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Introducing Brands : Amore Pacific’s Hannule / Hanyul February 21, 2011



Even though Amore Pacific has been a pain in the ass, we’ve been flooded with e-mails regarding questions about the line. So we are going to do a short introduction on the Hannule / Hanyul brand for those of you who are looking for information as there is no english information regarding this brand at all.



Hannule or Hanyul is a brand under the Amore Pacific Group and is touted as the Sulwhasoo for younger skin. The brand targets women at their early 20s to late 30s.



There are 4 distinct lines in Hannule which are encoded by their distinctive colour, namely the Red, Purple, Blue, White and Green.



Kudos goes to Kevin Jang ( which we are trying to get him to feature some articles on this blog ) for most of the information regarding this line.



1) Red Line – Hannule Keuk Jin line




This line is a premium care line and is probably the most expensive line in Hannule. It is a skin renewal line, anti wrinkle, anti aging, firming and elasticity line.



The TV-ad for the Keuk Jin line shows that the line can firm the skin for the V-line silhouette of the face.



Not forgetting, the Hannule Keuk Jin Essence was the no.2 best selling product of the Amore Pacific in 2010 ( just behind IOPE’s Super Vital Extra Moist Cream). Not to mention that it even achieved higher sales than the much cheaper Amore Pacific brand ‘Mamonde’ which was 4th rank.



You can watch the TV ad for the KeukJin Essence right here :



A few of us is trying the entire line so our review will be coming in a few weeks.



The line consists of an emulsion, an eye cream, a face cream, a toner , and an intensive treatment and is 100% natural oriental herbal ingredients



Ingredients included in this line includes


1) Dandelion Herb – Clearing away heat, detoxicating

2) Angelica Tenuissima Root Extract – which is rich in bio-active compounds such as chlorogenic acid, ferulic acid, Z-ligustilide, nodakenin, decursin and decursinol angelate ( yes, the infamous Skinceuticals Ferulic which contains ferulic acid too)

3) Ligusticum wallichii – is a flowering plant in the carrot family best known for its use intraditional Chinese medicine where it is considered one of the 50 fundamental herbs. Contains the active ingredient, Tetramethylpyrazine, which is an antioxidant and scavenges the superoxide radical. For a scientific report , read this : here

4) Artemisia Herbal Extract – has been used in traditional Chinese medicine for over 2,000 years as an effective Detoxifier

5) Wild Ginseng Extract – 6 years’ cultivated Mt. Geumsan ginseng





2) White Line – Hannule Mi Baek Whitening Line



This line is a premium whitening line from Hannule. It was recently renewed and upgraded. Prior to this, there was only the essence, face cream and sun cream. Now, an emulsion , skin toner, and mask sheets are added to make the line complete.



The Hanyul Hannul Go Gyeol Mi Baek line consists of :

  • Whitening Lotion/Toner 150ml 한율 고결 미백 스킨– 47,000 won

Exfoliates your skin clean and brightens up dull spots while it’s light cool refreshing texture invigorates your skin, locking in moisture to give you soft supple skin.

  • Whitening Emulsion 100ml 한율 고결 미백 에멀젼 – 48,000 won

Filled with herbal ingredients , this non-sticky , easily absorbed- emulsion improves dull complexion while plant derived moisturizing ingredients hydrate the skin

  • Whitening Serum 50ml 한율 고결 미백 에센스 – 130,000 wonProtects your skin from the rough outside environment and facilitates the flow of chi in your skin. Moist and soft feeling, the serum absorbs immediately after application.
    • Whitening Cream 60ml 한율 고결 미백 크림 – 120,000 won

    Clears up unwanted spots on your face while providing nutrients and moisture to the skin.

    • Whitening Sunblock 70ml 한율 고결 미백 선크림 – 40,000 won

    Provides UV protection  (SPF 50) and moisture to your skin.

    • Sheet Masks 36ml x 6 한율 고결 미백 마스크 – 55,000 won

    Whitening Essence delivers fast whitening effect while fits your skin perfectly with Hanyul’s Super Tension-Fit mask.





