May our skin grow beautiful, as we grow wiser.

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Updated! : Amore Pacific VS LG Household Corporation May 18, 2011


Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 

Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.

For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.

Round 1 : Sulwhasoo VS History Of Whoo


Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 

In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.

The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.

Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.

The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.

The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.

The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.

Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.

The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.

Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.

Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”

Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.

– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here

Round 3 : Hanule/Hanyul VS Sooryehan


If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.



HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.



Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.

Round 6 : Primera VS Belif


Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop


Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin


Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37


Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.


Round 9 : Ryoe VS  Re-En






Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!


23 Responses to “Updated! : Amore Pacific VS LG Household Corporation”

  1. bocol8te Says:

    I think Inisfree VS. Beyond, as The Face Shop as I know is totally a different brand from another company

  2. bocol8te Says:

    really? I couldn’t find it in the brand map since I was trying some other brands from LG. However I really hate The Face Shop as I’m a fan of Ohui, Sooryehan and Whoo and falling in love with your blog haha I also just had a blog about beauty reviews. I’ve been using Ohui cell power no.1 essence and Age recovery cell-lab ringer with the line’s skin softener and emulsion. However this line is too rich for me. Then I gave a try for Whoo Hwa Hyun line [a samples] and was in love with it but this line is too expensive. While I was looking for another line to replace I found your blog helpful and ordered one Ja Saeng essence and one Secret Court cream as my skin type is dry combination. Then I discontinued the Age recovery line except the ringer for night care because it’s too sticky!!! I’m just in the 20s but really care about anti-aging as I have to stay up every night for studying and work and sometimes suffer from pimples and acnes [not much but nobody likes that]. Will be following your blog for more helpful reviews

    • yeah, i think its because it’s not under the LG Household and Health corporation.

      I love the Cell Power Essence too!! isn’t the cell lab ringer oil based? wouldnt that be too rich for your face?

      I think the sum37 Time reset line will suit you well too 🙂 give it a try!

      • bocol8te Says:

        Unfortunately we don’t have su:m37 here and we can’t order it but have heard about that. Yes cell lab ringer is oil-based so I just only use it for night care now and it works well for my skin in this season because I have dry combination skin type. The other thing is that I love the ringer’s design, it is just fantastic!!! I was persuaded to try Ohui’s new whitening line White Extreme but I prefer Whoo and wanna try Ja Saeng essence as it is whitening functional too but don’t want to use Seol line because I want to treat and prevent pimples and acnes as well as anti-aging at a time. So I think Ja Saeng essence and Secret Court cream are fine.
        I also love Original energy 100 line but LG discontinued this line. They are just amazing!!!
        what do you think about the whitening effect of Ja Saeng???

      • Hmm, did not really see any whitening effect. The original 100 line has been combined into the cell power essence, so we dont have to buy all three. Keke

  3. Kev Jang Says:

    I am not so sure about the packaging in the pic for Re-En. They look very different from the Re-En Oriental Hair Science shampoo and pack which I used quite regularly in the past, and I think that the packaging in this pic is not as recent as the current packaging which has colour coding via the external casing.

  4. Kev Jang Says:

    By the way, Hope, do you know that Vonin is actually a branch of Isa Knox? That might get you some ideas on how to place the contrast between Jang Dong Geun and the rep for Isa Knox Vonin, ie. So Ji Seop.

  5. bocol8te Says:

    I haven’t tried Sooryehan’s make up, have you? and any comments on that?

    • I’ve tried a few of their BB Creams… they weren’t just up to standard.. LG doesn’t produce good BB Creams other than the Whoo ones. Amore Pacific produces much better BB Creams!

      • bocol8te Says:

        right I always feel too rich when I use their BB cream, so I pick up Whoo luxury base instead, but it is expensive so I’m looking for Sooryehan but I still think it’s make up will be the same thickness and of course not as good as Whoo. But Amore Pacific’s bb creams always block my pores and I always get pimples even though they make me look more natural and shiny

  6. Kev Jang Says:

    Sooryehan’s BB cream is actually very good. Looks natural and also light. You might want to try that out. But when given a choice between that and Hannule’s Go Gyeol BB cream, I would still choose the latter.

  7. A Silvero-Jeffe Says:

    Hi Hope,

    Where does Laneige fall into? What’s is LG’s equivalent to Laneige?

    It’s getting warm here in NY, and even though I am enamored with Sooryehan’s Seonyu line, I had to switch to Laneige because of the lightweight formulations and the product’s refreshing smell. When LG upgraded their Seonyu formulation, the sweet hints of Ginseng has more appeal to me compared to the old Seonyu formulation which was heavily scented with Ginseng (similar to their Hyo Fermented line whose scent hasn’t changed over the years).

    Anyway, keep up the good work. I enjoy reading your blog.

    • haha i can’t believe we forgot to include laneige into the list! haha it’s probably amore’s best selling brand.

      i think LG’s closest equivalent to Laneige would probably be Lacvert. They both cater to the younger crowd but they have lines for the older crowd too. And lately, Lacvert launched 3 new lines for 3 different age group of women.

      how did u like the seonyu line? haha i love the heavy herbal smell ! i am using the hyo eye cream now, and it seems to smell rather nice and not herb-like. which laneige products are you using now?

  8. A Silvero-Jeffe Says:

    I thought so too (Laneige vs LacVert).

    I read your review on LacVert’s H.I.T. skincare. I haven’t tried LacVert at all. I do love LG’s skincare lines. I have tried History of Whoo: Gongjinhyang Seol, Sooryehan’s Hyo/Seonyu/Seonyu Aqua/Yunha Whitening, su:m37 White Award and O Hui White Extreme. My skin shows tolerance for LG formulations, even though LG is notorious for heavily scented products. I would say that of all the LG lines I have tried, I favor Sooryehan (Seonyu) the most. My skin shows fast and fantastic results. When I want my skin to look polished, I use HoW’s Seol or Sooryehan’s Seonyu and I am always happy with the outcome.

    I gave myself a break from LG and went for Laneige because sometimes, psychologically, I get tired of using the same brand and/or sub-brands. I used AmorePacific’s Sulwhasoo but even the Snowise line became heavy for the strange, warm weather here in NY. I have the Laneige Sensitive cleanser, the entire Perfect Renew range sans the eye cream (I don’t believe in eye creams), Multiberry Repair Pack, Water Sleeping Pack and Hydra Solution essence (divine). So far, for a 45 year old, I love hoe Laneige manages to keep my skin clean, comfortable and radiant. Until I get tired of it…but that’s another story.

  9. A Silvero-Jeffe Says:

    Sorry…on the second to the last sentence, I meant to say “HOW,” not “HOE.”

    As with the majority of Korean skincare products, the packaging is excessive and bulky, which is why I opted for Laneige’s practical, no non-sense approach to product design.

    • Beautiful packaging but not practical ! haha.

      I really like Laneige’s stuff too. they are very light, and comfortable to use.

      I must get around to try the SeonYu! I’m testing out their newly launched hydration line currently.

  10. Kev Jang Says:

    I actually think the comparison between Hera and LG O’hui would be a stronger case. LacVert does have some bits like Laneige! Their no-frills functional packaging is so similar.

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