May our skin grow beautiful, as we grow wiser.

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Innisfree releases mineral foundation with 6 shades September 15, 2011

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inni

 

 

Amore Pacific’s Innisfree will be releasing a mineral foundation that will be especially suited to the Asian skintone called the Innisfree Mineral Moisture Foundation SPF17 PA+ 미네랄 모이스처 파운데이션.

 

 

 

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The new foundation will come in 6 colours shown below :

 

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They only come with SPF 17 PA+, and is enriched with the Innisfree Jeju Island Natural Mineral and Organic Green Tea ( instead of water – who wants to pay for water? ). These ingredients help to keep the skin moist and helps restore your natural moisture balance.

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Holika Holika releases ‘3-second rule’ products!

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As Autumn arrives, brands are rushing to push in products to combat dryness and help recover the skin from the hot summer sun. Holika Holika will be pushing out their autumn product called the Holika Holika 3 seconds Starter 3초 보습 콜라겐 스타터.

 

 

Why 3 seconds? Because it’s all about the ‘3 second rule’ which most of us do not know about, but this rule is a major one in Korean skincare. ( Sulwhasoo also advices users to apply the first care serum 3 seconds after cleansing ) You literally have 3 seconds to moisturize your skin IMMEDIATELY after cleansing.

 

 

As explained by Makeuptalk :

 

While you’re washing your face, your pores open up. After 3 seconds, the moisture level drops only a few percent. But after 30 seconds, it’s 50%. And after a minute, it’s down to 41%. If you don’t get your moisturizer on within the 3 seconds, your skin dries up and the aging process kicks in.

 

 

 

 

There will be 2 products in the line :

 

1. Holika Holika 3 Seconds Starter Collagen

 

 

Contains collagen, trehalose to prevent water evaporation and improve the skin’s elasticity and resilience.

 

 

 

2. Holika Holika 3 Seconds Starter Hyaluronic Acid

 

 

Provides deep hydration.

 

VoV releases autumn nail polish collection

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VoV will be releasing Fall 2011 Nail Polish Collection called the VoV Nail Cone It Girl’s Nail Polish 트렌치 컬렉션.

 

This collection showcases the modern, quiet and elegant colours which are inspired by Autumn fashion. It will come in 5 different colours.