Woongjin Coway’s brand new foray into the Chinese medicine based skincare, Allvit, has been nominated in a prestigious International design award : the Red Dot Awards.
From the Red Dot website :
Packaging and luxury don’t go together? The work “Allvit” from the Woong Jin Coway company, South Korea, proves the opposite. It uses silk for the packaging of cosmetics. Silk has always been considered a precious fabric that was worn by kings and nobles. Elegant, stylish, sophisticated – that’s what silk still stands for.
With its design the work produces a profound modern mood with vibrant colours. The trick: No adhesives were used so that the unique packaging can be simply folded up.
With over 6,500 entries from 40-over countries, Coway’s AllVit was nominated GRAND PRIX 2011 under the Red Dot Grand Prix Packaging Design Awards together with 3 other products in the world : Festina Profundo, Apivita Kids, & BraufactuM Beer. Coway was also the only company representing Asia.