May our skin grow beautiful, as we grow wiser.

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Woongjin Coway releases oriental medicine brand after Re:Nk August 17, 2011



After the success of Re:NK, Woongjinjin Coway will be releasing their 2nd brand in hopes of getting a share of the over-saturated and popular traditional Chinese medicine cosmetics market called ‘Olbit올빚




Olbit 올빚 will be their first venture into the oriental cosmetics market, and the brand can even be used by ladies in their 20s. Olbit 올빚 combines oriental and traditional Chinese medicine together with state of the art technology to produce more efficient products.  It applies also the fermentation of herbal ingredients together with pearls and gold which helps in the disposal of waste and toxins in the skin. EGF is also included in the formulation together with oriental herbs such as deer antlers, etc.




Doesn’t the top of their packaging reminds you of pearls? 




Coway aims to expand the brand by releasing a whitening range, hair products, cleansing range – with a total of 50+ items by 2013, and plans to dominate the Chinese market.



The launch will start with the Moisture Revival line which consists of 5 products :



1. Olbit Moisture Revival Essence 올빚 안온 에센스

2. Olbit Moisture Revival Cream 올빚 안온 크림


3. Olbit Moisture Revival Eye Cream 올빚 안온 아이크림

4. Olbit Moisture Revival Toner 올빚 안온 스킨

5. Olbit Moisture Revival Emulsion 올빚 안온 로션


The price range will be from 50,000 wons ( toner / emulsion ) right up to 150,000 wons ( cream ) , and it is already available on Gmarket!



Sulwhasoo and History Of Whoo…. are you ready for more competition ? Let the games begin!



Hyosiah expands brand with black bean line






Amore Pacific’s bean fermentation line, Hyosiah, will be expanding their brand once more with a new line called the Hyosiah Black Bean line.




The firming and anti-aging line contains of course the patented BeanCure, which is a fermentation product of mung beans, beans, grains etc. It also contains Black Soybeans, which have recently found to be effective in fighting obesity, lowering cholesterol, and reduces the risk of diabetes.




Black soybean contain various types of Vitamin among which the contents of Vitamin E & B are the highest. Its content of Vitamin E, a very important element in retaining your skin’s youth is five to seven times higher than in meat. Not only that – it helps improve eyesight, darkens hair and keeps the skin white and bright. These  soybeans are then fermented to form the patented ‘rinyubin’ which aids in the removal of toxins, providing the skin with antioxidants and keeps them from the harmful and polluted external environment. ( Do you know that black beans are actually just fermented soybeans? ) . The black beans contain a high amount of Phytic Acid, which is a skin lightener by blocking the entrance of iron and copper in the formation of melanin. Read about the benefits of Phytic Acid : here



The line consists of two products :



1. Hyosiah Black Bean Cream 효시아 블랙 리뉴빈 크림


2. Hyosiah Black Bean Serum 효시아 블랙 리뉴빈 에센스




Strengthen and lengthen your eyelashes with LJH





LJH Cellabel , a brand which is known more for it’s BB Cream, will be releasing a eyelash strenghtening  and lengthening product called the LJH Cellabel Eyelash Queen 셀라벨 엠.씨 아이래쉬 퀸



The Eyelash Queen contains peptides, pomegranate extracts, chamomile to strenghten eyelashes to make it strong and healthy. Eyelashes are exposed to sunlight everyday, but not many know that even sunlight makes not only your skin fragile but your hair and eyelashes too. This product helps to nourish the eyelashes and strengthen it. Apply the product before applying your mascara. You can also keep tabs on the length of your eyelashes with the product !