After the success of Re:NK, Woongjinjin Coway will be releasing their 2nd brand in hopes of getting a share of the over-saturated and popular traditional Chinese medicine cosmetics market called ‘Olbit’ 올빚
Olbit 올빚 will be their first venture into the oriental cosmetics market, and the brand can even be used by ladies in their 20s. Olbit 올빚 combines oriental and traditional Chinese medicine together with state of the art technology to produce more efficient products. It applies also the fermentation of herbal ingredients together with pearls and gold which helps in the disposal of waste and toxins in the skin. EGF is also included in the formulation together with oriental herbs such as deer antlers, etc.
Doesn’t the top of their packaging reminds you of pearls?
Coway aims to expand the brand by releasing a whitening range, hair products, cleansing range – with a total of 50+ items by 2013, and plans to dominate the Chinese market.
The launch will start with the Moisture Revival line which consists of 5 products :
1. Olbit Moisture Revival Essence 올빚 안온 에센스
2. Olbit Moisture Revival Cream 올빚 안온 크림
3. Olbit Moisture Revival Eye Cream 올빚 안온 아이크림
4. Olbit Moisture Revival Toner 올빚 안온 스킨
5. Olbit Moisture Revival Emulsion 올빚 안온 로션
The price range will be from 50,000 wons ( toner / emulsion ) right up to 150,000 wons ( cream ) , and it is already available on Gmarket!
Sulwhasoo and History Of Whoo…. are you ready for more competition ? Let the games begin!