    3) Purple Line – Go Gyeol Jinaek Anti Wrinkle Line / Kogyoljinak




    The GoGyeol Jinaek line consists of 6 products – toner, emulsion, cream, eye cream, essence and a sleeping pack and is for drier skin. The line is basically an anti wrinkle, protective line which helps repairs the skin and providing rich nutrients to keep dry skin hydrated and young.



    The cream was recently renewed and upgraded in January 2011.


    Hannule’s Go Gyeol Jin Aek cream, which is high in concentrated ginseng extract, and a compound of 5 Oriental herbs or plants fermented over 72 hours, including pomegranatae, haengyin, and so on, and burdock, is a synergy of various Oriental ingredients.



    This is the TV-ad for the older version of the Go Gyeol Cream

    4) Dark Blue Line – Chae Eum Basic Line




    This is the basic line from Hannule / Hanyul. There is a green line called the Ga Eum line which is also a basic care line except that it is only sold on home TV channels while the Dark Blue line is found in beautyplexs and Hannule counters.



    The line is a moisture line which is suitable for all skin types and for all 4 seasons.



    The line consists of 6 products –  a toner, emulsion, essence, 2 types of massage essence and a face cream.



    We really like the massage essence and there are 2 types.



    Jeong (정)is for normal and dry skin, while Yeon (연) is for oily and combination skin. You apply it onto your palms first, rub it to activate it with heat, and then apply it onto your face, while massaging the vital acupuncture points indicated for the essence. To be applied after toner and used as an essence.



    The video on how to massage your face with the massage essence :

    5) Cleansing Line





    The cleansing line contains 4 products – a foam cleanser, a cream cleanser, a soap bar, and also a private-part cleanser.



    6) Make Up Line




    The make up line contains 4 products – a powder pact, a BB Cream, a make up base, and a foundation.



    The foundation is highly moisturizing and contains 29% of concentrated herbal essences. There are two shades – No.21 and No.23.



    The make up base / primer contains 30% of concentrated herbal moisturizing ingredients and serves to correct your skin tone by reflecting light particles, making your skin look more even and makes pores, wrinkles ness noticeable.



    BB Cream has a SPF35 PA ++ prodtection and relieves heat from your skin caused by sun exposure. It contains 34% of concentrated herbal moisturizing ingredients and helps in firming the skin.



    The powder pact contains SPF 25 PA ++ protection and contains crystal powder to cover skin irregularities. Safflower extracts brightens your skin. Available in two shades – No 21. and No. 23. Can be used after BB Cream.








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    Laneige launches Spring Make up Collection called ‘Fresh Modernist’ February 20, 2011

    Filed under: Laneige — Hope In A Blog @ 8:46 pm
    Tags: ,




    Laneige is preparing to launch their 2011 Spring Makeup Collection called Fresh Modernist and will feature the season’s colour which is Orange , a trend seen also with Etude House and other cosmetics make up brands.


    The ‘Fresh Modernist’ Collection will feature 5 products namely  an eye shadow, black liner, lip gloss, lip stick, and mascara.

    Expect to see more orange makeup this spring ! Open-mouthed smile





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    Sulwhasoo Liquid Cleansing Foam Review VS. History Of Whoo Foam Cleanser Review





    • Sulwhasoo Liquid Cleansing Foam


    A cleansing foam leaving skin hydrated and looking radiant.

    Formulated with clarifying Korean Medicinal Herbs, this cleansing foam removes skin impurities and leaves skin hydrated and looking radiant.

    – Japanese Apricot hydrates while Dokudami soothes for soft, hydrated radiantly clean skin.

    – Rich, luxurious, non-stripping lathers effectively remove pore-clogging impurities without irritating the skin.



    • History Of Whoo Foam Cleanser


    Gentle foaming cleanser contains natural herbal ingredients to create a rich, fine-textured lather. This replenishing cleanser gently removes facial grime, impurities and make up residue. Its highly concentrated and super moisturizing formula keeps the skin moist and supple and helps prevent dryness.

