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Introducing HERA Sun Mate Line May 18, 2011



I absolutely hate Europeans sun-care products. When i was using only european sun-care products , it created this sunblock phobia , and made me dread putting on sunblock.

It was due to it’s greasy, oily, uncomfortable texture that i absolutely loathe. From La Roche Posay, to Avene, to Bioderma etc – i never really liked  a single one – and even those sunscreen which claims to be made for ‘oily combination’ skin were so greasy and uncomfortable to wear.

Korean sun-care products are definitely one of the best around – and those who are raving over the European and American sunscreens won’t know what’s the gold standards of sunscreens until they’ve tried sunscreens from the OHUI or HERA sun line.

We took such a long time compiling all these information, so hope you  will find it helpful !





1. Hera Sun Mate Daily SPF 35 헤라 선 메이트 데일리



제품 큰이미지

This is the most famous product off the Sun Mate line and has won countless awards like the OHUI’s Sun Powder.

Contains the HERA patented Dermo-Network Protection which contains Vitamin E, Helioxine, Beta Glucan, Rhodiola Rosea Extract.

The 9 awards they have won :



Ingredient List ( It has a reaaaally long ingredient list so it’s divided into two parts ) :

2. Hera Sun Mate Airlight SPF 30 헤라 선 메이트 에어라이트

제품 큰이미지

This mineral based sunblock is suitable for those with sensitive or oily/combination skin!

Contains the HERA patented Dermo-Network Protection which contains Vitamin E, Helioxine, Beta Glucan, Rhodiola Rosea Extract.

Ingredient List ( Very long! ) :

3. Hera Sun Mate Leports SPF 50+ 헤라 선 메이트 레포츠

제품 큰이미지


This sunblock is suitable for those who are going to have a long day under the sun.

Ingredient list :

4. HERA Sun Mate Milk SPF 50 헤라 선 메이트 밀크


제품 큰이미지

This line is water and sweat proof. It can also be used on the body as well as the face.  Adviced for those who wants to have a richer  sun care product.

Contains the HERA patented Dermo-Network Protection which contains Vitamin E, Helioxine, Beta Glucan, Rhodiola Rosea Extract.

In addition this line also Cloud Berry Extracts which are rich in Vitamin A and C, Candle Bush Extracts which is a flavonoid and a strong anti-oxidant. It also contains a patented ingredient called Aepsel, which regenerates damaged skin by the UV rays. Last but not least it contains a special elastic powder which helps in sebum control and improve skin tone.

5. HERA Sun Mate Powder SPF 40 헤라 선 메이트 파우더

제품 큰이미지

This sunblock powder is chemical sunscreen free and has a protection of SPF 40 , PA +++.

Helps in absorbing excess sebum.

6. HERA Sun Mate Pact SPF 50 헤라 선 메이트 팩트

제품 큰이미지

This pact contains fine powder which has a light scattering effect to make the skin look smooth and even , and making imperfections such as pores and wrinkles less obvious. It is a combination of soft pearl yellow and pink colour to give your face a glow.

In addition, it contains the Pore Control powder which helps absorb excess sebum and keeps it under control.

Contains a special type of powder called the Gomilchak Mineral Powder which is four times thinner and lighter than conventional normal powder. Due to it’s size and weight, it is able to block UV Rays more effectively, and can be applied uniformly on the skin. The powder inserts itself between pores to provide your skin a smooth even tone, and helps refracts light, producing a shimmering effect on your pores, making it less obvious and in addition, it illuminates your skin.

7. HERA Sun Mate Wrinkle Corrector 헤라 선 메이트 링클 코렉터

제품 큰이미지

This is a multi functional product which acts as a sunblock as well as a wrinkle filler.

It has a brush – applicator which makes it unique from the other products off the Sun Mate line.

