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Etude House new summer 2011 makeup collection–ALOHA! May 2, 2011


Etude House will be releasing their 2011 Summer Makeup Collection called ALOHA.

This new collection is special in that it features a variety of refreshing colors representative of Hawaii and their tropical beaches.

The Aloha collection will focus on ‘bronzing’ makeup this summer which will capture the natural bronzing effect and youthful glow to any skin tones. It will also be a sweat and water resistant so that it doesn’t interfere with your summer activites.

The few items from the ALOHA collection will be :


1) Henna Fix Proof 10 Mascara 헤나 픽스 프루프 10 방수 카라: 슈퍼 픽스

Waterproof mascara. Two colors (black and brown) available.


2) Aloha Color Art Pen 알로하 컬러 아트펜

Tint and lip gloss


3) Aloha Tropical Eyes 48 알로하 투투 키스

48 color eye shadow palette


4) Aloha Nail Polish 알로하 칵테일 시럽 네일즈










Take a look at the whole collection :




18 Responses to “Etude House new summer 2011 makeup collection–ALOHA!”

  1. Stephanie Says:

    Is the rabbit doll and hello kitty one for sale?

  2. Ashihana Says:

    Some says that the Tropical 48 eyeshadows is limited edition and only available in Korea…does it true??

  3. cynthia Says:

    anyone already see aloha tropical eyes pallete shadow?
    is it worh it?
    big like note book? or small?
    because i would like to buy @ online shop but still not sure with the size ,
    if i see at the picture looks like big, but dont know the reality.
    thx you

  4. Kelly Says:

    Ive just won the 48 colour pallete in a contest on YouTube!!

  5. Kelly Says:

    Thank you 🙂 it is? it being limited edition is even better 🙂 etude house is pretty expensive, so i wouldnt have been able to afford this so im ever so happy ive won 🙂 ive won little things, but never something like this 🙂

  6. Kelly Says:

    which blog?

  7. Kelly Says:

    Oh cool hopefully its not released when its night time here lol how come its first serve if its a giveaway though?

  8. Kelly Says:

    Oh cool! i want to win, i know im greedy after just winning something but i still do want to win lol 🙂 if i put my email address would you email me when you do it?

  9. Kelly Says:

    If i put my email address would you email me when you do it?

  10. Kelly Says:

    Ive subscribed 🙂

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