    [Gongjinhyang – A secret Royal court formula that presents heavenly skincare to empresses]

    Containing “Gonjinbidan” and “Wild ginseng Cordyceps sinensis”. Gongjinhyang helps create a more attractive skin tone. Through the principle of yin-yang harmony to keep skin balanced and the principle of increasing water and diminishing fire to enhance moisture within the skin while soothing it effectively, it gives skin a new radiance and smoothness.







    • Sulwhasoo Liquid Cleansing Foam


    Both packaging are very distinctively different. Sulwhasoo comes in a bottle and pump form and contains 200ml of the cleanser. You would need about 2-3 pumps each time.





    • History Of Whoo Foam Cleanser


    Whoo’s cleanser comes in a tube form and contains 180ml in comparison to Sulwhasoo. However, while the Sulwhasoo cleanser contains 20ml more, you would need about 2-3 pumps each time. With Whoo, you would only need about two pea size of product each time.







    Sulwhasoo’s cleanser is transparent ( slight yellowish teint ) gel while Whoo’s foam cleanser is a yellow white paste which has a pearly color to it.


    The whoo foam paste is rather thick in texture, while Sulwhasoo’s has a serum like texture to it. However, compared to the Elisha Coy BB Cleanser which they both have similarities in texture, Elisha Coy’s BB Cleanser is more liquidy and spreads more easily on the face while the Sulwhasoo’s foam cleanser is thicker.


    Sulwhasoo’s lather ( i wouldn’t use the word foam because the foaming is very light  and not very noticeable ) is light on the skin while Whoo’s lather is thick and rich in texture.


    Foaming Power






    Whoo’s foaming power is definitely more superior than Sulwhasoo. Both do not actually ‘foam’ that much but both creates this thick white lather ( Whoo’s lather is thicker and more apparent as seen in the photos ). Sulwhasoo’s whitish lather does disappear after a while that is why it isn’t very noticeable in the 2nd photo, while Whoo’s lather remains dense and thick.



    Cleansing Power








    Whoo’s cleansing power is also superior to Sulwhasoo. The photo explains it all !



    Post – Cleaning Feeling


    Both cleansers give very different post-cleaning feel to the face.



    Sulwhasoo gives a more moist  and normal feeling after cleaning but the Whoo cleanser gives a very SQUEAKY clean feeling after cleaning. In fact, we usually hate this squeaky clean feeling which comes with a ‘pulling’ and dry feeling on the face. However with the Whoo cleanser, even though it gives a VERY squeaky clean feeling, it doesn’t ‘pull’ the skin and the skin doesn’t feel dry. You can really feel that your skin is very clean.



    However, we were rather divided when it came to this. Half of us did not like that squeaky feeling because probably we were used to cream based cleansers and the other half loved the squeaky clean , yet non-drying after-feel it gives.



    It really depends on your preference for this one. Unlike the Hada Labo cleanser which also gave the same sort of feeling like the Whoo cleanser, it left the face dry and tight. However with Whoo, it doesn’t give the dry , tight and pulling feel on your skin.



    It is the first time we came across a cleanser which gives such a squeaky clean feeling yet not drying, and you can even hear the squeak if you glide your hands along your face after cleaning. This probably explains why the cleansing power of Whoo is more superior to Sulwhasoo.



    Apparently, the cleansers of LG ( Whoo, OHUI ) all gives the same super squeaky clean feeling.





    2011-02-21 19.46.35



    *Credits to for the ingredients









    We made a mini table to sum things up, and the winner of each section will be marked with a heart!


    Sulwhasoo History Of Whoo
    Packaging Red heart
    Texture Red heart
    Foaming Power Red heart
    Cleansing Power Red heart
    Post-cleaning feel Red heart
    Scent Red heart
    Price / Value for money Red heart
    • Packaging

    We chose Sulwhasoo over Whoo because pumps are more hygenic than tubes and also convenient. All you have to do is pump and you can get started.