제품 큰이미지


Introducing OHUI Sun Science


I absolutely hate Europeans sun-care products, using european sun-care products created this sunblock phobia , and made me dread putting on sunblock. It was due to it’s greasy, oily, uncomfortable texture that i absolutely loathe. From La Roche Posay, to Avene, to Bioderma etc – i never really liked a single one – and even those sunscreen which claims to be made for ‘oily combination’ skin were so greasy and uncomfortable to wear. Korean sun-care products are definitely one of the best around – and those who are raving over the european and american sunscreens won’t know what’s the gold standards of sunscreens until they’ve tried sunscreens from the OHUI or HERA sun line.

OHUI’s Sun Science is a very well known sun-line together with Amore’s Hera. The most famous product in the entire line is definitely the Sun Science Powder Sunblock EX

We’re going to go through the products from this line, so you guys can pick out the perfect one for you. Note that many of these products have gone through upgrades and revamps in 2011.


By SPF strength , here is a chart :


Which products are suitable to be used in different time period? Here is a chart :


1. OHUI Sun Science Perfect Sunblock Red EX SPF 50+ 퍼펙트 선블록 레드


We wrote an in-depth article on it here

This sunblock is suitable for those with sensitive skin and for those who gets sunburn easily under the sun. Enriched with Provitamin B5 also known as Panththenic Acid or Panthenol, this provitamin is transformed into vitamin B5, which has a natural broad ability to moisturize, soothe, heal and regenerate the skin.

Ingredient list ( in Korean ) :


Active Ingredients :



2. OHUI Sun Science Perfect Sunblock Black EX SPF 50+ 퍼펙트 선블록 블랙


This sunblock is for those who are scared of becoming darker under the sun. They are also for those who suffer from hyperpigmentation from overexposure from the sun, and for those who wants to prevent pigmentation. Like the Red version, this one also contains SPF 50+.

Ingredients ( In Korean )


Active Ingredients :



3. OHUI Sun Science  Daily Sunblock 365 SPF30 PA ++데일리 선블록 365

This is a suitable sunscreen for daily use, if you are not exposed to direct sunlight and if spend more time in the office or home (interior) during the day.

4. OHUI Sun Science Whitening Sunblock SPF 45 PA +++ 화이트닝 선블록

Contains whitening ingredients such as Pearls that help illuminate the skin tone.

Texture is the liquid runny type, and not the cream type.


Keep in mind that OHUI has another Whitening Sunblock which will be introduced below.

5. OHUI Sun Science Luminous Whitening Sunblock SPF 45 PA +++  화이트닝 선블록

Don’t ask me why they have two of these, but my guess is that this is the upgraded version of it. They both have different packaging.

This sunblock has dual functions to protect the skin against UV rays and brightens it. It goes on lightly without stickiness and provides instant smoothness and suppleness to the skin without causing the heavy and thick after-feel. Fine luminous pearls instantly brightens up the skin tone. SHAKE BEFORE USE!

Like the Whitening Sunblock on top, this one has a liquid runny texture, and has a powdery finish ( like the Whoo old whitening cream), so if you like that sort of finish, give this a trrry!


Active Ingredients :


6. OHUI Sun Science Perfect Sunblock Blue EX SPF 50 퍼펙트 선블록 블루


This sunblock are for those with dry or dehydrated skin. It provides hydration to keep skin soft, and supple, and moisturized

7. OHUI Sun Science  Perfect Sunblock Blemish Balm 퍼펙트 선블록 블레미쉬 밤

See the two spirals? They are actually two compartments that consists of a suncreen, and BB Cream! It also contains fine pearl particles to brighten up the skintone!

Another less expensive option the the LG CathyCat’s Blemish Balm SPF 50+. Same concept, different pricing! Open-mouthed smile 

8. OHUI Sun Science Smart Cover Sunblock SPF 50 스마트 커버 선블록

This is a new product that was just released last week. The packaging is a first of it’s kind – we’re still not so sure how it works, but this is sort of a sunblock + foundation. Basically the sunblock comes in 2 parts – a foundation and the sponge. It helps cover up blemishes without drying them out. The Smart Cover Sunblock has excellent water retention capacity, and avoids drying up the skin from excessive sun heat. The packaging features an airless-type of packaging to ensure hygiene and minimize waste of product ( because you only press when you need it)!

