KT&G ( originally named as ‘Korea Tobacco & Ginseng’ which later changed to ‘Korea Tomorrow & Global Corporation ) is the leading tobacco company in South Korea , but has significant affiliates such as a ginseng corporation.
KT&G bought over Somang Cosmetics Co. ( which produces brands such as Beauty Credit, Ecopure, Danahan ) on June 24th 2011 to expand into the cosmetic area – and now is ready to to introduce their first brand since the merge – another Oriental Medicine skincare brand called LLang ( 랑(朤) ). KT&G expects to create synergy from the mixture of its own facilities for raw material supply, and R&D in pharmaceutical areas, ginseng and other health foods that it produces with Somang‘s R&D, production know-how and distribution channels. The tobacco company plans to expand its Oriental medicinal herb cosmetics line by taking advantage of Somang‘s cosmetics production and marketing capacities.
The brand will be named LLang which will be symbolized by the Chinese character 朤. Look closely and you’ll notice that the brand’s Chinese character consists of 4 月 ( which means moon in Chinese ) , signifying and amplifying the radiance of the moon which the brand aims to give to your skin.
The brand’s star ingredient will of course be red ginseng especially grown by KT&G which boasts the best red ginseng production technology in the world. The brand will introduce two lines – a cleansing line with 3 products and a basic line which will have 7 products , not forgetting also another 15 products which consists of hair care, body care, etc. A men’s line will also follow in the future. The line will be sold in all Beauty Credit and Somang stores by the end of this month.
Consumers will be spoilt for choice when it comes to premium oriental medicine skincare – Sulwhasoo, History Of Whoo, Hannule, Sooryehan, Coway’s Allvit, Coreana’s Zain, – and now LLang. With the popularity of Oriental Medicine skincare – will western companies soon be cashing in on this?