    • Texture

    We preferred Whoo’s texture because it was more rich compared to Sulwhasoo’s gel like texture which was light


    • Foaming Power

    Whoo’s foaming power was more powerful and created more lather compared to Sulwhasoo


    • Cleansing Power

    Cleansing power of Whoo was also superior and you can feel that it cleans much better by the super squeaky feeling it gives after


    • Post Cleaning Feel

    This was a half-half situation but Sulwhasoo won by 1 vote! However, both cleansers do not leave the skin dry and tight.


    • Scent

    We also chose Sulwhasoo’s scent because it was more natural and had a very strong herbal smell which everyone here loves. It smells like the Sulwhasoo First Aid Serum.

    The Whoo cleanser has the typical scent of the Gongjinhyang basic line which can be very artificial and empowering. However, the scent is also very pleasant but can be a little too much at times.


    • Value For Money

    Sulwhasoo won because it is slightly cheaper. Sulwhasoo costs around 26 – 36 USD for 200ml, while Whoo’s cleanser cost about 49 USD for 180ml !


    This will be a general feel for our future Sulwhasoo – Whoo – Hannule – Sooryehan reviews, so leave some feedback of this review format , so we can change it on our next review !



    Where To Purchase?

    These two cleansers can be purchased in Ebay or Gmarket.

    There is also which provides a 10% on purchase with the code ‘HOPE’.









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    Protect your nails while making them beautiful with danahan hyoyongyun Premium nail polish February 19, 2011

    Filed under: Danahan — Hope In A Blog @ 4:30 pm
    Tags: ,




    To prepare for Spring, Danahan has unveiled their new line called ‘ Dahanan Hyoyongyun Premium ‘


    The line consists of 10 different nail polish colors which corresponds to the names of Gemstones – Garnet, Quartz, Moonstone, Amethyst, Spinel, Topaz, Rube, Tourmaline, Amber and Royal Gold.



    Diamond and Advanced Crystal Pearls were used to express the vibrant colors and to give your nails the elegant look.



    Also, herbal ingredients as well as Rose essential oils are use to protect your nails and to give it a luxurious scent.



    Want some bling bling on your nails and want some nail polish that smells like rose and protect your nails? Wait no longer!



    Purchase it on Gmarket by typing 다나한 효용윤 프리미엄 네일



    13ml / 7000 wons.











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    VOV releases make-up line ‘Suboon’




    VOV’s SUBOON which is a rather new make-up brand has just released a few products which we will introduce below.






    First off is the Water Pact or the Suboon pact which is a make up base pact which provides Sun Protection ( SPF 25 PA ++ ) , and moisture to the skin. Korea’s first cosmetic product which applies the ISL Coating Formulation, the pact provides your skin a hydration boost. This pact has already been getting rave reviews from customers and is used by many Korean actresses.






    Also from the Suboon line – you have the SUBOON Cover Pact which cover blemishes and gives you clear skin , the SUBOON Mineral Powder which also give you a clear, moist, long lasting flawless skin.


    Start your make-up regimen with the SUBOON Filler Essence which acts as a 3-1 product. It acts as a make-up primer, a make up base,  and also an anti-aging cream.


    Also from the SUBOON line is the SUBOON Essence Foundation – a smooth liquid type foundation which covers all skin imperfection and sooth your dry skin.




    Last but not least is the SUBOON BB Essence SPF 30 PA ++. Using Vitamin E, Aloe Vera, Royal Jelly, and Collagen – the SUBOON BB Essence acts as an essence to nourish your skin and provides it with hydration and covers your skin’s imperfections. 47 % of the BB Essence consists of moisturizing ingredients.


    Tired of make up that doesn’t work well with your dry skin? Try the VOV SUBOON line and tell us if it really lives up to the hype it is currently generating.


    SUBOON is endorsed by Korean actress, Han Ye Seul




    To purchase SUBOON products, look for 보브의 수분 에센스 비비 ( BB cream ) , 수분팩트 ( Pact ) , 수분커버팩트(SUBOON Cover Pact)  , 수분미네랄 파우더 (SUBOON Mineral Powder ), 수분필러 에센스(SUBOON Filler Essence) , 수분 에센스 파운데이션(SUBOON Essence Foundation) on Gmarket







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    Etude House Releases new Vitamin C 02 White Tone Up Line




    Etude house will be releasing two products off their Vitamin C O2 White line – namely the Double Tone Up Kit and the Tone Up Peeling Pad.