When you press a button on the bottle, foundation oozes out, and then mix the foundation together with the sponge to apply it on your face.

It comes in 2 colors.

9. OHUI Sun Science Intensive Sun block Cake Ex SPF 50+  인텐시브 선블록 케익

Sun foundation with SPF 50. Comes with a refill.

Active Ingredients :





From Yume08’s blog :





10. OHUI Sun Science Powder Sunblock SPF 50+ 파우더 선블록 EX

The award-winning sun powder.



Active Ingredients :


Zinc Oxide  5%

Titanium Dioxide  2.5%


11. OHUI Sun Science Perfect Sunblock Natural Skin 파우더 선블록 내츄럴 스킨

This is a sunblock in a powder pact form therefore it is white in colour.

Powder type sunblock that keeps the  skin moist without any stickiness while providing excellent effective UV protection. This compact type sunblock is highly portable for easy re-application anytime, anywhere!

Prevents unblended makeup and oiliness caused by sebum secretion and perspiration. It’s natural color makes it suitable for all skin tones, leaving skin translucent and radiant!


12. OHUI Sun Science Spray Sunblock EX SPF 40 스프레이 선블록 EX

Waterproof sunblock spray that is suitable for face or body use.


LG and Woongjin Coway goes to court

Filed under: Re:NK,ReEn — Hope In A Blog @ 3:37 pm
Tags: , ,



LG Household Corporation and Woongjin Coway has been battling it out in the courthouse lately.

LG Household and Health Corporation recently filed a lawsuit against Woongjin Coway for infringement of trademark.

LG launched their premium oriental hair care brand ReEn (리엔케이) in 2005, and Woongjin Coway launched their first foray in the cosmetics market after having sold off Coreana Cosmetics in 1999 with the launch of Re:Nk (리:엔케이)

As you can see, they both have the same hangul characters except that Coway’s brand name has a ‘:’ in between. (리엔케이 VS 리:엔케이). The english characters for both are however different ( ReEn VS Re:Nk).

If LG wins the case, Coway is going to have a hard time and would have to spend lots of money changing everything from the packaging to advertistments etc. Hopefully, they will be able to work things out !


Updated! : Amore Pacific VS LG Household Corporation


Two of Korea’s largest Cosmetics company have always been head-on competition with each other.

Let’s go through the rundown on both companies.

Amore Pacific Inc. (formerly PACIFIC, or Tai Pyung Yang) was a small family cosmetic business until September 9, 1945 when it adopted the name ‘PACIFIC’ and became a full fledged company. In the 1970’s, PACIFIC branched out into the tea business, growing into a company symbolizing both beauty and health. 

Amore Pacific has been a manufacturer and purveyor of cosmetics since the 1930s. The 1960s saw AMORE PACIFIC become fully established. In 1963, the company sent beauty consultants to shops where Amore Pacific products were sold to train their employees and to learn first hand about the needs of customers. Door-to-door sales effort was also introduced after the launching of the Amore brand in 1964.

For the complete history of Amore Pacific, please refer to : here

LG H&H was found in 1947, South Korea LG Group founded in 1947, LG Household & Health Care was the first company in Korea to produce and sell toothpaste, synthetic detergents, and other household supplies and products. In 1959, LG Electronics created the beginnings of Korea’s electronics industry by developing the nation’s first radio. Only in 1984, LG Corporation expanded into the cosmetics business, and is now developing as a world-class manufacturer of household and health care products. 

It was established in 1947 as LUCKY Chemical Industrial Co and began production of the LUCKY Facial Cream . In 1950 , the company set up the first Cosmetics Research Laboratory. The company produced toothpaste, soap, detergent in the 1960s and released their first cosmetic line DEBON in 1983.

