May our skin grow beautiful, as we grow wiser.

Just another weblog joins the fight against the Sulwhasoo issue January 31, 2011

Filed under: Amore Pacific,Sulwhasoo — Hope In A Blog @ 4:49 pm
Tags: , ,

This is a continuation of an issue we had with a Sulwhasoo USA representative :

First of all, i would like Joseibi for her support. , Hope In A Blog, and Korean Skin Care are the top 3 websites to source for all Sulwhasoo and Amore Pacific products. was one of the earliest website that introduced Amore Pacific brands such as Sulwhasoo, and thanks to her website, it was how we found out about the Amore Pacific brands like IOPE, Sulwhasoo, etc that we have never heard off.  So i guess you can say Joseibi really is the big sister when it comes to this and our mentor. was also selling Sulwhasoo and Amore Pacific products on her website before this.

However, Hope In A Blog held discussions amongst our members yesterday and we have decided that we will not take down the current articles on all Amore Pacific Corporation, but we will not be writting any new articles, reviews , or news regarding the latest Amore Pacific Corporation ( Etude House, Innisfree, Sulwhasoo, Hera, Laneige, Lirikos, Mamonde, IOPE ) until we hear from Amore Pacific regarding this matter.

Unlike Julia who is paid by Amore Pacific, we promote Amore Pacific for free with dedication and passion. Each article/review/news takes hours to write. Amore Pacific does not even have the courtesy of replying to our questions via the “Contact’ page when we needed help to write articles regarding their new products , and we spend hours trying to find sources, Google Translate them, and asking our Korean friends for help. We decided that it wasn’t just worth is wasting our time on a company who doesn’t appreciate blogs who help them advertise and market for free, create awareness on their products and brands, and even giving out their samples to our readers for free and we even ship them out for free and bear the high international shipping cost.

Amore Pacific clearly does underestimate the power of the internet and the bloggers who have been backing them up and help them create awareness of their brands and products. They have yet entered the international market in full force and successfully, yet managed to offend the few English blogs that helps them. If they ever enter the French market, watch out because the forum-ers at the biggest french beauty forums ( Beaute Test ) are already talking about this issue, and are all switching to the History Of Whoo.

Below is our ‘mentor’’s comments regarding this matter :

Dear Hope,

This Julia person was not speaking on behalf of AmorePacific and she’s clearly an idiot. Besides what everyone already stated, I want to add a few things too, since used to sell all these brands from Korea and I had dealings with Amore.

First of all, it was really stupid of Julia to offend a potential customer and to underestimate the power of the internet. That much was obvious. Why would she launch an attack?!! Seriously!!

Second of all, promoting the sale of samples is frowned upon?!!! I personally bought full size versions of something I tried as samples. The president of Charmzone said that ‘you can feel the difference by just using the samples’ (this is printed on my Charmzone product brochures in every product). The reason why Korean companies manufacture samples and give to customers quite generously isn’t because they are dumb – Julia is too shortsighted to see the big picture here. Not all of us like to live on little packets for months on end. If we like something we tried, we buy the full sizes. Samples in Korean business are the best tools to get customers.

Meanwhile, it also explains why crap brands like Lancome managed to survive all these years with their mediocre skincare products. No samples so you spend a few hundred dollars just to find out they are garbage!!!

As much as Julia did not speak for AmorePacific – and she was truly dumb to even talk big like that – I wouldn’t be surprised if AmorePacific backs her up either. Back when I ran it was very difficult to source Amore products from Korea, and also from their head office in Canada. The staff were nice but the head isn’t. Back then NOBODY even knew who they were and I spent all this time promoting their stuff. So I completely feel your pain, Hope.

So ridiculous too, Amore manufactured these samples so obviously whoever these sellers are, they all have to purchase the samples from Amore, it’s not like a third party is making all these samples and ripping off Amore!!

Years ago, I also used to sell DHC. My business partner in LA had distributorship of DHC products – he sourced directly from DHC America. I promoted DHC and got a lot of people who previously hadn’t even tried an Asian brand to use DHC. One day, I got a nasty cease and desist letter, sent by courier, from DHC America, threatening to sue me for unauthorized sale of their products. WTH? My partner has distributorship, but none of that matters, because when people Google DHC, my site comes up on top, not DHC’s own official site. So after all the free promotion I did for them, they had me take down all their products. Did I not buy from DHC? You bet! Even though people bought from my site rather than DHC, I was still purchasing wholesale from DHC! What the heck is the difference?

After I took DHC down, customers asked what happened. A relatively obscure (and far from mainstream even now, at least not in this part of the world) brand with no-frills packaging abitrarily banned an authorized dealer from selling after all the hard work I put into promoting their products. They didn’t want us to sell their products because they want to retain their image. And ironically, DHC products are a dime a dozen on eBay.

Dr. Ci:Labo, on the other hand, was very nice. They realized that we promtoed their products, brought them the attention they were hoping for, and graciously offer us to let us carry their brand.

I am just telling you these things from my days as a seller, some of these brands are not very nice to deal with. Amore is big, so I am not surprised. Again, this Julia person doesn’t speak for Amore. Bergdorf Goodman is one of those pretentious shishi poopoo department stores so I am not surprised how snotty and condescending they are with you.

In solidarity with you and a show of my support, I have since removed my link to Bergdorf Goodman and Amore Canada from my site. They may think we are little guys but they will be surprised how many people read our blogs.


We have also  received response from Ebay Sulwhasoo samples sellers :

1) Vooboodoo


I don’t know why is your representative of Sulwhasoo saying that the selling of sample sizes are illegal and fake.

All my samples sizes are purchased from Sulwahsoo authorised dealers.  I need to pay for the product I sell.  It’s not free.  If it is illegal, why Sulwahsoo sells those product out in first hand.  If they don’t sell the product, how can I buy those product to sell.


2) Kgoodshop

we sell only 100% AUTHENTIC. If i sell only one fake.we meet trouble by customer.we have line who distirbute SULWHASOO.
Actually Amore Pacific Sulwhasoo make sample and miniature products for customer. Don’t worry our porducts are all 100% AUTHENTIC ITEMS.THANKAS

3)  Amore4u

I’m a Sulwhasoo USA representative. Can u give me those staff names and phone number that I can contact them?
And you don’t need to worry about our item quality. If you are not trust, you do not have to buy any of eBay item. That’s it.
some of from china or asia ebay seller, Maybe they sell fakes or illegal item. but we can not swear to it.

Follow up :

Ok, She is not a member of Amore Pacific USA. I believe that she is one of employment that we hired for working Bergdof
Departmental Store

4) milkyway2

Thank you for your email!:)
All of my items are authentic.
Ebay not allow to sell fake items.
If do,buyer will dispute a claim or did.
samples and a kits from Amore pacific.
I have no idea if it’s illegal,how can hundreds of sellers selling samples or kits until now.
thanks again for your email and have a nice day!^^*

We have contacted Gmarket regarding this matter, and we will post updates when we receive any replies from Gmarket.

We have also gotten the response from a few of of the Ebay Sellers :