    The kit consists of 2 steps and 2 products :



    1) Immediately after washing, use the Vitamin C O2 White Serum – however, the serum comes in a powder form as Vitamin C is highly unstable, therefore will be packed in a powder form. You will then have to mix it together with the vitamin water. Both are packed together in packets.



    2) Use the Double Tone Up Serum which is a ready-made serum in a bottle. This serum works to lighten dark and sun spots or imperfections such as blemishes and is an intensive care to give you a clear skin tone.



    To purchase search for 산소정화 화이트C 더블 톤 업 세럼 키트 on Gmarket






    Cosmetics Functional pads such as the Philosophy Miracle Worker Retinoid Pads have been rather popular in Western Cosmetics lately, and it’s no surprise that Asian Cosmetic brands will follow on the trend.


    Etude House will be releasing their own pad titled the ‘ Vitamin C 02 White Tone Up Peeling Pad ‘ which claims to whiten/brighten your skin.



    The pads work to slush away patches of dead skin cells accumulated on your skin  that helps lighten up dark spots and makes your skin look bright. To be used once or twice a week.


    To purchase search for 산소정화 화이트C 톤 업 필링 패드 on Gmarket






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    Skin79 and CNP Cosmetics releases new cleansing Products





    Skin79 will be releasing a new cleansing oil called the ‘Smart Clear Deep Cleansing Oil’ and is a 1 step cleansing product which is highly effective.



    The oil will remove makeup residue instantly as well as black heads and dead skin cells at the same time, while protecting your skin with a blend of different oils – sunflower seeds oil, macadamia seed oil, olive oil – to provide hydration to your skin while cleansing.



    The other new product will be the ‘Smart Clear Cleansing Gel’ which features Witch Hazel extracts (astringent), aloe vera, chamomile – a cleanser suitable for those with problematic and sensitive skin.



    To purchase : 스마트 클리어 딥 클렌징 오일 ( oil ) , 스마트 클리어 올 인원 클렌징 젤 ( gel )







    A brand that is quickly rising to popularity is CNP Laboratory which is well-known already for it’s BB Creams and Pore Care products – will be releasing a new cleansing gel called ‘Cleansing Perfecta’ which has already created a buzz due to it’s super cleansing properties.



    CNP’s Cleansing Perfecta claims to wipe off even the most water-proof makeup such as BB Creams/Foundations/Sunscreen which normal cleansers have a hard time removing. The cleanser can also be used to remove your eye make-up : waterproof mascara, eye shadow etc.



    CNP has chosen a gel form so that it would be suitable for all skin types. Normally, women would have to rely on a cleansing oil to remove all the stubborn make-up, but oil based cleansers would aggravate those with oily acned skin. The cleanser is also suitable for those with sensitive skin as it contains CNP’s patented ingredient – the Anti Irritant Complex- which contains skin soothing ingredients and herbal extracts to moisturize the skin. The cleanser also has natural papaya extracts which exfoliates the skin at the same time.



    Looking for a non-oil based cleansing formula to wipe off all the stubborn makeup and sunscreen? Search no more! ( We are probably gonna purchase it since it does sound quite amazing! )



    Price : 23,000 won / 150ml



    To purchase it, search for 차앤박화장품 클렌징퍼펙타 on Gmarket.






    Also released recently is the CNP Laboratory Clean Up make up remover which is a make-up remover for your lips and eyes to clean off your lipstick, water proof mascara, etc.



    Contains also the Anti – Irritant Complex and skin friendly ingredients such as allantoin and is fragrance-free, preservatives-free and alcohol-free.



    To purchase, look for : 클린업 아이 립 메이크업 리무버 on Gmarket



    For more CNP Products, simply head over to this seller on Gmarket


    Or to their English website : here








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