May our skin grow beautiful, as we grow wiser.

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CathyCat Releases new products – Aura Base and Aura Pact February 14, 2011




LG’s make-up brand, CathyCat, will be releasing two new products called Aura Base and Aura Pact.


The Aura Base ( 30ml / 27,000 won ) is a make up base that brightens up your tired looking dull skin with the help of crystal pearls. The end results? Enclosed pores and smooth silky skin.


The Aura Pact SPF 30 PA ++ ( 30g / 45,000 won) is a powder pact that contains 6 LED lights on the mirror to give you that superstar face when you look into it ( lol! ). The pact provides protection from UV rays while covering imperfections, even out your skin tone, and makes it perfect !



To purchase it on Gmarket, search for

시캣 아우라 베이스 ( base ) 캐시캣 아우라 팩트SPF30 (pact) .




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Sooryehan releases new hyo fermented vinegar essence February 12, 2011




LG’s Sooryehan will be releasing a new essence off their fermentation-based herbal line called ‘Hyo’




SooRyeHan Hyo is an Oriental medicine-based fermented cosmetic product developed by the Oriental Medicine-based Cosmetic Research Laboratory. Biyeonmongnandan and gyeongokgo, carefully selected Oriental medicine substances, are filtered by optimal yeasts to enable quick and effective absorption of active ingredients deep within the skin.




Biyeonmongnandan and gyeongokgo are secret formulas handed down in Dongeuibogam ("Treasures of Eastern Medicine"). They protect skin cells from free radicals that accelerate the aging of skin and improve cell functioning to slow skin aging and offer firm and healthy-looking skin.




The fermented biyeonmongnandan and gyeongokgo are outstanding at delaying aging as they are twice as effective at antioxidation and eight times more powerful at cell stimulation once they undergo the fermentation process.




When skin begins to age, there is a shortage of four main skin properties(amino acid, organic acid, mineral, and female hormone) due to the sharp decline of yin and blood, and the skin enters into a state of extreme deficiencies of key elements.



Sooryehan Hyo introduces a new fermentation method (goo-jeung-goo-po:nine cycles of steaming and drying) to completely supplement both yin and yang to care for the skin that chronically suffers from deficiencies of key properties.



Goohyodan was created by applying the Oriental herbal-medicine’s fermentation method of steaming and drying four key herbal ingredients (ginseng, foxglove [Reh-mannia glutinosa], Pleuropterus multiflorus, Polygonatum falcatum). Provides excellent defense against aging and leaves skin moist and firm to present the ultimate beauty that successfully erases years away from your skin.



Goo-jeung-goo-po Fermentation Method



Goo-jeung-goo-po has been traditionally used in Oriental herbal medicine to maximize ingredients’ efficacy. This technique of steaming and drying nine times has now been adopted as Sooryehan Hyo’s new fermentation method. "Goo-jeung-goo-po Fermentation Method" uses yeast and lactic acid bacteria to steam and ferment herbal ingredients nine times to maximize the efficacy of the fermentation process. It increases effective properties and improves the benefits of the fermentation process including fast absorption and anti-toxicity to effectively supplement and control both the yin and yang.






Goohyodan is Sooryehan’s secret fermentation method for skin regeneration. Fermented ginseng, foxglove, Pleuropterus multiflorus, and Polygonatum falcatum supplement the drastic decline of yin and blood with the onset of aging.



The vinegar essence removes waste materials in the skin. It contains 100 different kinds of herbal ingredients which go through a natural fermentation process using 5 kinds of natural fermentation strains ( lactobacillus, yeast extracts, etc ). The essence will improve skin texture and maintain a clear pure complexion, providing abundant moisture to the skin while relieving skin aging.



The essence will retail for 95,000 won for 40ml.



To buy this, search for 수려한 효 발효초 에센스 on Gmarket.


It is available from the LG Gmarket page. The price is 90,250 wons but you can easily get it for 60,000wons.

First of all, apply for the 20% LG Coupon here

Then go here :

Then win those 10% Coupons on the International Gmarket Page to get another 9,000 wons off, and you will be able to buy the new Sooryehan serum for about 63,000 wons.

They are giving away a lot of samples and even 2 full size products which are worth more than 200,000 wons !!




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LG’s Isa Knox releases 2 new creams : X2d2 Elastic Power Cream and ceramide 100 cream January 29, 2011



LG Corporation’s ISA KNOX has released two products lately from the X2D2 range – knowingly the Elastic Power Cream and the Ceramide 100 Cream.



Both creams are anti-aging/wrinkle creams that targets women with skin problems such as wrinkles, elasticity, severe dryness.



The X2D2 Elastic Power cream features 9 patented ingredients that strengthens the skin’s elastic fibers  and restores it back to it’s natural elasticity , plumps it up, and redensify the look of skin.



The X2D2 Ceramic 100 Cream targets skin with severe dryness, a problem that increases with age. Moisture boosting Patented Ceramide ingredient resolves severe dry skin symptoms and protects the skin barrier from further moisture loss while nourishing it with active ingredients.



Both creams will retail for 80,000won 50ml.



To buy this cream, search for 이자녹스 X2D2 탄력 파워크림 / 이자녹스 X2D2 세라마이드 100 크림 on Gmarket. Usually, you will have a 25% discount coupon in your Gmarket coupons for the official LG shop which sells this. After the 25% off – and you can get further reduction with your Gmarket coupons – you can try this cream at a more reasonable price.







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2010 Best Selling Products Of Various Korean Skincare Brands December 21, 2010

Filed under: Amore Pacific,Baviphat,Beauty Credit,Danahan,Hannule,Holika Holika,Innisfree,IOPE,It's Skin,LG Household Care Corporation,Missha,Nature Republic,Skin79,SkinFood,Sooryehan,The Face Shop,The Saem,Tony Moly — Hope In A Blog @ 12:00 am
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As 2010 comes to an end, Korean skincare/cosmetic companies have ranked their Best-Selling items throughout 2010.

Did your favourite Korean skincare products made it into the top 5?

Click here to find out more..