’s clearly an idiot. Besides what everyone already stated, I want to add a few things too, since used to sell all these brands from Korea and I had dealings with Amore.

First of all, it was really stupid of Julia to offend a potential customer and to underestimate the power of the internet. That much was obvious. Why would she launch an attack?!! Seriously!!

Second of all, promoting the sale of samples is frowned upon?!!! I personally bought full size versions of something I tried as samples. The president of Charmzone said that ‘you can feel the difference by just using the samples’ (this is printed on my Charmzone product brochures in every product). The reason why Korean companies manufacture samples and give to customers quite generously isn’t because they are dumb – Julia is too shortsighted to see the big picture here. Not all of us like to live on little packets for months on end. If we like something we tried, we buy the full sizes. Samples in Korean business are the best tools to get customers.

Meanwhile, it also explains why crap brands like Lancome managed to survive all these years with their mediocre skincare products. No samples so you spend a few hundred dollars just to find out they are garbage!!!

As much as Julia did not speak for AmorePacific – and she was truly dumb to even talk big like that – I wouldn’t be surprised if AmorePacific backs her up either. Back when I ran it was very difficult to source Amore products from Korea, and also from their head office in Canada. The staff were nice but the head isn’t. Back then NOBODY even knew who they were and I spent all this time promoting their stuff. So I completely feel your pain, Hope.

So ridiculous too, Amore manufactured these samples so obviously whoever these sellers are, they all have to purchase the samples from Amore, it’s not like a third party is making all these samples and ripping off Amore!!

Years ago, I also used to sell DHC. My business partner in LA had distributorship of DHC products – he sourced directly from DHC America. I promoted DHC and got a lot of people who previously hadn’t even tried an Asian brand to use DHC. One day, I got a nasty cease and desist letter, sent by courier, from DHC America, threatening to sue me for unauthorized sale of their products. WTH? My partner has distributorship, but none of that matters, because when people Google DHC, my site comes up on top, not DHC’s own official site. So after all the free promotion I did for them, they had me take down all their products. Did I not buy from DHC? You bet! Even though people bought from my site rather than DHC, I was still purchasing wholesale from DHC! What the heck is the difference?

After I took DHC down, customers asked what happened. A relatively obscure (and far from mainstream even now, at least not in this part of the world) brand with no-frills packaging abitrarily banned an authorized dealer from selling after all the hard work I put into promoting their products. They didn’t want us to sell their products because they want to retain their image. And ironically, DHC products are a dime a dozen on eBay.

Dr. Ci:Labo, on the other hand, was very nice. They realized that we promtoed their products, brought them the attention they were hoping for, and graciously offer us to let us carry their brand.

I am just telling you these things from my days as a seller, some of these brands are not very nice to deal with. Amore is big, so I am not surprised. Again, this Julia person doesn’t speak for Amore. Bergdorf Goodman is one of those pretentious shishi poopoo department stores so I am not surprised how snotty and condescending they are with you.

In solidarity with you and a show of my support, I have since removed my link to Bergdorf Goodman and Amore Canada from my site. They may think we are little guys but they will be surprised how many people read our blogs.


We have also  received response from Ebay Sulwhasoo samples sellers :

1) Vooboodoo


I don’t know why is your representative of Sulwhasoo saying that the selling of sample sizes are illegal and fake.

All my samples sizes are purchased from Sulwahsoo authorised dealers.  I need to pay for the product I sell.  It’s not free.  If it is illegal, why Sulwahsoo sells those product out in first hand.  If they don’t sell the product, how can I buy those product to sell.


2) Kgoodshop

we sell only 100% AUTHENTIC. If i sell only one fake.we meet trouble by customer.we have line who distirbute SULWHASOO.
Actually Amore Pacific Sulwhasoo make sample and miniature products for customer. Don’t worry our porducts are all 100% AUTHENTIC ITEMS.THANKAS

3)  Amore4u

I’m a Sulwhasoo USA representative. Can u give me those staff names and phone number that I can contact them?
And you don’t need to worry about our item quality. If you are not trust, you do not have to buy any of eBay item. That’s it.
some of from china or asia ebay seller, Maybe they sell fakes or illegal item. but we can not swear to it.

Follow up :

Ok, She is not a member of Amore Pacific USA. I believe that she is one of employment that we hired for working Bergdof
Departmental Store

4) milkyway2

Thank you for your email!:)
All of my items are authentic.
Ebay not allow to sell fake items.
If do,buyer will dispute a claim or did.
samples and a kits from Amore pacific.
I have no idea if it’s illegal,how can hundreds of sellers selling samples or kits until now.
thanks again for your email and have a nice day!^^*

We have contacted Gmarket regarding this matter, and we will post updates when we receive any replies from Gmarket.

We have also gotten the response from a few of of the Ebay Sellers :