In 1995, LG Cosmetics established a joint venture company in China and changed it’s name to LG Chemical Ltd.

Round 1 : Sulwhasoo VS History Of Whoo


Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 

In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.

The brand revolves around their ‘star’ ingredient called the Jaeumdan – a unique and original formula that supplements the energy and keeps the skin refined and beautiful.

Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.

The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.

The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.

The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.

Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.

The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.

Launched only in 2003 to grab Sulwhasoo’s dominance on the Korean herbal cosmetics share, Whoo is a modern interpretation of the royal court secrets. It’s logo – – a Chinese character which translates to ‘empress’ in English, it based on beauty secrets and prescription handed down from Ancient China’s Imperial Royal Family.  

Therefore, the History Of Whoo is a combination of prescriptions from Ancient China and the Korean Technology. Like Sulwhasoo’s ‘Star’ ingredient –Jaeumdan , Whoo also has it’s own called Gongjindan a well known treasured skin perfecting formula created for emperors and empresses in ancient China.

Gongjindan contains many functional herbal ingredients which has properties such as anti-oxidants, anti aging, anti-fatigue, neurotransmitters and immune agents. ‘Dong-Eui-Bo-Gam (Korea’s medical book) describes ‘Gong-Jin-Dan’ as follows:
“If a man is sickly even after growing up, he is constitutionally weak. In such a case, body fluids should be increased but body heat should be cooled down. Other medicines are inefficacious against it, but this medicine is effective to harmonize internal organs with each other and to prevent various diseases.”

Prescribed for the first time by wiyeokrim in China’s Yuan Dynasty, Gongshindan was recorded in seuideukhyobang (old Chinese medical book). It has been widely used for diseases associated with convalescent weakness and liver function deterioration.

– “Shin” of “Gongsin” represents Polaris, the center of the northern sky; it means having the effect of improving the vigor, which is central to human life. It was called Gongshindan or Gongjindan.
– Record of Gongshindan in Donguibogam
"Intake of Gongshindan reinforces vigor, improves kidney function, and decreases heart burn and protects against diseases.”

Round 2 : IOPE VS OHUI


Both focuses more on the ‘western’ and modern cosmetic aspect and technology , and ‘cell’ science. OHUI is exceptional in the Stem Cells department.

OHUI even has an english site : here

Round 3 : Hanule/Hanyul VS Sooryehan


If Sulwhasoo and History are for Queens, Hannule ( Amore ) and Sooryehan ( LG ) are for princesses. Aimed at a younger age group, both brands also focuses on chinese/korean medicine.



HERA is more well known for their make up products while ISA KNOX is a pioneer in the skincare section. Isa Knox is also one of LG’s earliest brands that exist to this day. Both brands have an elder age group focus. Isa Knox’s spokesperson, Lee Hyori, is Korea’s most famous female singer ever and they even managed to rope in Hollywood Jessica Alba as a spokesperson.



Both are brands that cater to young girls. Etude House has more selection when it comes to make-up.  Both uses famous idols.

Round 6 : Primera VS Belif


Both brands are based on the naturalism, organic and natural concept.

Round 7 : Innisfree/Mamonde VS The Face Shop


Here you have 3 brands that are also catered to teenagers to young adults. Innisfree also claims to be an all natural brand and both brand uses the most famous Korean teen idols today. These 3 brands are also lower-end brands.

Round 8 : Mirepa VS Vonin


Both are brands for men though Vonin is a lot more famous than Amore’s Mirepa. I personally love both the male spokesperson for these two brands. Hehe..

Round 9 : Hyosia VS Su:m 37


Both brands are based on fermentation science. Have

not managed to get any information regarding Hyo Sia, but LG has done a stellar job on Su-m 37’s marketing as it has managed to become a famous brand in such a short span of time and Amore’s Hyosia is still… unknown.


Round 9 : Ryoe VS  Re-En






Amore’s Ryoe and LG’s ReEn are battling it out too for the personal care market. Both brands are herbal oriental hair care!