The Saem, a rather new cosmetic brand, endorsed by the ever popoular Lee Seung Gi, has just released a new line containing 99.9% of 24K Gold called Gold Gem Micacle 24K Gold.
Throughout history, Gold has been revered for its luxurious and beautifying properties. Dating back to the time of Cleopatra, pure gold was used as a tool to maintain youthful skin. Historians have long maintained that Cleopatra slept in a gold mask every night. In ancient Rome, gold salves were used for the treatment of a variety of skin problems. Gold was also regarded as the key to youth in ancient Chinese medicine, as the queen of the Ch’ing dynasty used a gold massage roller on her face everyday.
For all its apparent benefits, however, until now Gold has not been commonly used for modern day skin treatments because it is very difficult to dissolve and penetrate the skin. Traditional delivery systems are not effective.
However, the active ingredient ( of the 24K Gold ) can be delivered safely into the skin due to Korea’s exclusive 24K gold NANO-MLV technology added together with Adenosine. Consistent use will have large effects on deep wrinkles.
24K Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It stimulates cellular growth of the basal layer to regenerate healthy, firm skin cells and provide a tightening effect. It is similar to weak currents, which activates the cell’s metabolic function, renewing the skin.
24K Gold also promotes blood circulation and nutrient absorption. Skin complexion improves through detoxification, anti-inflammatory and anti aging effects.
Consists of 7 products :
1) Toner – 140ml/ 18,000 won
2) Emulsion – 120ml / 18,000 yen
3) Cream – 50ml / 22,000 won
4) Eye and Lip Cream – 30ml / 20,000 won
5) Serum ( contains capsules wrapped in 24K Gold and 99.9% of the gold will be delivered right into your skin ) – 40ml / 22,000 won
6) Massage Cream ( boost skin metabolism ) – 120ml / 14,000 won
7) Mask Sheet – 25ml / 3,000 won
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